The Biggest Hair Trends on TikTok Heading into Summer

Social and Digital Media
wigs with different hairstyles in a window 06.16.23

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. Each style brings its own unique charm and versatility, allowing for personalization and experimentation. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

Curtain bangs

Curtain bangs are a trendy hairstyle that has gained popularity on TikTok, specifically, in the #HairTok category. This style features a center-parted fringe that frames the face, resembling curtains that elegantly drape on either side. One of the key reasons for the popularity of curtain bangs is their ability to suit various face shapes and hair types. They can be customized to complement different features and enhance facial symmetry. Unlike traditional straight-across bangs, curtain bangs have a more effortless and bohemian vibe. They can be worn in different ways, either swept to the side or parted down the middle, offering versatility in styling. Curtain bangs can be incorporated into various hairstyles, from updos to loose waves, adding an element of chic and sophistication.

Heatless curls

The heatless curls trend has gained significant popularity as a gentle and damage-free way to achieve beautiful curls without the use of heat-styling tools. This technique involves creating curls or waves in the hair using alternative methods that don’t involve direct heat. One of the main reasons for the rise in heatless curls is the desire for healthier hair. Heat styling tools like curling irons and straighteners can cause damage, dryness, and breakage over time. Heatless methods offer a gentler approach, minimizing the risk of hair damage and promoting healthier strands. There are various heatless curling techniques available, and users have shared their favorites on #HairTok. Heatless curls also offer versatility in terms of the desired curl size, tightness, or volume. Different techniques can be tailored to individual preferences, allowing for a wide range of curly or wavy hairstyles.

Blunt bob

The blunt bob TikTok hair trend has become increasingly popular on TikTok among other TikTok hair trends, making a bold statement with its sharp and sleek aesthetic. This hairstyle is characterized by its precise, straight-across cut that creates a clean and blunt edge. The appeal of the blunt bob lies in its simplicity and versatility. The sharp, uniform length of the bob frames the face and draws attention to the jawline, creating a strong and structured look. The lack of layers adds to the sleekness of the style, giving it a modern and edgy vibe. The hairstyle can also be complemented with a middle part or a deep side part, depending on personal preference and face shape. Celebrities and influencers have embraced the blunt bob trend, further popularizing it across fashion and beauty communities. It has become a go-to hairstyle for those seeking a chic, contemporary look that exudes confidence and sophistication.

Messy high bun

The messy high bun TikTok hair trend is a relaxed and effortless hairstyle that has gained popularity on #HairTok. It involves gathering the hair into a high ponytail and twisting it into a loose bun, intentionally leaving some strands loose or pulling them out for an undone and tousled look. The messy high bun is celebrated for its casual and carefree vibe, making it a go-to style for both casual and formal occasions. This trendy hairstyle offers a perfect balance between comfort and style, providing an easy way to elevate any outfit with a touch of effortless chic. The messy high bun TikTok hair trend has become a favorite among individuals seeking a versatile and time-saving hairstyle. It offers a quick and easy way to tame unruly or unwashed hair while still looking stylish. The intentionally messy and disheveled appearance adds a touch of nonchalant charm, making it a popular choice for a relaxed day out or a casual evening event. 

Social and Digital Media phone screen with tiktok in the background

Integrating TikTok Text into your Marketing

TikTok is a platform in social media marketing that provides brands with the chance to connect...

Learn More
Social and Digital Media iphone with amazon on the screen

Tips for Driving Traffic to Your Brand’s Amazon Storefront

As one of the largest online marketplaces in the world, Amazon offers a tremendous opportunity for...

Learn More
Load More
Related Social and Digital Media