Facebook Live vs. Periscope

periscope versus facebook live streaming comparison

In a world where everyone is constantly connected to each other, the demand for instant communication has never been greater. As video content becomes king, more and more Millennials and Gen Zers are ditching their old school social networks for new school video platforms. To compete with short-form video and ephemeral publishing platforms like Instagram, Vine and Snapchat, first-generation social networks such as Facebook and Twitter had to find new ways to innovate and jump on the live-video trend to keep their younger demographics from disappearing. As the competition heats up between Facebook and Twitter in the realm of online video marketing, it’s important for social media experts to learn when and how to use live streaming technologies like Facebook Live and Periscope to authentically connect with consumers. In December 2015, Facebook released Live, a live streaming feature that allows users to share real-time video with their family, friends and followers. Not to be outdone, in March 2015, Twitter announced its acquisition of Periscope, a live video streaming app. The introduction of live video broadcasting to Facebook and Twitter shows that even leading first-gen social networks that continue to enjoy widespread popularity have to prepare for the future and continuously innovate in order to compete with newer social platforms. The key differentiator between Facebook Live and Periscope is the state and fate of content. While both live streaming technologies enable marketers to humanize their brands and share video content with consumers in real-time, Facebook Live video is permanent whereas live-streamed content on Periscope lives for 24 hours, in other words, content isn’t archived and disappears after it’s shared. Both Facebook Live and Periscope are great technologies that brands can use to share their stories with people around the world in real-time. However, Facebook Live gives brands the opportunity to “save” content to their timelines and repurpose the live-streamed video across their other social media accounts. Live also gives brand followers the ability to react to broadcasts in real-time while giving marketers the opportunity to reengage with the people who liked, commented and shared feedback on their broadcasts in the moment and at a future date. While Periscope doesn’t allow users to watch live-streamed broadcast after 24 hours, it gives them the ability to comment in real-time in the fast-moving social media landscape. Given how the next generation of consumers have gravitated towards ephemeral content platforms such as Snapchat, the value of archived content on social networks remains to be seen. As more and more brands begin to integrate video as a part of their digital content marketing strategy, marketers who adopt Facebook Live and Periscope to create and share live video content have unlimited opportunities to authentically appeal to the next-generation of always-connected consumers.

Written by

Lauren McGuire

Lauren McGuire is a seasoned digital marketing and operations leader with over a decade of experience driving growth, innovation, and integration across diverse industries. She's had great success leading national digital operations spanning Paid Media, Influencer, and Social channels to deliver scalable, high-impact solutions. Known for her ability to design and implement systems that streamline workflows, foster cross-functional collaboration, and enhance performance, Lauren has played a pivotal role in shaping digital strategy for major brands in corporate, consumer, travel, healthcare, and lifestyle sectors. She is a trusted partner to senior leadership, guiding new business development, integrating emerging technologies like AI, and ensuring readiness for rapid market shifts. Lauren's career includes leadership roles in the agency world where she consistently delivered measurable results in media performance, team development, and revenue growth. With expertise in digital strategy, operational excellence, and advanced marketing techniques, she thrives on turning complex challenges into clear, actionable plans that drive sustainable success. She holds a Bachelor of Arts in Communication with a specialization in Public Relations/Advertising from Loyola University Maryland, along with a Business Administration minor from the AACSB-accredited Sellinger School of Business.

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Facebook Live vs. Periscope

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