Wonderskin X Chipotle

5W partnered with Wonderskin and Chipotle to promote their collaboration, "Lipotle"–a limited-edition green Wonder Blading Peel and Reveal Lip Stain Kit–launched on July 30 to celebrate National Avocado Day. 5W worked directly with both brands to maximize exposure, with Wonderskin focusing on influencer outreach and Chipotle targeting food, beverage, and lifestyle media. Through tailored pitching to national and regional outlets, the agency secured exclusives and features across beauty, trade, and consumer press, sending mailers to more than 150 key contacts.

Thanks in part to the team's efforts, Wonderskin achieved a quick sell-out of the limited-edition product, with the first 4,000 units being sold within the first hour of its release. Nearly two months post-launch, there continued to be a 20,000-person waitlist for the product, due to a media campaign which resulted in more than 100 Million social impressions from outlets such as Good Morning America, Seventeen Magazine, CNN, Beauty Inc, and editors such as Sarah Tan, Liz Ritter, Erica Stadler and more.

At launch, major news outlets published features of the launch, spanning an exclusive with WWD, Today Show, CNN Underscore, Betches, Sweety High and more. This produced more than 60 national and local media broadcast placements, amassing 92M impressions. Overall, 5W's efforts achieve 997.3M+ impressions.

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