What Makes Micro-Influencers So Effective?
The term “influencer” is no doubt a familiar one by now, particularly if you work in digital marketing. There’s a chance, however, that the term “micro-influencer” is a relative unknown ...
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Boosting Engagement on Social Media
The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers ...
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A Dummies Guide to Digital PR
In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any ...
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Understanding, and Cracking, the YouTube Algorithm and Leveraging all Social Media Platforms
Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. This ...
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How to Make Your E-Commerce Business a Success
The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds. For entrepreneurs, this period has been an ...
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Utilizing Testimonials
More than just a mere “nice to have” for your website, testimonials are far more important to your brand’s bottom line than you probably realize. According to new research, testimonials ...
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Why There is No Cookie Cutter Marketing Strategy
Sarah is a marketing consultant who has built an independent business by helping grow the digital marketing efforts of brands within the beauty niche. By creating a dynamic portfolio of ...
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Search and Display: How to Maximize the Impact of Google Ads
Digital marketing professionals would do well to put themselves into the customer’s shoes every now and then. Putting on a “customer hat” and thinking like a consumer can do wonders ...