The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers ...

With a billion global users, including 140 million in the U.S. alone, what isn’t there for marketers to like about Instagram? That data just released this February by Statista only ...

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 ...

As much as a genius as physicist Isaac Newton was, he couldn’t have been farther off the mark had he been talking about web searches today when he said, “No ...

The pandemic has made some notable structural changes in the global economy, with many businesses looking towards e-commerce as the best way to move forward. With everyone staying in their ...

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re ...