Social Media Crisis Management: PR Communication Stategy
Crises come and go, and many, like the pandemic, can’t even be foreseen. Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting ...
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Gamification Delivers Results
In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this ...
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YouTube Shifts Serve as an Example of Narrative Evolution
There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to ...
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The Difference Between Remarketing and Retargeting
According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: ...
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch
If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays ...
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Newsworthy: What makes a story worthy of the news?
A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy. In the field of Public Relations, there is one ...
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Twitter Calculator: How Much Are Tweets Worth?
Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing ...
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How Has Social Media Disrupted Public Relations
For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up ...