From selfies to smartphones, today's youth are an increasingly brand and a marketing savvy demographic who value the ability to create their own content, and often buy into brands that allow them to tell their own story. In this market, successful companies know how to connect to youth, on an emotional level, and become a seamless part of conversations.

5W works with youth-oriented brands to do just that - understanding this demographic, cutting through marketing noise with media relations and digital media programs that connect with both children and their parents in ways that feel real and on-brand for our clients. Having worked with clients including Plum Organics, The Wiggles, Freckleface Strawberry and Roblox, we understand this market and what it takes to ideate and execute out of the box campaigns that will drive sales for your brand.