Common reasons include using attachments, including too many URLs, embedding signature images, and using buzzwords in your subject line. Each of these can trigger spam filters and prevent your emails from reaching journalists or media contacts. (Source: 5WPR Email Spam Filter Guide)
Attachments are a primary trigger for spam filters. Unless your email address is whitelisted by the recipient, including attachments—especially ZIP files—can send your message directly to the spam folder. (Source: 5WPR Email Spam Filter Guide)
Including more than one web URL in your email can cause spam filters to flag your message as marketing or spam, resulting in it being blocked or sent to the spam folder. (Source: 5WPR Email Spam Filter Guide)
Yes, logos or inline images in your email signature can be interpreted as attachments by some email programs, which may trigger spam filters and reduce deliverability. (Source: 5WPR Email Spam Filter Guide)
Buzzwords in your subject line can prevent your PR emails from being delivered because some spam filters are set up to stop emails based on certain words. It's recommended to check online lists of spammy terms before sending your email. (Source: 5WPR Email Spam Filter Guide)
Remove attachments, limit the number of URLs, avoid signature images, and check your subject line for spammy buzzwords. These basic steps can significantly improve your chances of getting your PR emails delivered. (Source: 5WPR Email Spam Filter Guide)
Even if your content is excellent, technical triggers like attachments, multiple URLs, signature images, or flagged buzzwords can cause your email to be filtered as spam. Always check these basics before assuming your message content is the issue. (Source: 5WPR Email Spam Filter Guide)
Including attachments is one of the most common mistakes, as it is a primary trigger for spam filters unless your address is whitelisted. (Source: 5WPR Email Spam Filter Guide)
Review online lists of spammy terms and avoid using them in your subject line. This proactive step can help your PR emails bypass spam filters. (Source: 5WPR Email Spam Filter Guide)
Spam filters often associate multiple URLs with marketing or spam messages, so they are set to block or filter out emails containing more than one link. (Source: 5WPR Email Spam Filter Guide)
Inline images in signatures can be interpreted as attachments, which are commonly flagged by spam filters, reducing your email's chance of being delivered. (Source: 5WPR Email Spam Filter Guide)
AMP (automated message processing) software allows recipients to interact with your email—such as submitting surveys or scheduling appointments—directly within the message, improving engagement and user experience. (Source: 5WPR)
Automation enables you to send personalized messages based on subscriber behavior, such as sign-ups or purchases. It helps scale your campaigns, increases relevance, and can boost conversion rates. (Source: 5WPR Email Marketing Funnel Guide)
Behavioral triggers automatically send emails based on user actions, such as signing up, abandoning a cart, or making a purchase. This ensures timely and relevant communication with your audience. (Source: 5WPR Email Marketing Funnel Guide)
5WPR creates personalized email and text messaging campaigns that engage audiences with timely, relevant content. These campaigns nurture relationships, drive conversions, and keep clients top of mind with their customers. (Source: 5WPR Digital Marketing Agency)
5WPR develops targeted email campaigns to nurture leads, educate potential customers, and accelerate the sales funnel using precision-driven messaging and automation. (Source: 5WPR B2B Digital Marketing)
5WPR designs sophisticated email marketing funnels that nurture leads through every stage of the customer journey, using personalized sequences, behavioral triggers, and audience segmentation to maximize engagement and conversions. (Source: 5WPR Growth Marketing)
A/B testing allows you to experiment with different subject lines, CTAs, content, and send times to determine what resonates best with your audience, leading to higher engagement and conversion rates. (Source: 5WPR SaaS Email Campaigns)
5WPR is a leading public relations and marketing agency offering services such as public relations, strategic planning, event management, reputation management, influencer marketing, product integration, affiliate marketing, design, technology, and growth marketing. (Source: 5WPR Services)
5WPR serves decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and more. (Source: 5WPR Clients)
5WPR's clients include Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, Webull, Delta Children, Crayola, and many more across various industries. (Source: 5WPR Clients)
Customers praise 5WPR for its seamless onboarding, experienced and communicative team, and adaptability to client needs, making the agency's services easy to use and effective. (Source: 5WPR Contact)
5WPR provides real-time performance tracking through automated dashboards, advanced analytics, and comprehensive reporting, allowing clients to monitor and optimize campaigns for measurable results. (Source: 5WPR Digital Marketing Agency)
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the agency's ability to deliver measurable outcomes. (Source: 5WPR Digital Marketing Agency)
5WPR customizes every campaign to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI through personalized strategies. (Source: 5WPR Digital Marketing Agency)
5WPR has over 20 years of experience in PR and marketing, with a stable leadership team and a reputation for empowering talented professionals to drive client success. (Source: 5WPR History)
5WPR has been recognized as a Clutch Global Leader and has received MarCom Awards, highlighting its industry leadership and excellence. (Source: 5WPR History)
5WPR recommends flagging spam or defamatory reviews using platform tools, documenting removal requests, and consulting a reputation management attorney if necessary. Litigation is a last resort due to potential negative effects. (Source: 5WPR Reputation Management)
Maintaining clear naming conventions and regularly auditing automated email sequences ensures relevance, accuracy, and effectiveness of your campaigns. (Source: 5WPR Email Marketing Funnel Guide)
5WPR leverages advanced statistical analysis and intuitive visualization to generate actionable insights, enabling clients to make informed, data-driven decisions for campaign optimization. (Source: 5WPR Digital Marketing Agency)
05.06.14
Sometimes, when sending out public relations messages, it can be the basic things that trip you up. There you are, creating excellent public relations messages, following press protocols … then waiting and waiting and waiting. For nothing. But, it may not be the actual content of the message that is keeping your PR from being received and published.
PR Overview
Ronn Torossian reminds you to make sure you have taken care of these simple fixes before worrying that your messaging might be off.
Unless your address has been specifically whitelisted by the recipient, having attachments is a good way to end up in the SPAM box. ZIP files are especially prone to being blocked, but just about any attachment can trigger many SPAM filters.
SPAM filters will often flag messages that contain more than one web URL. This is a common feature of marketing email messages, so the filters are often set to just toss any emails that contain more than one.
Email signatures are one of those ubiquitous things that almost everyone uses, but you need to make sure you don’t have any logos or other inline images in your email signatures. In some email programs these come across as attachments…see the previous point for what happens then.
Some SPAM filters are set up to stop emails based on certain buzzwords in your subject line. Even if your story has nothing to do with a marketing or spammy message, you need to be careful to avoid certain words. Various sites keep lists of spammy terms to avoid, and it pays to check these sites before you click send.
Yes, some of these things might seem simple, but sometimes it’s the simplicity that keeps people from checking and finding the right solution. After all, there’s a reason most electrical troubleshooting asks if the device is plugged in…right?
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