Times are changing and social media is everywhere you look these days. It is extremely crucial for a PR firm to know the newest social media PR tactics to be able to keep up with the growing population of social media users. While the basics of Public Relations have not changed much, the method and approach to how to use social media and PR work has. Particularly in large, tech-savvy cities like San Francisco and New York, PR Firms must keep up with the latest tactical approach to your social media strategy to ensure success of their campaign.

One of the things that has changed in Public Relations is the tools and the opportunities available for engaging the audience. It is very important to build a social media following in order to be able to engage the rapid and continuous growing numbers of social media platform users. Any good Ad agency or public relations firm has to know and exploit this new form of advertising. Think of how easy it is for a phrase or line to catch on and spread like wildfire via sites such as Twitter, Facebook or one of the many others out there. Case in point is the accelerated number of views a video that spreads through social networks can easily garnish. A vast number of videos on YouTube have acquired 2 to 9 million views in a matter of weeks or months. These numbers can be tied back and attributed to people “Liking” and sharing them on their favorite social media sites.