Why Israel has been building in Georgia for 30 years — and why the relationship is accelerating. By Ronn Torossian, Founder and Chairman, 5W — April 2026
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KEY FINDINGS
$5.4B — Cumulative Georgia-Israel merchandise trade tracked by GDEcD since 1996
$374M — Georgia exports to Israel in 2024 (manufacturing goods)
50+ — Israeli-affiliated companies operating in Georgia, with Atlanta as a top-five U.S. center for Israeli company activity
$615M+ — U.S. Foreign Military Financing dollars routed to Georgia firms for IDF contracts since 1996
33 years — Conexx operating history (1992–2025), with $1B+ in completed transactions and 140+ Israeli companies served
10th — Georgia's rank among U.S. states in exports to Israel
1994 — Year the Georgia Department of Economic Development opened its formal Israel office
4.9x — Israel's score on the Anthropic AI Usage Index, the highest in the world
OVERVIEW
Most state–Israel economic stories begin in the last five years. The Georgia–Israel story begins in 1992. The Georgia Department of Economic Development opened its formal Israel office in 1994. The Conexx business alliance ran for 33 years. Atlanta has been a top-five U.S. center for Israeli company activity for nearly two decades. And in 2025, Atlanta's Zalik Foundation incubated the Georgia Israel Business Alliance to carry that work into the next generation.
Three layers define the Georgia–Israel economic relationship: a defense and intelligence corridor anchored by Robins Air Force Base and a generation of Atlanta-based contractors; a corporate gateway built around Coca-Cola, Southern Company, and Delta; and an institutional infrastructure that compounded across 30 years of trade missions, MoUs, and consulate-led economic activity.
THE ANCHOR COMPANIES
Defense and Intelligence Cluster — Atlanta + Warner Robins
Northrop Grumman Support Services in Warner Robins (adjacent to Robins Air Force Base) anchors Georgia's defense and intelligence relationship with Israel. The former GE Intelligent Platforms business — historically based in Charlottesville, VA with a substantial Atlanta presence — was acquired by Emerson Electric in 2019 and now operates inside Emerson's automation portfolio, retaining its Israeli engineering and customer relationships. Georgia firms have received approximately $615 million in U.S. Foreign Military Financing since 1996 for contracts supplying the Israeli Defense Forces.
ZOLL Medical / Itamar Medical legacy — Healthtech / Atlanta
Itamar Medical, the Israeli sleep apnea diagnostics company that relocated its U.S. headquarters from Boston to Atlanta in 2016, was acquired by ZOLL Medical Corporation (an Asahi Kasei company) in December 2021 for approximately $538 million. The Atlanta footprint that supported the original U.S. expansion remains a meaningful entry point for Israeli medical device companies evaluating the Southeast.
Southern Company R&D Partnership — Energy / Atlanta
In 2018, Southern Company signed an MoU with the Israel Innovation Authority establishing a joint R&D funding program. Sectors covered: vehicle automation, advanced materials, sustainable energy, public safety, smart homes, and distributed energy.
Coca-Cola's Bridge Program — CPG / Atlanta + Tel Aviv
Atlanta-headquartered Coca-Cola operated The Bridge startup accelerator from Tel Aviv, with a sister BridgeCommunity program in Atlanta. One of the most consistent corporate gateways for Israeli technology into the Atlanta enterprise ecosystem.
THE INSTITUTIONAL BACKBONE
Georgia Department of Economic Development — Israel Office (1994)
One of the longest-running U.S. state economic-development offices in Israel, predating most peer states by a decade or more. Currently led by Sima Amir.
Consulate General of Israel to the Southeast (Atlanta)
Israel's primary government-to-government channel for the southeastern United States.
Conexx (1992–2025)
Originally the American-Israel Chamber of Commerce Southeast Division. Operated for 33 years. Involved in $1 billion-plus of completed transactions. Worked with 140+ Israeli companies. Conexx voted to wind down in late 2024.
Georgia Israel Business Alliance (2025)
Institutional successor to Conexx. Incubated by Atlanta's Zalik Foundation. Better-resourced and more strategically focused than its predecessor.
Southern Company–Israel Innovation Authority MoU (2018)
Active joint R&D framework with matching government-industry funding.
WHY GEORGIA, WHY NOW
01 — Three decades of institutional infrastructure. Georgia is one of only a handful of U.S. states with formal continuous economic representation in Israel since the early 1990s.
02 — Atlanta as the Southeast gateway. Hartsfield-Jackson is consistently the busiest passenger airport in the world. Delta's ATL–TLV route, when operating, is the only nonstop connection between the Southeast and Israel.
03 — A pro-Israel state government. Governor Kemp has been a consistent public advocate for Georgia–Israel ties. Georgia–Israel is bipartisan and durable across administrations.
04 — Dense corporate gateways for Israeli innovation. Coca-Cola, Southern Company, Truist, Aflac, Equifax, Home Depot, UPS — each is a natural enterprise customer for Israeli innovation in cybersecurity, fintech, logistics, and AI.
05 — The new GIBA + Zalik Foundation backing. The Georgia Israel Business Alliance represents a significant institutional upgrade over Conexx.
HOW GEORGIA COMPARES
New York — 648 companies / 57,145 jobs / $19.5B total output (USIBA, 2025)
California — 22,650+ jobs / $9B total output (USIBA, 2026)
Florida — 429 companies / 26,510 total jobs / $7.3B total output (USIBA, 2025)
Texas — 4,200+ jobs / $3.2B capital (Office of the Governor, FDI registry only)
Virginia — 119 companies / 7,847 total jobs / $2.3B total output (USIBA, 2025)
Georgia — 50+ companies / $5.4B cumulative exports since 1996 (GDEcD)
THE OUTLOOK FOR 2026
Delta has scheduled the return of nonstop ATL-TLV service. Delta announced in October 2025 three-times-weekly nonstop Atlanta-Tel Aviv flights on the Airbus A350-900, with service suspended through August 2026 pending regional conditions. Governor Kemp publicly thanked Delta for the announced restoration.
GIBA is operational. The Georgia Israel Business Alliance, launched in 2025 with Zalik Foundation backing, is the institutional successor to Conexx.
Institutional continuity is intact. The Georgia Department of Economic Development's Israel office, operating since 1994, continues to support Georgia exports and Israeli inbound investment.
As Ronn Torossian, Founder and Chairman of 5W, writes: "Georgia has been doing this work longer than almost any other state. Thirty years of formal economic representation in Israel. Atlanta as a top-five U.S. center for Israeli company activity. A new Georgia Israel Business Alliance with serious Atlanta philanthropic backing. A Governor who calls Israel one of America's strongest allies. Delta restoring direct flights. The pieces are all in place. From where I sit in Israel, Israeli founders increasingly recognize Atlanta as the welcoming, well-built U.S. base it has been for three decades."
WORK WITH 5W ON GEORGIA-ISRAEL
5W is the AI Communications Firm. 5W advises Israeli companies entering the U.S. Southeast — and U.S. enterprises engaging Israeli innovation — on positioning, AI visibility, earned media, and Generative Engine Optimization.
Inquiries: newbusiness@5wpr.com — 212.999.5585
Related 5W Israel Research
This report is part of the 5W Israeli Tech State Report Series — the most comprehensive state-level documentation of the Israeli tech footprint in America.
Israeli Tech in Florida: $7.3 Billion — 429 Israeli-founded companies. 26,510 jobs. 2.78% of Miami-Dade's GDP.
Israeli Tech in Virginia: $2.3 Billion, 119 Companies, and the Pentagon Next Door — The defense-intelligence corridor. Elbit in Roanoke. IAI in Herndon. Sabra in Chesterfield.
Israeli Tech in Texas — $3.2B invested, 4,200+ jobs, $4B in 2024 two-way trade.
Claude in Israel: A Study on the Startup Nation — Israel ranks #1 globally on the Anthropic AI Usage Index at 4.9x the global baseline.
Israel Is Running Ahead on Claude — How Israeli startups are shaping Anthropic's AI ecosystem.
AI and the Israeli Brand — How LLMs and GEO are reshaping consumer discovery in Israel.
AI and Israeli Marketing — How generative AI is reshaping marketing spend in Israel.
METHODOLOGY AND SOURCES
Sources: Georgia Department of Economic Development (GDEcD). Jewish Virtual Library. Conexx (1992–2025). Georgia Israel Business Alliance (GIBA) and the Zalik Foundation. Consulate General of Israel to the Southeast (Atlanta). USIBA state economic impact reports (2024–2025). Anthropic Economic Index, via 5W study "Claude in Israel" (April 2026). Delta Air Lines route announcements. Southern Company–Israel Innovation Authority MoU (2018).
Published by 5W Research. 5wpr.com. Media inquiries: media@5wpr.com.
ABOUT 5W
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday's WorkLife Employer of the Year list. Learn more at 5wpr.com.


