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Branding · Published March 26, 2020

Leigh Ann Ambrosi
Managing Partner & EVP, Consumer Lifestyle

CBD Technology and Products Changing the Industry

cbd technologies logo with a green leaf design
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Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits.

5W Public Relations launched its Cannabis PR practice in late 2018, and have recently been recognized by Green Market Report as one of the most effective Cannabis PR Firms in 2020. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Recovery Products

Recovery Products

For professional athletes, pain and discomfort can become a way of life. Looking for alternative recovery methods to powerfully addictive pain-management drugs, Floyd’s of Leadville recognized the strength of CBD to address not only physical pain, but the depression that often accompanies it. This CBD line, used by top athletes, is easy to seamlessly integrate into daily schedules with products like CBD-infused coffee and recovery bars.

Beers

Beers

Cannabiniers, a cannabis brand management company is focused on providing exceptional, lifestyle integrated consumer products. Their consumable products, including CBD-infused beer brand Two Roots Brewing Co., are manufactured using natural ingredients to ensure delivery of a complete profile of the original plant directly to the consumer. Additionally, their products are tested for potency and quality multiple times during the manufacturing process ensuring everyone will enjoy the benefits.

Self Care

Self-Care

Shea Brands was founded to pursue the common goal of creating a self-care brand, backed by science that combines raw ingredients into life-enhancing products. Their CBD products include face masks, exfoliating scrubs, bath bombs, lip balms, and soothing patches. No matter where the products are used on the body, receptors located throughout the body absorb the CBD to stimulate internal healing.

 

Pillows

Pillows

In search of a better, safer, natural way to sleep, CBD Pillow used a process of injecting millions of micro-capsules of CBD into a pillow that then releases micro doses of CBD all night long. As you sleep, the pressure on the pillow will break the capsules, releasing the CBD for you to absorb. All materials are hand-sourced and made in the United States, from farm to pillow, so you can be confident in your sleep.

Topical Lotions

Topical Lotions

Kush Queen was created after the founder, Olivia Alexander, didn’t see herself being represented in the cannabis culture and community. Their products include various collections, including ingestible gummies, and topical lotions and serums, including a bubble bath. Topical CBD products are a great choice considering your skin is the largest organ in the body, and great at absorbing the product. Regardless of soaking in the tub or rubbing a lotion on your skin, your body will absorb the essential oils quickly.

Leigh Ann Ambrosi

Written by

Leigh Ann Ambrosi

Leigh Ann Ambrosi leads the Consumer Lifestyle division at 5W. With over 25 years of experience, she is a seasoned expert in brand development, publicity, and media relations. Whether shaping strategy, restructuring workflow, handling multiple clients or managing budgets big or small, she effects change with a constant eye towards producing results. Prior to joining the 5W team, Leigh Ann was Executive Vice President, and Chief Administrative Officer at Magrino Public Relations for over nine years. While at Magrino, she oversaw the Consumer and Food, Wine, & Spirits divisions, and managed the operations of the agency. She was responsible for signing new clients, strengthening existing client relationships and programs, and providing oversight for brands including Martha Stewart, Hunter Douglas, SCOUT, The Ranch, Vaughan, Flybird Cocktails, and Horse Soldier Bourbon, among others. Her passion for her work is paramount, which positions her as a strong mentor to junior staff, inspiring them to a higher level of performance. One of her many accomplishments previous to her agency work include a career in book publishing publicity and marketing, where she created multi-platform marketing campaigns that encompassed advertising, events, social media, buzz marketing stunts, publicity, brand building, and strategic partnerships. During her tenure in publishing, she helped to build the brands for authors including Mario Batali, Deepak Chopra, Jillian Michaels, Tyler Florence, Haylie Pomroy and more. Leigh Ann holds a degree in Mass Communications, with a minor in Journalism, from the University of Massachusetts, Amherst. She lives with her two kids in Maplewood, NJ

View all articles by Leigh Ann Ambrosi

Tags

  • communications
  • marketing
  • branding
  • insights
  • agency
  • 5w public relations
  • PR

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