Improving the Website Experience for Customers

According to research, if a website doesn’t load fast enough, most people are going to be clicking away from that website. 

No company wants to lose out on conversions and sales over something as simple as the website loading speed, especially if that business provides its customers with plenty of great solutions.

According to research, if a website doesn't load fast enough, most people are...

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Social Media Negativity Towards Brands

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms.

Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments.

There are different types of negative comments that companies can receive from...

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How to Use Linktree for Social Media Promotion

Many companies are using social media platforms these days to promote themselves and their products or services. One of the essential elements of running a successful  business social media account is driving people to take a specific action, which frequently means getting consumers to click a link in the account’s bio section. In fact, many businesses tend to use the phrase “link in bio” on social media. This phrase is used to drive more people to open those bio links, which generates traffic to a company’s website or landing page.

On Instagram, the native linking option only allows users to share a single link under the Instagram Bio section on the profile. This is often a challenge to businesses that want to share multiple links with their audience, which is where a solution like Linktree can help.

Many companies are using social media platforms these days to promote...

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social media public relations trend
social media public relations trend

2022 Social Media Trend Report

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice.

With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences.

In the last year, over 70% of the US population was actively using social...

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instagram conversion
instagram conversion

Instagram Marketing Strategies That Convert

Currently, Instagram is one of the most popular social media platforms in the world, with over a billion active monthly users. Practically everyone, including their pets, and even businesses, are using the platform.

While it used to be viewed as a platform for personal use, that’s no longer the case. These days, Instagram allows brands to appear more human to their audiences, showcase their products, recruit new talents, and inspire their audiences.

Currently, Instagram is one of the most popular social media platforms in the...

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PR Instagram
PR Instagram

How to Power a Public Relations Campaign with Instagram

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to .07 percent for Facebook. It’s also the fastest growing among the larger social media platforms.

That is because a picture has always been worth a thousand words – who doesn’t love a good story told almost exclusively with pictures?

Wondering if it’s worth the time and effort to build a business account on...

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influencer marketing
influencer marketing

Influencer Marketing [2022 Guide]

Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your products or services, for a fee.

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own media influencer accounts. As far as content marketing is concerned, an influencer may create content to spread the word about your business, or you may create that content for them.

Influencer marketing is actually fairly easy to understand. You find...

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tiktok
tiktok

TikTok Marketing

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform.

As of November 2019, TikTok had already exceeded 1.5 billion downloads, as per Sensor-Tower. The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year.

Now would be the ideal time for brands to check out and test TikTok, according...

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Social and Digital Media