What is Influencer Marketing Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your products or ...

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a ...

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers ...

Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. This ...

The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds. For entrepreneurs, this period has been an ...

More than just a mere “nice to have” for your website, testimonials are far more important to your brand’s bottom line than you probably realize. According to new research, testimonials ...