5W PR Social Media Trend Report

social media public relations trend analysis

Instagram Video Ads Continue Surge in Q1

Video ads have certainly proven their power on Instagram according to a report released by Brand Networks from a study done on more than 2 billion Instagram advertising impressions. The fashion industry especially has fared well with its use of video ads. According to BN Video, ads account for 71% of the fashion industry's ad spend, driving 90% of its impressions during the first three months of 2016. 5W PR clients can certainly benefit from utilizing Instagram video ads to increase brand awareness and visibility.

Twitter Relaxes 140-characters Limit for Tweets

Twitter users can now breathe a sigh of relief. The social platform has decided to ease up on its 140-character limit rule as users will now be able to add links, attachments and other features without the frustration of having to send multiple tweets. The value that Twitter has provided to 5W clients in allowing them to connect and amplify their brand's messaging to the masses is undeniable.

The Future of Digital Marketing is in Video

Facebook strategy is making its way back to the top of the list for digital marketers, thanks to Facebook Video and Facebook Live. The algorithm-friendly content presents an opportunity for clients to marry their PR and social media efforts. By leveraging 5W's influencer and blogger relationships, we are able to create real-time content strategies for clients that allow them to capitalize on influencer followings, produce video content and raise awareness across the social media space, whether they're working with large or small followings.

Snapchat Filters and Lenses Are Helping Boost Brand Awareness

With 10 billion daily video views and 9,000 Snaps shared per second, Snapchat has become a focus for 5W Social Media strategies. One tactic, implementing Snapchat filters for client initiatives and events, has allowed for maximum brand exposure for 5W clients and become a staple to our event planning process. Incorporating filters into our client's events has let attendees showcase the event in real-time to their followers and endorse clients through their Snapchat stories and Snap. We've seen filters reach over 1,000 people in under a few hours and believe it will help grow consumers.

Written by

Lauren McGuire

"> Lauren McGuire is a seasoned digital marketing and operations leader with over a decade of experience driving growth, innovation, and integration across diverse industries. She's had great success leading national digital operations spanning Paid Media, Influencer, and Social channels to deliver scalable, high-impact solutions. Known for her ability to design and implement systems that streamline workflows, foster cross-functional collaboration, and enhance performance, Lauren has played a pivotal role in shaping digital strategy for major brands in corporate, consumer, travel, healthcare, and lifestyle sectors. She is a trusted partner to senior leadership, guiding new business development, integrating emerging technologies like AI, and ensuring readiness for rapid market shifts. Lauren's career includes leadership roles in the agency world where she consistently delivered measurable results in media performance, team development, and revenue growth. With expertise in digital strategy, operational excellence, and advanced marketing techniques, she thrives on turning complex challenges into clear, actionable plans that drive sustainable success. She holds a Bachelor of Arts in Communication with a specialization in Public Relations/Advertising from Loyola University Maryland, along with a Business Administration minor from the AACSB-accredited Sellinger School of Business.

View all articles by Lauren McGuire →

Tiktok, Instagram & Pinterest Home Inspo Guide

February 5, 2026

beauty influencer demonstrating makeup application on camera

Social Media Agency

Influencer PR Strategies for Lifestyle Events That Work

September 10, 2025

people enjoying health and wellness activities outdoors

Social Media Agency

Social Media Strategy Guide: Winning Tactics for Wellness and Fitness Brands

August 22, 2025

Get in touch

Let's build your next chapter.

Tell us what you're working on. A senior strategist will respond within one business day.

Email: info@5wpr.com
Phone: 212.999.5585
Offices: New York · HQ469 7th Avenue, Floor 8
New York, NY 10018
Miami100 SE 2nd Street, Floor 38
Miami, FL 33131
Tampa110 South 12th Street
Tampa, FL 33602