HUE, which stands for Hair Unites Everyone, is a beauty and lifestyle consumer event with a mission to amplify the voices and impact of startups, small Black-owned businesses, and brands that cater to the needs of Black beauty enthusiasts and consumers. On Saturday, May 18th, 2024, The Hue Affair celebrated its 8th anniversary at the Metropolitan Pavilion, featuring a plethora of multicultural brands spanning cosmetics, haircare, skincare, grooming, and more. The line to enter stretched down the block, filled with multicultural consumers eager to connect with companies whose products are made with them in mind. Let’s explore the key takeaways from the event:

Travel Beauty: Travel beauty products are a significant purchase among Black/BIPOC consumers. This trend was evident at the Hue Affair, with brands showcasing washday travel packs and skincare kits featuring their popular hair and skin formulations. Attendees showed a strong interest in these convenient, travel-friendly options, highlighting the growing demand for portable beauty solutions.

The ABC Kids Expo showcased a vibrant array of innovations set to redefine the parenting landscape. This year’s event highlighted several prominent trends, underscoring the industry’s shift towards integrating technology, design, and functionality to enhance the parenting journey. Here are the key trends that stood out to us:

One of the most notable trends at the expo was the surge in femme-tech products. These cutting-edge solutions are designed to support women through the various stages of motherhood, from pregnancy to postpartum recovery. This year, innovative breast pumps garnered significant attention. Modern designs offer enhanced efficiency, comfort, and portability, reflecting a deep understanding of the needs of new mothers. By leveraging advanced technology, these products aim to make breastfeeding a more convenient and stress-free experience.

The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). With nearly 100 sessions dedicated to AI, the event underscored the profound impact AI is having on the cybersecurity landscape. Here are the top takeaways from the conference:

AI: A Double-Edged Sword in Cybersecurity

2024 PsyCon was a monumental gathering, underscoring the rapid growth and transformative potential of the psychedelic industry. As we delve into the insights from this groundbreaking conference, it becomes clear that we are on the brink of a new era in healthcare—one where psychedelics are not merely seen as medicines, but as agents of profound healing and growth.

The Psychedelic Industry is Booming

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. iGaming market is at a crossroads. With overseas companies questioning the feasibility of doing business in the U.S., and giants like 888, Kindred, and Unibet scaling back operations, the landscape is evolving rapidly. Here’s a recap of the key insights and trends shaping the future of iGaming in the U.S.

The Duopoly Dilemma

Navigating the tech industry can feel a lot like stepping onto a battlefield of innovation where cutting-edge ideas vie for supremacy. In this ever-changing territory, a strong brand can serve as armor, shield, and a rallying cry. Public relations is the savvy tool that sharpens brands, catapults them into the limelight, and nurtures trust with the audience. 

Before a company can focus on its PR efforts, it’s crucial to define the end game. This is what the company wants to achieve through those PR efforts. Typical goals include amplifying the company’s visibility and making the brand a household name in the tech sphere. 

The recent Disrupt HR Event hosted at Fairleigh Dickinson University in Northern NJ provided a platform to delve into the intricacies of generational differences in the workplace. After the chance to mingle, attendees had the opportunity to listen into an insightful discussion on the evolution of work dynamics and solutions to bridge the generational gap.

5WPR’s Chief People Officer, Erica Kirwin, and Technology Vice President, Steph Hadas, led a presentation titled “Generational Differences: Evolution vs. Solution,” began by acknowledging the diverse makeup of today’s workforce, comprising the Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z, highlighting Gallup data indicating the growing presence of Gen Z and the need for organizations to adapt to this demographic shift.

Here’s what you need to know about the most trend-obsessed generation in history:  

Gen Z Slang