Experts in Consumer Products and
CPG Brands

5W Understands Consumer PR

5W Public Relations helps consumer products and CPG brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division works with CPG clients to tailor messages and strategies that speak to their key customers in different and meaningful ways.

Our Florida offices in Miami and Tampa serve consumer brands and CPG clients across the Southeast and Latin America.

We Help You Build Emotional Connections

Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience's needs, desires and aspirations.

Powerful Outcomes for Great Brands

We integrate all viable elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands like L'Oreal Professional, KRUPS, It's a 10 Haircare, Anheuser-Busch, All-Clad, Sparkling ICE, Loacker, LifeStyles, T-Fal, and many other established and emerging brands.

Creative Plans That Get Measurable Results

Whether executing creative plans that surprise and delight, making news that generates maximum media coverage, or engaging consumers where they least expect it, our results are unparalleled. We work in all aspects of consumer public relations and CPG PR.