When it comes to Public relations for a  company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. In the last few years, Instagram has managed to grow and evolve at alarming rates, with a billion monthly active users, and 500 million users of the Instagram Stories feature alone. These are all people that are more than happy to engage with companies that generate a lot of engagement for the platform, and for businesses that promote themselves on it. According to research, there are many benefits that companies can get from promoting themselves on a platform such as Instagram, including reaching millions of people all over the world.

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. Around 80% of users on the platform follow at least one company profile, and over 70% of them have stated that they made a purchase after seeing something they liked on the platform. In general, it seems that users of the platform tend to be more than happy to follow companies, engage with them, and get recommendations on various solutions through the platform. Not only that, but Instagram as a platform has continued improving itself and investing in helping companies turn their engagement into actual sales and revenue by streamlining the sales process, creating advertising campaigns, adding links to generate website traffic, and more.

Due to the visual nature of the platform, Instagram has been able to attract users from a number of different countries all over the world. Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies. One of the most effective tools that Instagram has introduced in terms of marketing efforts is Instagram Stories, which can allow companies to better define the customer experience.

Serialized content

There are a number of different strategies that are constantly being developed and used to improve marketing efforts in the way that companies can reach and engage with their target audiences. However, when it comes to platforms where companies can market themselves and generate a high growth potential, Instagram has been the best choice for a while now. With over 700 million monthly active users, companies can market themselves to a wide range of people on the platform.

Website visitors

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms.

Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments.

According to research, if a website doesn’t load fast enough, most people are going to be clicking away from that website. 

No company wants to lose out on conversions and sales over something as simple as the website loading speed, especially if that business provides its customers with plenty of great solutions.

Many companies are using social media platforms these days to promote themselves and their products or services. One of the essential elements of running a successful  business social media account is driving people to take a specific action, which frequently means getting consumers to click a link in the account’s bio section. In fact, many businesses tend to use the phrase “link in bio” on social media. This phrase is used to drive more people to open those bio links, which generates traffic to a company’s website or landing page.

On Instagram, the native linking option only allows users to share a single link under the Instagram Bio section on the profile. This is often a challenge to businesses that want to share multiple links with their audience, which is where a solution like Linktree can help.

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice.

With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences.

Currently, Instagram is one of the most popular social media platforms in the world, with over a billion active monthly users. Practically everyone, including their pets, and even businesses, are using the platform.

While it used to be viewed as a platform for personal use, that’s no longer the case. These days, Instagram allows brands to appear more human to their audiences, showcase their products, recruit new talents, and inspire their audiences.