The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re ...

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Somewhat forgotten, however, is the collective ...

Crises come and go, and many, like the pandemic, can’t even be foreseen. Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting ...

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to ...

According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: ...

If you are planning to launch a new product or business, you need an effective  public relations strategy to tell the world about your endeavor. You have more choices nowadays ...