Case Study

Balanced Health Botanicals

BalancedHealthBotanicals

Overview

CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high-quality, effective, and fairly priced CBD products. CBDistillery is on a mission to lead the CBD movement by providing the masses with easy access to hemp-derived CBD products, widespread education, the latest industry research and verified consumer testimonials. Under that vision, the brand has served over 2 million people in the United States and continues to invest in its infrastructure, from rigorous product testing to pure and potent products, with an aim of helping people take back control of their health and wellness. Following the passing of the U.S. Agricultural Act of 2014, known as the Farm Bill, the industry grew exponentially with 3,000+ brands emerging and leaving less room for previously established brands, like CBDistillery, to own the market. From the start of our partnership through today, 5W is tasked with elevating the CBDistillery brand and products across consumer and trade audiences to own the conversation surrounding CBD education, to maintain a consistent level of brand awareness and to remain an industry leader. In 2021, Balanced Health Botanicals was acquired by Village Farms International, Inc. further solidifying CBDistillery as leaders within the hemp industry.

BalancedHealthBotanicals
BalancedHealthBotanicals

Strategy

As consumer education about CBD continues to grow, 5W has worked closely with the brand to leverage CBDistillery's key thought leaders, research and industry reports, consumer insights and product innovation to maintain the brand's share of voice as a leader and powerful resource within the CBD space. 5W has leveraged relationships with consumer and trade media to deliver an array of media placements that have positioned CBDistillery as a go-to resource for CBD products and knowledge reflecting product placement and thought leadership coverage.

2.7B+

Media Impressions

370+

Media Placements

Results

5W has secured media placements for CBDistillery across various mainstream and trade publications, including feature placements and product reviews with media outlets including but not limited to: CNN Business, Cheddar, PBS News Hour, Newsweek, Fortune, Benzinga, Leaf Report and Hemp Industry Daily.

Explore how 5WPR has positioned CBDistillery as a leader in the hemp industry, achieving over 2.7 billion media impressions and 370+ placements as a trusted cannabis marketing agency dedicated to CBD education and product innovation.

Error Occurred While Processing Request The web site you are accessing has experienced an unexpected error.
Please contact the website administrator.


The following information is meant for the website developer for debugging purposes.
Error Occurred While Processing Request

The element at position 1 of dimension 1, of array variable "SELECTEDPRACTICEAREAS," cannot be found.

 
The error occurred in C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1889
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1873
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1870
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1841
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 6
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/content/practice/balancedhealthbotanicals.cfm: line 100
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/practice/BalancedHealthBotanicals.cfm: line 19
1887 :                 }
1888 :                 //Selection of case studies.
1889 :                 cs = LCase(selectedPracticeAreas[RandRange(1,arrayLen(selectedPracticeAreas))]);
1890 :                 ViewMoreLink = "/practice/case-study.cfm?cs=" & cs;
1891 :                 i=1;

Resources:

Browser   CCBot/2.0 (https://commoncrawl.org/faq/)
Remote Address   185.93.229.9
Referrer  
Date/Time   14-Nov-24 10:02 PM
Stack Trace
at cfcase2dstudies2ecfm446240863._factor86(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1889) at cfcase2dstudies2ecfm446240863._factor90(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1873) at cfcase2dstudies2ecfm446240863._factor91(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1870) at cfcase2dstudies2ecfm446240863._factor92(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1841) at cfcase2dstudies2ecfm446240863._factor95(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:6) at cfcase2dstudies2ecfm446240863.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1) at cfbalancedhealthbotanicals2ecfm918444452.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/content/practice/balancedhealthbotanicals.cfm:100) at cfBalancedHealthBotanicals2ecfm2135810787.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/practice/BalancedHealthBotanicals.cfm:19)

coldfusion.runtime.CfJspPage$ArrayBoundException: The element at position 1 of dimension 1,                  of array variable "SELECTEDPRACTICEAREAS," cannot be found.
	at coldfusion.runtime.CfJspPage.ArrayGetAt(CfJspPage.java:1589)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1907)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1859)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1326)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1310)
	at cfcase2dstudies2ecfm446240863._factor86(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1889)
	at cfcase2dstudies2ecfm446240863._factor90(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1873)
	at cfcase2dstudies2ecfm446240863._factor91(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1870)
	at cfcase2dstudies2ecfm446240863._factor92(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1841)
	at cfcase2dstudies2ecfm446240863._factor95(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:6)
	at cfcase2dstudies2ecfm446240863.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:5088)
	at cfbalancedhealthbotanicals2ecfm918444452.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\content\practice\balancedhealthbotanicals.cfm:100)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:5088)
	at cfBalancedHealthBotanicals2ecfm2135810787.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\practice\BalancedHealthBotanicals.cfm:19)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.filter.CfincludeFilter.invoke(CfincludeFilter.java:65)
	at coldfusion.filter.ApplicationFilter.invoke(ApplicationFilter.java:573)
	at coldfusion.filter.RequestMonitorFilter.invoke(RequestMonitorFilter.java:43)
	at coldfusion.filter.MonitoringFilter.invoke(MonitoringFilter.java:40)
	at coldfusion.filter.PathFilter.invoke(PathFilter.java:162)
	at coldfusion.filter.IpFilter.invoke(IpFilter.java:45)
	at coldfusion.filter.ExceptionFilter.invoke(ExceptionFilter.java:97)
	at coldfusion.filter.BrowserDebugFilter.invoke(BrowserDebugFilter.java:81)
	at coldfusion.filter.ClientScopePersistenceFilter.invoke(ClientScopePersistenceFilter.java:28)
	at coldfusion.filter.BrowserFilter.invoke(BrowserFilter.java:38)
	at coldfusion.filter.NoCacheFilter.invoke(NoCacheFilter.java:60)
	at coldfusion.filter.GlobalsFilter.invoke(GlobalsFilter.java:38)
	at coldfusion.filter.DatasourceFilter.invoke(DatasourceFilter.java:22)
	at coldfusion.filter.CachingFilter.invoke(CachingFilter.java:62)
	at coldfusion.CfmServlet.service(CfmServlet.java:231)
	at coldfusion.bootstrap.BootstrapServlet.service(BootstrapServlet.java:311)
	at jdk.internal.reflect.GeneratedMethodAccessor116.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:170)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:207)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at coldfusion.monitor.event.MonitoringServletFilter.doFilter(MonitoringServletFilter.java:46)
	at coldfusion.bootstrap.BootstrapFilter.doFilter(BootstrapFilter.java:47)
	at jdk.internal.reflect.GeneratedMethodAccessor111.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:253)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:176)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:51)
	at jdk.internal.reflect.GeneratedMethodAccessor111.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:253)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:176)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at jdk.internal.reflect.GeneratedMethodAccessor122.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.j2ee.filterchain.WrappedFilterChain.doFilter(WrappedFilterChain.java:134)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doNext(FusionReactorRequestHandler.java:698)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doHttpServletRequest(FusionReactorRequestHandler.java:256)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doFusionRequest(FusionReactorRequestHandler.java:119)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.handle(FusionReactorRequestHandler.java:736)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorCoreFilter.doFilter(FusionReactorCoreFilter.java:36)
	at jdk.internal.reflect.GeneratedMethodAccessor124.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.j2ee.filterchain.WrappedFilterChain.doFilter(WrappedFilterChain.java:71)
	at jdk.internal.reflect.GeneratedMethodAccessor109.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.agent.filter.FusionReactorStaticFilter.doFilter(FusionReactorStaticFilter.java:54)
	at com.intergral.fusionreactor.agent.pointcuts.NewFilterChainPointCut$1.invoke(NewFilterChainPointCut.java:50)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java)
	at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:167)
	at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:90)
	at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:481)
	at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:130)
	at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:93)
	at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:74)
	at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:357)
	at org.apache.coyote.ajp.AjpProcessor.service(AjpProcessor.java:446)
	at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:63)
	at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:926)
	at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1791)
	at org.apache.tomcat.util.net.SocketProcessorBase.run(SocketProcessorBase.java:52)
	at org.apache.tomcat.util.threads.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1191)
	at org.apache.tomcat.util.threads.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:659)
	at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61)
	at java.base/java.lang.Thread.run(Thread.java:833)