Haircare PR for professional and personal care brands combines founder and expert storytelling, salon and consumer events, and influencer programming in one coordinated program. 5WPR runs this model for named clients including Wavytalk, It's a 10, and Strength of Nature, producing results such as Wavytalk's 27.3 billion impressions and It's a 10's 93 billion-plus impressions since 2017.
How Does Brand Storytelling Support Haircare PR?
A strong haircare brand narrative encourages discovery through both traditional and social media via product trial and review. Media outlets value an "I Tried It" story built on a reporter's own experience, and headlines built around that authentic testimonial carry strong brand credibility and conversions. For professional brands targeting salon partners and stylists, education and brand-building perks belong at the center of the PR campaign.
Why Do Brand Personas Matter in Haircare Campaigns?
Founders, brand experts, and third-party partners such as stylists, trichologists, and dermatologists give a haircare brand a human face. Beauty brands win by engaging these personalities for events, media interviews, and social content, which builds connections, drives credibility, and produces consistent media coverage with top-tier outlets.
What Role Do Events and Activations Play in Haircare PR?
Events that media and influencers want to attend remain a core haircare PR tactic. The strongest formats are rich with social media content, include appearances from celebrities, professional ambassadors, and founders, and focus on brand and product education. Events at distinctive locations and press trips for select media also perform well.
For professional haircare brands, in-salon events let B2B and B2C editors and stylists get firsthand experience while speaking directly with brand spokespeople. A distinct presence at leading trade shows builds relationships with media and industry tastemakers, generates coverage in top trade outlets, and extends brand visibility to potential distribution partners, retailers, salons, and investors.
How Does Influencer Programming Work for Haircare Brands?
Consumers and media increasingly discover haircare brands, products, and trends through social platforms. Programs today mix product gifting for earned, organic content with timely paid campaigns across relevant social channels. Choosing personalities and content that fit the target audience drives visibility, engagement, and conversions.
What Haircare Brands Has 5WPR Represented?
5WPR's named haircare clients include Wavytalk, It's a 10, and Strength of Nature, each built on a different earned media mechanism rather than a repeated template.
Wavytalk grew from 2 percent to the number one share of voice in the hair tools category, with 643 media and influencer placements, 27.3 billion impressions, and wins at the Marie Claire Hair and Skin Awards, the Glamour Beauty and Wellness Awards, and the NewBeauty Awards, per 5WPR's published Wavytalk case study.
It's a 10 has worked with 5WPR since 2017 around founder Carolyn Aronson and an annual National Love Your Hair Day campaign, producing more than 1,400 placements, 93 billion-plus impressions, and roughly $1.5 million in sales in three days from the National Love Your Hair Day activation, per 5WPR's published It's a 10 case study.
Strength of Nature named 5WPR as agency of record in July 2026 for its multicultural haircare portfolio, which includes African Pride and Motions Xpress Shampoo Hair Color, per the company's PRNewswire announcement.
Why it works: A recurring named calendar moment like National Love Your Hair Day gives media a reason to cover a brand every year without a new product launch, and a named multi-brand assignment like Strength of Nature gives one agency a single point of coordination across several retail SKUs, per 5WPR's published case studies.
The full roster, including Medicube and Manuka Health on the skincare side, is detailed in 5WPR's skincare and haircare PR case studies.
How Do You Choose the Best Haircare PR Agency?
The best haircare PR agency pairs beauty-specific media relationships with influencer programming built for stylists, trichologists, and dermatologists, plus a track record of earned coverage in top beauty and trade outlets. Brands evaluating agencies should ask for examples of "I Tried It" placements, in-salon activation case studies, and named contacts at target publications.
