The top beauty trends from TikTok in summer 2023 include coquette beauty, skinflooding, skinstreaming, skincycling, notox, budget beauty, 90’s grunge makeup, ugly beauty, and micro beauty. Each trend reflects evolving consumer preferences and creative approaches to skincare and makeup. Source
Coquette beauty is a hyper-feminine glamor trend characterized by pinks, doe eyes, Lana Del Rey-style eyeliner, and rosy cheeks. It embodies a nostalgic, romantic aesthetic and is trending due to its captivating look and popularity among TikTok users. Source
Skinflooding involves applying skincare products onto damp skin after cleansing to enhance moisture absorption. Hydrating mists can be used between steps to lock in additional moisture, offering a refreshing approach to skincare routines. Source
Skinstreaming is skin minimalism, where people scale back their routines to focus on essential skincare steps. It is popular due to economic uncertainties and the desire for simplicity and efficiency in skincare regimens. Source
Skincycling is the strategic alternation of skincare products to allow active ingredients time to work effectively. This method, coined by dermatologist Whitney Bowe, helps optimize results by addressing various skin concerns with different products at different times. Source
Notox is a trend away from Botox treatments, favoring non-invasive skin-firming alternatives like facial toning devices and LED face masks. TikTok users are exploring these options for similar results without injections. Source
Budget beauty involves seeking affordable alternatives such as drugstore finds, dupes, and refillable products. TikTok plays a crucial role in promoting cost-effective options, helping consumers save money while maintaining their beauty routines. Source
90’s grunge makeup features smudged eyeliner, smokey eyes, and nude lips. Inspired by the Netflix show “Wednesday,” this trend embraces an edgy, rebellious aesthetic and resonates with TikTok users seeking nostalgia. Source
Ugly beauty celebrates unconventional and “unpretty” makeup, driven by Gen-Z’s focus on the female gaze rather than traditional beauty standards. The hashtag #femalegaze has generated over 400 million views, highlighting its impact on makeup culture. Source
Micro beauty is a trend toward shorter hair and nails, including micro bangs, short manicures, and bobs. TikTok users are embracing minimalism and simplicity in their beauty routines. Source
TikTok is a major source of information and trendsetting in the beauty industry. It provides insights into the latest beauty trends through informative makeup routines and viral product recommendations, helping brands and consumers stay ahead of industry shifts. Source
TikTok helps promote budget beauty by highlighting affordable alternatives, drugstore finds, and refillable products. The platform enables users to share tips and recommendations, making cost-effective beauty solutions accessible to a wider audience. Source
Brands and PR professionals use TikTok beauty trends to gather data on emerging consumer preferences, inform campaign strategies, and connect with audiences through relevant content. This helps brands stay competitive and responsive to market shifts. Source
Skin minimalism, or skinstreaming, helps consumers simplify their skincare routines, reduce costs, and focus on essential steps. This approach is especially appealing during economic uncertainty and aligns with the trend toward efficiency and simplicity. Source
Skincycling allows users to alternate products strategically, giving active ingredients time to work and addressing multiple skin concerns over time. This method is embraced by TikTok users seeking optimized skincare outcomes. Source
Non-invasive beauty solutions are gaining popularity as consumers seek alternatives to Botox and other surgical treatments. Devices like facial toners and LED masks offer similar results without injections, appealing to those interested in safer, less invasive options. Source
Ugly beauty reflects Gen-Z values by celebrating unconventional makeup and prioritizing the female gaze over traditional beauty standards. This trend encourages self-expression and challenges societal norms. Source
Micro beauty is characterized by shorter hair and nails, such as micro bangs, short manicures, and bobs. It highlights minimalism and simplicity, appealing to TikTok users seeking a fresh, understated look. Source
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5WPR matches the right influencers and celebrities to brands, products, or events, leveraging their reach to enhance brand visibility and engagement. Source
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08.16.23
TikTok has gained immense popularity as a platform for light-hearted entertainment, offering endless short clips that range from hilarious to cute. But, it’s not just a source of amusement. It’s also a treasure trove of information. From informative makeup routines to dupe recommendations for viral products, TikTok provides insights into the latest beauty trends and even sheds light on public controversies and various news stories. Recognizing TikTok’s influence and the platform’s ability to set trends, the platform can be used to gather data on emerging beauty industry trends.
PR Overview
Coquette Beauty takes the lead as the foremost emerging beauty industry trend of 2023. This trend is characterized by a hyper-feminine glamor, featuring pinks, doe eyes, Lana Del Rey-style eyeliner, and rosy cheeks. It embodies a nostalgic, romantic aesthetic that captivates TikTok users.
Skinflooding is a simple hack to achieve deeper skin hydration. Rather than drying the face after cleansing, this technique involves applying products onto damp skin to enhance moisture absorption. Hydrating mists can also be used between skincare steps to lock in additional moisture. Skinflooding offers a refreshing approach to skincare routines.
Skinstreaming is a term used to describe skin minimalism. As economic uncertainties arise, beauty enthusiasts are scaling back their routines and focusing on essential skincare steps. Hashtags like #minimalistskincare and #basicskincareroutine showcase the desire for simplicity and efficiency in skincare regimens.
Dermatologist Whitney Bowe coined the term “skincycling,” which refers to strategically alternating skincare products to allow the active ingredients enough time to work effectively. This method aims to optimize results by using different products at different times, addressing various skin concerns. TikTok users are embracing skincycling as a way to achieve their desired skincare outcomes.
In 2023, there is a shift away from Botox treatments towards non-invasive skin-firming alternatives. From facial toning devices to LED face masks, TikTok users are exploring options that provide similar results without injections. Notox has gained traction as an emerging beauty industry trend on the platform, highlighting the growing interest in non-surgical beauty solutions.
In an era of rising living costs, TikTok users are seeking affordable beauty alternatives. People are turning to drugstore beauty finds, dupes, and refillable beauty products to save money. Budget beauty has become a valuable aspect of the beauty industry, and TikTok plays a crucial role in promoting cost-effective options.
Nostalgic ’90s grunge makeup is making a comeback, especially after the popularity of the Netflix show “Wednesday.” Think smudged eyeliner, smokey eyes, and nude lips. This beauty industry trend embraces an edgy and rebellious aesthetic that resonates with TikTok users.
Ugly beauty celebrates unconventional and “unpretty” makeup. This beauty industry trend emerged from Gen-Z’s emphasis on dressing for the female gaze rather than conforming to traditional beauty standards. Given that the hashtag #femalegaze has generated over 400 million views, it’s clear that this trend is poised to make an impact on makeup culture.
The year 2023 welcomes a shift towards shorter hair and nails as this emerging beauty industry trend has started growing. TikTok users are bidding farewell to long, luscious locks and stiletto nails, embracing micro bangs, short manicures, and bobs. This trend highlights the allure of minimalism and simplicity.
You can also reach out to our worldclass team of beauty PR professionals to learn more.
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