Superyacht Builder AI Visibility Index: Summer 2026

Feadship, with a modeled citation share of 75% across five AI engines. Lürssen follows at 68%, then Benetti at 55%, Oceanco at 45% and Heesen at 35%.

Lürssen owns the size prompts. Asked who builds yachts above 100 meters or the largest private yacht, the engines name it with near-certainty, which makes it the size authority even though it does not win the generic “best builder” prompt.

5W ran more than 60 commissioning-intent prompts across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews in Summer 2026. Citation share is the share of relevant answers that name a given builder. Figures do not sum to 100% because engines name several builders per answer.

No. The index measures how visible a builder is in AI answers, not vessel quality, seaworthiness or owner satisfaction. All figures are modeled estimates.

The engines reward consistent naming across editorial, registries, owner interviews and design press. Yards with strong work but thin, scattered coverage are not in the answer layer, and invisibility in the answer means invisibility in the shortlist.

The index was produced by 5W in partnership with Haute Black by Haute Living, as the third release in the 5W and Haute AI Visibility series.