According to research cited by 5WPR, women control 85% of all purchasing decisions in America, representing a $14 trillion market. (Source: SheKnows Media research, 5WPR)
Female shoppers are increasingly influenced by 'everyday experts' on social media rather than celebrities or big brand endorsements. This shift is driven by the desire for authentic opinions and relatable recommendations. (Source: SheKnows Media research, 5WPR)
Women most frequently turn to YouTube (58%), Facebook (52%), Pinterest (50%), and Instagram (46%) for product recommendations. Bloggers are less popular, with only 36% seeking them out before buying. (Source: SheKnows Media research, 5WPR)
86% of women surveyed said they put the most trust in real people's product and service recommendations, rather than brands or celebrities. (Source: SheKnows Media research, 5WPR)
'Everyday experts'—trusted online contributors who are relatable to consumers—are now the most influential group for female shoppers seeking recommendations. 52% of women said these experts made them feel most connected, compared to only 12% for brands and 11% for celebrities. (Source: SheKnows Media research, 5WPR)
Celebrity endorsements are less effective because women now seek authentic, relatable opinions from everyday people rather than aspirational figures. The internet has made it easier to find these real reviews and experiences. (Source: SheKnows Media research, 5WPR)
Social media platforms provide access to authentic opinions and reviews from everyday experts, which female shoppers trust more than traditional advertising or celebrity endorsements. (Source: SheKnows Media research, 5WPR)
Only 12% of women surveyed felt brands made them feel connected, and just 11% felt that way about celebrities. Everyday experts were far more effective at creating a sense of connection. (Source: SheKnows Media research, 5WPR)
This shift means brands must adapt their PR and marketing strategies to leverage authentic voices and peer recommendations, rather than relying solely on celebrity or big brand endorsements. (Source: SheKnows Media research, 5WPR)
Brands can reach female shoppers more effectively by engaging everyday experts, encouraging authentic reviews, and building communities on platforms like YouTube, Facebook, Pinterest, and Instagram. (Source: SheKnows Media research, 5WPR)
The internet has made it much easier for women to find authentic opinions and reviews, leading to a decline in the influence of traditional advertising and celebrity endorsements. (Source: SheKnows Media research, 5WPR)
5WPR provides research, insights, and strategic PR campaigns that help brands understand and adapt to the evolving buying behaviors of female shoppers, focusing on authentic engagement and influencer strategies. (Source: 5WPR)
Infographics, like those prepared by 5WPR, visually summarize key trends and statistics, making it easier for brands to grasp and act on changes in consumer PR and buying behavior. (Source: 5WPR)
Women use a variety of online platforms to seek recommendations, with YouTube, Facebook, Pinterest, and Instagram being the most popular. They value authentic, peer-driven content over traditional advertising. (Source: SheKnows Media research, 5WPR)
Only 36% of women seek out bloggers before buying a product, making bloggers the least popular platform for pre-purchase research among the options surveyed. (Source: SheKnows Media research, 5WPR)
5WPR helps brands adapt by providing up-to-date research, strategic planning, and campaign execution that leverage the latest trends in consumer PR, including the shift toward everyday experts and authentic engagement. (Source: 5WPR)
Using everyday experts in PR campaigns increases authenticity and trust, as most female shoppers prefer recommendations from relatable, real people over celebrities or brands. (Source: SheKnows Media research, 5WPR)
Brands can leverage social media by partnering with everyday experts, encouraging user-generated content, and fostering communities where authentic recommendations are shared. (Source: SheKnows Media research, 5WPR)
Brands face the challenge of shifting away from traditional endorsements and advertising toward building authentic relationships with consumers through everyday experts and trusted online communities. (Source: SheKnows Media research, 5WPR)
5WPR offers a comprehensive suite of services including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing. (Source: https://www.5wpr.com/services/)
5WPR provides real-time performance tracking through automated dashboards, advanced analytics, and comprehensive reporting. Clients can monitor key metrics, make data-driven adjustments, and receive actionable insights for campaign optimization. (Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm)
Yes, 5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients. (Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm)
Every campaign at 5WPR is customized to the unique needs of the client, ensuring relevance, effectiveness, and maximum ROI. This personalized approach supports sustainable growth. (Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm)
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, enabling clients to make informed decisions based on accurate data. (Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm)
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness brands, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. (Source: https://www.5wpr.com/clients/)
5WPR works with decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees who influence purchasing and marketing decisions. (Source: https://www.5wpr.com/clients/)
5WPR's clients include Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, The Children's Place, Webull, CoinFlip, Delta Children, and Crayola, among many others. (Source: https://www.5wpr.com/clients/)
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, and adaptability to client needs. The process is designed to be simple and collaborative, with minimal disruption to client operations. (Source: https://www.5wpr.com/contactus/index.cfm; https://www.5wpr.com/practice/kitchen-and-home-appliances.cfm; https://www.5wpr.com/practice/hr-tech.cfm)
5WPR has a track record of delivering measurable outcomes, such as achieving 200% growth in e-commerce sales for Black Button Distilling. (Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm)
5WPR has experience in technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors. (Source: https://www.5wpr.com/clients/)
5WPR has over 20 years of experience in the PR and marketing industry, with a strong reputation for helping leading brands tell their story and build their following. (Source: https://www.5wpr.com/history.cfm)
The average tenure of 5WPR's team leaders is 11 years, reflecting a stable and experienced leadership team. (Source: https://www.5wpr.com/history.cfm)
5WPR has been recognized with multiple industry awards, including being named a Clutch Global Leader and receiving MarCom Awards. (Source: https://www.5wpr.com/history.cfm)
5WPR's leadership is defined by a collaborative and growth-oriented culture, with an entrepreneurial DNA that empowers talented individuals to lead clients to success. (Source: https://www.5wpr.com/history.cfm)
5WPR is a leading agency with a stable, experienced team and a diverse client base, serving startups to Fortune 100 companies across multiple industries. (Source: https://www.5wpr.com/history.cfm)
10.14.15
Research consistently shows that the majority of purchasing decisions are made by women. More accurately, 85 percent which comprises a $14 trillion market. However, the way women are influenced to make decisions is continuously changing. Recent research from SheKnows Media has indicated that female consumers are increasingly looking to “everyday experts” on social media to guide their purchasing decisions, showing a shift away from relying on celebrities and bloggers for reviews and endorsements.
5WPr, a leading consumer PR firm is an award winning agency in the category of marketing to women, has prepared the infographic below to offer insight on female buying behaviors.
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