While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 ...

Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your products or services, for a ...

As much as a genius as physicist Isaac Newton was, he couldn’t have been farther off the mark had he been talking about web searches today when he said, “No ...

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re ...

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Somewhat forgotten, however, is the collective ...

Crises come and go, and many, like the pandemic, can’t even be foreseen. Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting ...