Skip to content
5WPR
Get in touch

A NEW STUDY FROM 5W · Published October 29, 2026

Daily AI users are +57. Everyone else is −42. A 99-point gap — the widest behavioral divide in American public opinion.

How often Americans use AI predicts their view of it more than party, race, gender, or age — by a 3-to-1 margin. Daily AI users already live in 2030. The rest of the country is closing the gap fast.

Published October 29, 2026

The Numbers Findings 01 — 06

+57vs.−42

The Power User Lead.

Daily AI users in the U.S. favor AI by +57 points. Rare or never users: −42. The 99-point spread is wider than every other split tested in the same survey — gender (26 pts), race (32 pts), age (35 pts), or party (~14 pts). It is not a permanent divide. It is a preview.

Behavioral splits on AI favorability — same survey
Use Frequency
99 pts
Age
35 pts
Race
32 pts
Gender
26 pts
Party
14 pts

Source: Data for Progress, Feb. 2026, n=1,228

73%

The Power User Consensus on Jobs.

Among daily AI users, 73% expect AI to improve jobs. Among Americans who do not use AI regularly, only 23% agree. A 50-point conviction gap on the most consequential question of the next decade.

Source: Pew Research Center, April 2025 · Stanford HAI 2026

75%

The Personal Conviction.

75% of daily users say AI will personally benefit them. Among non-users: 24%. The Power User population is, in effect, already living inside a different consumer reality — one of optimism, productivity gain, and personal advantage.

Source: Pew Research Center, April 2025

39.4%

Faster Than the Internet.

Generative AI reached 39.4% of U.S. adults in two years — outpacing the personal computer and the internet at the same stage. Adoption is accelerating, not plateauing. Each new Power User narrows the 99-point gap by themselves.

Source: Harvard / Bick, Blandin & Deming, 2024

83%

The World Has Already Decided.

Globally, 59% say AI's benefits outweigh its drawbacks — up from 55% in 2024. In emerging Asia, optimism runs at levels Americans have not seen on any technology in a generation. The U.S. (39%) ranks near the bottom of 32 countries — but optimism is rising fastest in previously skeptical markets.

01
China
83%
02
Indonesia
80%
03
Thailand
77%
04
Malaysia
75%
05
India
67%
—
Global Average
59%
28
United Kingdom
46%
29
Germany
44%
30
Canada
40%
31
United States
39%
32
Netherlands
36%

Source: Stanford HAI 2026 · Ipsos AI Monitor

67%

The Defining Shift of This Era.

Americans rank AI as more transformative than smartphones, cybersecurity, electric vehicles, GLP-1s, or robotics. 67% expect AI to reshape daily life within five years. The disagreement is not whether — only when each person decides to step into it.

Source: Ipsos AI Monitor, March 2026

Get in touch

Let's build your next chapter.

Tell us what you're working on. A senior strategist will respond within one business day.

Email
info@5wpr.com
Phone
212.999.5585
Offices
New York · HQ469 7th Avenue, Floor 8
New York, NY 10018
Miami100 SE 2nd Street, Floor 38
Miami, FL 33131
Tampa110 South 12th Street
Tampa, FL 33602