TaylorMade: 251/288 returned four-engine answers (87.2%; 95% interval 82.8–90.5%). The two leading intervals overlap; no sole leader is established.
LIFESTYLE
Golf Equipment Index 2.0: TaylorMade and Callaway Lead
Published June 28, 2026 · Updated November 9, 2026
288
AI answers analyzed across ChatGPT, Claude, Gemini and Perplexity
87.2%
of answers named TaylorMade, the most-named (251 of 288)
19
tracked brands named at least once (of 20)
61.4%
of Google searches showed an AI Overview (35 of 57)
Version 2. This version replaces the first version of this study, first published June 28, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.
What the data shows
01
TaylorMade
TaylorMade: 251/288 returned four-engine answers (87.2%; 95% interval 82.8–90.5%). The two leading intervals overlap; no sole leader is established.
02
64/288 (22.2%)
Callaway was the first brand named in 64 of 288 answers, more than any other tracked brand. Its average first position was 2.7. TaylorMade was named first in 53 of 288.
03
22/72 (30.6%)
Claude named Takomo in 22 of 72 answers. The other engines named it in 3 to 6 of 72.
04
29/72 (40.3%)
Claude named Tour Edge in 29 of 72 answers. The other engines named it in 9 to 15 of 72.
05
5/288 (1.7%)
Callaway's own domains were cited in 5 of 288 grounded answers, more than any other tracked brand. TaylorMade and Takomo followed at 2 of 288 each. 14 of 20 tracked brands had 0 of 288, and 1 had no tracked own site.
06
35/57 (61.4%)
Google AI Overviews appeared on 35 of 57 searches (CI 48.4–72.9%). On the other 22, no overview was shown.
07
25/35 (71.4%)
TaylorMade was the brand named most often in AI Overviews, at 25 of 35, followed by Callaway at 22 of 35 (62.9%). In the four-engine set, TaylorMade was named in 251 of 288 answers (87.2%).
08
163/288 (56.6%)
mygolfspy.com received the most citation links: 239 of 2,236 (10.7%), across 163 of 288 grounded four-engine answers (56.6%). golfmonthly.com received 219 links but appeared in more answers: 171 of 288 (59.4%). Link frequency and answer penetration are different measures.
Appearance rate across 288 four-engine answers. The bar is the 95% confidence interval; overlapping bars cannot be told apart at this sample size.
Which brands AI engines name
TaylorMade
87.2%
Callaway
84.0%
PING
70.5%
Cobra
55.9%
Titleist
50.0%
Wilson
45.1%
Mizuno
35.8%
Cleveland Golf
34.0%
Srixon
27.1%
Tour Edge
23.3%
Odyssey
16.3%
PXG
13.9%
Takomo
11.8%
L.A.B. Golf
7.3%
Bettinardi
6.3%
| # | Name | Named in | Appearance rate | 95% interval |
|---|---|---|---|---|
| 1 | TaylorMade | 251/288 | 87.2% | 82.8–90.5% |
| 2 | Callaway | 242/288 | 84.0% | 79.4–87.8% |
| 3 | PING | 203/288 | 70.5% | 65.0–75.5% |
| 4 | Cobra | 161/288 | 55.9% | 50.1–61.5% |
| 5 | Titleist | 144/288 | 50.0% | 44.3–55.7% |
| 6 | Wilson | 130/288 | 45.1% | 39.5–50.9% |
| 7 | Mizuno | 103/288 | 35.8% | 30.4–41.5% |
| 8 | Cleveland Golf | 98/288 | 34.0% | 28.8–39.7% |
| 9 | Srixon | 78/288 | 27.1% | 22.3–32.5% |
| 10 | Tour Edge | 67/288 | 23.3% | 18.8–28.5% |
| 11 | Odyssey | 47/288 | 16.3% | 12.5–21.0% |
| 12 | PXG | 40/288 | 13.9% | 10.4–18.4% |
| 13 | Takomo | 34/288 | 11.8% | 8.6–16.0% |
| 14 | L.A.B. Golf | 21/288 | 7.3% | 4.8–10.9% |
| 15 | Bettinardi | 18/288 | 6.3% | 4.0–9.7% |
The full list
Own-domain citation is the share of 288 grounded answers that cited the tracked name's own domains (subdomains included). Citation share is of all 2,236 citations. None means no own site is tracked for that name. Question 12 names TaylorMade and Callaway, so those counts include up to 12 answers each that name them by design. Removing 1 Core question naming tracked subjects leaves 276 eligible answers. The top two are TaylorMade (239/276) and Callaway (230/276); their order does not change.
| # | Brand | Named in | Appearance rate | 95% interval | First mention | Own-domain citation | Citation share |
|---|---|---|---|---|---|---|---|
| 1 | TaylorMade | 251/288 | 87.2% | 82.8–90.5% | 2.9 | 0.7% (2/288) | 0.1% |
| 2 | Callaway | 242/288 | 84% | 79.4–87.8% | 2.7 | 1.7% (5/288) | 0.2% |
| 3 | PING | 203/288 | 70.5% | 65–75.5% | 3.2 | 0% (0/288) | 0% |
| 4 | Cobra | 161/288 | 55.9% | 50.1–61.5% | 4.4 | 0% (0/288) | 0% |
| 5 | Titleist | 144/288 | 50% | 44.3–55.7% | 3.4 | 0.3% (1/288) | 0% |
| 6 | Wilson | 130/288 | 45.1% | 39.5–50.9% | 4.6 | 0% (0/288) | 0% |
| 7 | Mizuno | 103/288 | 35.8% | 30.4–41.5% | 4.3 | 0% (0/288) | 0% |
| 8 | Cleveland Golf | 98/288 | 34% | 28.8–39.7% | 4.4 | 0% (0/288) | 0% |
| 9 | Srixon | 78/288 | 27.1% | 22.3–32.5% | 4 | 0% (0/288) | 0% |
| 10 | Tour Edge | 67/288 | 23.3% | 18.8–28.5% | 5.4 | 0.3% (1/288) | 0% |
| 11 | Odyssey | 47/288 | 16.3% | 12.5–21% | 3.4 | 0% (0/288) | 0% |
| 12 | PXG | 40/288 | 13.9% | 10.4–18.4% | 5.4 | 0% (0/288) | 0% |
| 13 | Takomo | 34/288 | 11.8% | 8.6–16% | 5.5 | 0.7% (2/288) | 0.1% |
| 14 | L.A.B. Golf | 21/288 | 7.3% | 4.8–10.9% | 3 | 0% (0/288) | 0% |
| 15 | Bettinardi | 18/288 | 6.3% | 4–9.7% | 3.6 | 0% (0/288) | 0% |
| 16 | Scotty Cameron | 18/288 | 6.3% | 4–9.7% | 5.1 | 0% (0/288) | 0% |
| 17 | LA Golf | 9/288 | 3.1% | 1.7–5.8% | 3.8 | None | None |
| 18 | Ballistic Golf | 7/288 | 2.4% | 1.2–4.9% | 3 | 0% (0/288) | 0% |
| 19 | Bridgestone Golf | 2/288 | 0.7% | 0.2–2.5% | 8 | 0% (0/288) | 0% |
| 20 | Protoconcept | 0/288 | 0% | 0–1.3% | – | 0% (0/288) | 0% |
Question group: Drivers
60 returned four-engine answers to this group's 5 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | TaylorMade | 56/60 | 93.3% | 84.1–97.4% | 14 |
| 2 | Callaway | 55/60 | 91.7% | 81.9–96.4% | 12 |
| 3 | PING | 36/60 | 60.0% | 47.4–71.4% | 24 |
| 4 | Cobra | 26/60 | 43.3% | 31.6–55.9% | 1 |
| 5 | Titleist | 25/60 | 41.7% | 30.1–54.3% | 6 |
| 6 | Srixon | 18/60 | 30.0% | 19.9–42.5% | 2 |
| 7 | Tour Edge | 17/60 | 28.3% | 18.5–40.8% | 0 |
| 8 | Wilson | 13/60 | 21.7% | 13.1–33.6% | 0 |
| 9 | Mizuno | 10/60 | 16.7% | 9.3–28.0% | 0 |
| 10 | Cleveland Golf | 8/60 | 13.3% | 6.9–24.2% | 1 |
| 11 | PXG | 8/60 | 13.3% | 6.9–24.2% | 0 |
| 12 | Takomo | 5/60 | 8.3% | 3.6–18.1% | 0 |
| 13 | Scotty Cameron | 4/60 | 6.7% | 2.6–15.9% | 0 |
| 14 | Odyssey | 3/60 | 5.0% | 1.7–13.7% | 0 |
| 15 | Bridgestone Golf | 2/60 | 3.3% | 0.9–11.4% | 0 |
| 16 | Bettinardi | 1/60 | 1.7% | 0.3–8.9% | 0 |
| 17 | Ballistic Golf | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 18 | L.A.B. Golf | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 19 | LA Golf | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 20 | Protoconcept | 0/60 | 0.0% | -0.0–6.0% | 0 |
Question group: Game-improvement irons
36 returned four-engine answers to this group's 3 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | PING | 36/36 | 100.0% | 90.4–100.0% | 13 |
| 2 | Callaway | 33/36 | 91.7% | 78.2–97.1% | 4 |
| 3 | TaylorMade | 31/36 | 86.1% | 71.3–93.9% | 12 |
| 4 | Titleist | 29/36 | 80.6% | 65.0–90.2% | 3 |
| 5 | Cobra | 26/36 | 72.2% | 56.0–84.2% | 0 |
| 6 | Mizuno | 24/36 | 66.7% | 50.3–79.8% | 0 |
| 7 | Srixon | 24/36 | 66.7% | 50.3–79.8% | 2 |
| 8 | Cleveland Golf | 16/36 | 44.4% | 29.5–60.4% | 0 |
| 9 | Tour Edge | 15/36 | 41.7% | 27.1–57.8% | 2 |
| 10 | PXG | 9/36 | 25.0% | 13.8–41.1% | 0 |
| 11 | Wilson | 9/36 | 25.0% | 13.8–41.1% | 0 |
| 12 | Takomo | 8/36 | 22.2% | 11.7–38.1% | 0 |
| 13 | Ballistic Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 14 | Bettinardi | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 15 | Bridgestone Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 16 | L.A.B. Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 17 | LA Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 18 | Odyssey | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 19 | Protoconcept | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 20 | Scotty Cameron | 0/36 | 0.0% | 0.0–9.6% | 0 |
Question group: Players' irons
36 returned four-engine answers to this group's 3 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Mizuno | 32/36 | 88.9% | 74.7–95.6% | 8 |
| 2 | Titleist | 27/36 | 75.0% | 58.9–86.2% | 13 |
| 3 | Wilson | 26/36 | 72.2% | 56.0–84.2% | 6 |
| 4 | Srixon | 23/36 | 63.9% | 47.6–77.5% | 2 |
| 5 | TaylorMade | 23/36 | 63.9% | 47.6–77.5% | 0 |
| 6 | Cobra | 22/36 | 61.1% | 44.9–75.2% | 0 |
| 7 | Callaway | 21/36 | 58.3% | 42.2–72.9% | 0 |
| 8 | PING | 20/36 | 55.6% | 39.6–70.5% | 0 |
| 9 | Takomo | 15/36 | 41.7% | 27.1–57.8% | 7 |
| 10 | Ballistic Golf | 7/36 | 19.4% | 9.8–35.0% | 0 |
| 11 | LA Golf | 7/36 | 19.4% | 9.8–35.0% | 0 |
| 12 | PXG | 4/36 | 11.1% | 4.4–25.3% | 0 |
| 13 | Tour Edge | 1/36 | 2.8% | 0.5–14.2% | 0 |
| 14 | Bettinardi | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 15 | Bridgestone Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 16 | Cleveland Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 17 | L.A.B. Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 18 | Odyssey | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 19 | Protoconcept | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 20 | Scotty Cameron | 0/36 | 0.0% | 0.0–9.6% | 0 |
Question group: Putters
36 returned four-engine answers to this group's 3 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | TaylorMade | 34/36 | 94.4% | 81.9–98.5% | 8 |
| 2 | Odyssey | 31/36 | 86.1% | 71.3–93.9% | 3 |
| 3 | L.A.B. Golf | 21/36 | 58.3% | 42.2–72.9% | 11 |
| 4 | Callaway | 20/36 | 55.6% | 39.6–70.5% | 0 |
| 5 | Bettinardi | 17/36 | 47.2% | 32.0–63.0% | 4 |
| 6 | PING | 17/36 | 47.2% | 32.0–63.0% | 0 |
| 7 | Cleveland Golf | 16/36 | 44.4% | 29.5–60.4% | 6 |
| 8 | Wilson | 16/36 | 44.4% | 29.5–60.4% | 3 |
| 9 | Scotty Cameron | 14/36 | 38.9% | 24.8–55.1% | 0 |
| 10 | Titleist | 8/36 | 22.2% | 11.7–38.1% | 1 |
| 11 | Cobra | 5/36 | 13.9% | 6.1–28.7% | 0 |
| 12 | Mizuno | 1/36 | 2.8% | 0.5–14.2% | 0 |
| 13 | PXG | 1/36 | 2.8% | 0.5–14.2% | 0 |
| 14 | Ballistic Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 15 | Bridgestone Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 16 | LA Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 17 | Protoconcept | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 18 | Srixon | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 19 | Takomo | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 20 | Tour Edge | 0/36 | 0.0% | 0.0–9.6% | 0 |
Question group: Wedges
24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Cleveland Golf | 24/24 | 100.0% | 86.2–100.0% | 12 |
| 2 | Callaway | 21/24 | 87.5% | 69.0–95.7% | 0 |
| 3 | TaylorMade | 20/24 | 83.3% | 64.1–93.3% | 0 |
| 4 | PING | 17/24 | 70.8% | 50.8–85.1% | 0 |
| 5 | Titleist | 14/24 | 58.3% | 38.8–75.5% | 12 |
| 6 | Wilson | 14/24 | 58.3% | 38.8–75.5% | 0 |
| 7 | Mizuno | 10/24 | 41.7% | 24.5–61.2% | 0 |
| 8 | Cobra | 5/24 | 20.8% | 9.2–40.5% | 0 |
| 9 | PXG | 4/24 | 16.7% | 6.7–35.9% | 0 |
| 10 | Ballistic Golf | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 11 | Bettinardi | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 12 | Bridgestone Golf | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 13 | L.A.B. Golf | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 14 | LA Golf | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 15 | Odyssey | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 16 | Protoconcept | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 17 | Scotty Cameron | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 18 | Srixon | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 19 | Takomo | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 20 | Tour Edge | 0/24 | 0.0% | 0.0–13.8% | 0 |
Question group: Complete sets for beginners
24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Callaway | 24/24 | 100.0% | 86.2–100.0% | 24 |
| 2 | Cobra | 22/24 | 91.7% | 74.2–97.7% | 0 |
| 3 | Wilson | 22/24 | 91.7% | 74.2–97.7% | 0 |
| 4 | Tour Edge | 18/24 | 75.0% | 55.1–88.0% | 0 |
| 5 | TaylorMade | 17/24 | 70.8% | 50.8–85.1% | 0 |
| 6 | PING | 11/24 | 45.8% | 27.9–64.9% | 0 |
| 7 | Odyssey | 9/24 | 37.5% | 21.2–57.3% | 0 |
| 8 | Cleveland Golf | 5/24 | 20.8% | 9.2–40.5% | 0 |
| 9 | Takomo | 3/24 | 12.5% | 4.3–31.0% | 0 |
| 10 | Titleist | 3/24 | 12.5% | 4.3–31.0% | 0 |
| 11 | PXG | 2/24 | 8.3% | 2.3–25.8% | 0 |
| 12 | Srixon | 1/24 | 4.2% | 0.7–20.2% | 0 |
| 13 | Ballistic Golf | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 14 | Bettinardi | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 15 | Bridgestone Golf | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 16 | L.A.B. Golf | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 17 | LA Golf | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 18 | Mizuno | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 19 | Protoconcept | 0/24 | 0.0% | 0.0–13.8% | 0 |
| 20 | Scotty Cameron | 0/24 | 0.0% | 0.0–13.8% | 0 |
Question group: Senior and women's clubs
36 returned four-engine answers to this group's 3 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | TaylorMade | 34/36 | 94.4% | 81.9–98.5% | 11 |
| 2 | PING | 33/36 | 91.7% | 78.2–97.1% | 8 |
| 3 | Callaway | 32/36 | 88.9% | 74.7–95.6% | 14 |
| 4 | Wilson | 26/36 | 72.2% | 56.0–84.2% | 0 |
| 5 | Cobra | 24/36 | 66.7% | 50.3–79.8% | 0 |
| 6 | Cleveland Golf | 19/36 | 52.8% | 37.0–68.0% | 1 |
| 7 | Titleist | 14/36 | 38.9% | 24.8–55.1% | 2 |
| 8 | Tour Edge | 11/36 | 30.6% | 18.0–46.9% | 0 |
| 9 | Mizuno | 9/36 | 25.0% | 13.8–41.1% | 0 |
| 10 | PXG | 6/36 | 16.7% | 7.9–31.9% | 0 |
| 11 | Odyssey | 4/36 | 11.1% | 4.4–25.3% | 0 |
| 12 | Srixon | 3/36 | 8.3% | 2.9–21.8% | 0 |
| 13 | Takomo | 3/36 | 8.3% | 2.9–21.8% | 0 |
| 14 | LA Golf | 2/36 | 5.6% | 1.5–18.1% | 0 |
| 15 | Ballistic Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 16 | Bettinardi | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 17 | Bridgestone Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 18 | L.A.B. Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 19 | Protoconcept | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 20 | Scotty Cameron | 0/36 | 0.0% | 0.0–9.6% | 0 |
Question group: Fairway woods and hybrids
36 returned four-engine answers to this group's 3 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Callaway | 36/36 | 100.0% | 90.4–100.0% | 10 |
| 2 | TaylorMade | 36/36 | 100.0% | 90.4–100.0% | 8 |
| 3 | PING | 33/36 | 91.7% | 78.2–97.1% | 14 |
| 4 | Cobra | 31/36 | 86.1% | 71.3–93.9% | 0 |
| 5 | Titleist | 24/36 | 66.7% | 50.3–79.8% | 0 |
| 6 | Mizuno | 17/36 | 47.2% | 32.0–63.0% | 4 |
| 7 | Cleveland Golf | 10/36 | 27.8% | 15.8–44.0% | 0 |
| 8 | Srixon | 9/36 | 25.0% | 13.8–41.1% | 0 |
| 9 | PXG | 6/36 | 16.7% | 7.9–31.9% | 0 |
| 10 | Tour Edge | 5/36 | 13.9% | 6.1–28.7% | 0 |
| 11 | Wilson | 4/36 | 11.1% | 4.4–25.3% | 0 |
| 12 | Ballistic Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 13 | Bettinardi | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 14 | Bridgestone Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 15 | L.A.B. Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 16 | LA Golf | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 17 | Odyssey | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 18 | Protoconcept | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 19 | Scotty Cameron | 0/36 | 0.0% | 0.0–9.6% | 0 |
| 20 | Takomo | 0/36 | 0.0% | 0.0–9.6% | 0 |
The top eight, side by side
| # | Name | Appearance rate | Answers and interval | Other measures |
|---|---|---|---|---|
| 1 | TaylorMade | 87.2% | 251/288 answers · 95% CI 82.8–90.5% | first-mention position: 2.9; owned-domain citation (2/288): 0.7%; citation share: 0.1% |
| 2 | Callaway | 84.0% | 242/288 answers · 95% CI 79.4–87.8% | first-mention position: 2.7; owned-domain citation (5/288): 1.7%; citation share: 0.2% |
| 3 | PING | 70.5% | 203/288 answers · 95% CI 65–75.5% | first-mention position: 3.2; owned-domain citation (0/288): 0%; citation share: 0% |
| 4 | Cobra | 55.9% | 161/288 answers · 95% CI 50.1–61.5% | first-mention position: 4.4; owned-domain citation (0/288): 0%; citation share: 0% |
| 5 | Titleist | 50.0% | 144/288 answers · 95% CI 44.3–55.7% | first-mention position: 3.4; owned-domain citation (1/288): 0.3%; citation share: 0% |
| 6 | Wilson | 45.1% | 130/288 answers · 95% CI 39.5–50.9% | first-mention position: 4.6; owned-domain citation (0/288): 0%; citation share: 0% |
| 7 | Mizuno | 35.8% | 103/288 answers · 95% CI 30.4–41.5% | first-mention position: 4.3; owned-domain citation (0/288): 0%; citation share: 0% |
| 8 | Cleveland Golf | 34.0% | 98/288 answers · 95% CI 28.8–39.7% | first-mention position: 4.4; owned-domain citation (0/288): 0%; citation share: 0% |
Claude named Takomo in 22 of 72 answers. The other engines named it in 3 to 6 of 72. Claude named Tour Edge in 29 of 72 answers. The other engines named it in 9 to 15 of 72.
ChatGPT
72 asked · 72 returned · 72 grounded
Same questions, different answers
Callaway
87.5%
TaylorMade
75.0%
PING
68.1%
Titleist
44.4%
Cobra
41.7%
Mizuno
38.9%
Claude
72 asked · 72 returned · 72 grounded
TaylorMade
91.7%
Callaway
86.1%
PING
70.8%
Cobra
61.1%
Titleist
61.1%
Wilson
59.7%
Gemini
72 asked · 72 returned · 72 grounded
TaylorMade
97.2%
Callaway
95.8%
PING
77.8%
Cobra
70.8%
Titleist
52.8%
Wilson
45.8%
Perplexity
72 asked · 72 returned · 72 grounded
TaylorMade
84.7%
Callaway
66.7%
PING
65.3%
Cobra
50.0%
Wilson
45.8%
Titleist
41.7%
Google AI Overviews were captured through 57 U.S. desktop searches and scored only where an overview appeared, so five-engine figures use 288 + 35 = 323 answers.
The fifth engine
61%
Trigger rate: 35 of 57 searches
Google AI Overviews appeared on 35 of 57 searches (61.4%, CI 48.4–72.9%). The other 22 searches showed no overview. Within the 35 overviews, TaylorMade was named in 25 (71.4%), Callaway was named in 22 (62.9%), PING was named in 17 (48.6%), Titleist was named in 12 (34.3%). youtube.com was the most-cited source, with 49 citations and an appearance in 29 of 35 overviews.
| Five-engine rank | Name | Five-engine rate | Four-engine rank |
|---|---|---|---|
| 1 | TaylorMade | 85.4% | 1 |
| 2 | Callaway | 81.7% | 2 |
| 3 | PING | 68.1% | 3 |
| 4 | Cobra | 52.3% | 4 |
| 5 | Titleist | 48.3% | 5 |
| 6 | Wilson | 42.4% | 6 |
| 7 | Cleveland Golf | 34.1% | 8 |
| 8 | Mizuno | 32.2% | 7 |
| 9 | Srixon | 27.6% | 9 |
| 10 | Tour Edge | 20.7% | 10 |
Who each question surfaces first
Six questions from the set. Each tile uses that question's own four-engine answers as the denominator.
| Question | Leader | Next | AI Overview |
|---|---|---|---|
| Q01 · 12 answers | PING 100.0% | TaylorMade 75.0%; Cobra 75.0% | AI Overview shown on 3 of 3 searches |
| Q02 · 12 answers | PING 100.0% | TaylorMade 100.0%; Callaway 100.0% | AI Overview shown on 2 of 3 searches |
| Q03 · 12 answers | PING 100.0% | Callaway 100.0%; Cobra 100.0% | AI Overview shown on 1 of 3 searches |
| Q04 · 12 answers | Titleist 100.0% | Srixon 91.7%; Mizuno 83.3% | AI Overview shown on 3 of 3 searches |
| Q05 · 12 answers | Mizuno 83.3% | Wilson 83.3%; Takomo 83.3% | AI Overview shown on 0 of 3 searches |
| Q06 · 12 answers | L.A.B. Golf 100.0% | Odyssey 91.7%; TaylorMade 91.7% | AI Overview shown on 1 of 3 searches |
The four engines produced 2,236 citations in total. mygolfspy.com was cited most often, with 239 citations (10.7%) across 163 answers. Next came golfmonthly.com (219), independentgolfreviews.com (101), golfdigest.com (98), golfmagic.com (76), youtube.com (74).
Four AI engines · share of 288 grounded answers
Most-cited domains
golfmonthly.com
59.4%
mygolfspy.com
56.6%
independentgolfreviews.com
30.2%
golfdigest.com
29.5%
youtube.com
24.7%
golfmagic.com
24.3%
golfinfluence.com
19.8%
golfinsideruk.com
19.1%
nationalclubgolfer.com
18.8%
golfclubbrokers.com
18.8%
Google AI Overviews · share of 35 overviews
youtube.com
82.9%
reddit.com
45.7%
todays-golfer.com
34.3%
golfmonthly.com
25.7%
mygolfspy.com
22.9%
golfdigest.com
17.1%
breakingeighty.com
14.3%
golfsidekick.com
14.3%
golfclubbrokers.com
8.6%
golfvx.com
8.6%
Citation share by source type
Share of all citations by the type of site cited.
| Source type | Four AI engines (of 2,236 citations) | Google AI Overviews (of 138 citations) |
|---|---|---|
| Other / unclassified | 1,929 (86.3%) | 54 (39.1%) |
| Community / social | 114 (5.1%) | 72 (52.2%) |
| General news / sports media | 98 (4.4%) | 6 (4.3%) |
| General news / business press | 30 (1.3%) | 0 (0%) |
| Review / comparison publishers | 26 (1.2%) | 5 (3.6%) |
| Reference | 18 (0.8%) | 0 (0%) |
| Company / brand sites | 18 (0.8%) | 1 (0.7%) |
| Directories / rankings | 2 (0.1%) | 0 (0%) |
| Official / government | 1 (0%) | 0 (0%) |
How can golf equipment brands improve their AI visibility?
These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.
| Step | What this study measured |
|---|---|
| Put your facts on your own domain. | TaylorMade's own domains were cited in 0.7% of grounded answers, Takomo's in 0.7% and Tour Edge's in 0.3%. |
| Keep your facts accurate on the sites engines cite. | The most-cited sites other than the tracked names' own were golfmonthly.com (in 59.4% of grounded answers), mygolfspy.com (56.6%), independentgolfreviews.com (30.2%), golfdigest.com (29.5%) and youtube.com (24.7%). Community and social supplied 5.1% of citations and general news and sports media 4.4%. |
| Check each engine separately. | Claude named Wilson in 59.7% of answers against 29.2% on ChatGPT. Gemini named Cobra in 70.8% of answers against 41.7% on ChatGPT. |
| Watch names outside the tracked list. | XXIO (8 answers), Stix Golf (6 answers), PXG (5 answers) and Vice Golf (4 answers) were named but were not tracked. |
| Re-run the same questions every month. | Compare counts and intervals, not ranks. The 24 questions are in the appendix. |
What AI answers
Which golf equipment brands appear in these AI answers?
TaylorMade: 251/288 returned four-engine answers (87.2%; 95% interval 82.8–90.5%). The two leading intervals overlap; no sole leader is established.
Which tracked name is named first most often?
Callaway was the first brand named in 64 of 288 answers, with an average first position of 2.7.
How often do Google AI Overviews appear for these questions?
An overview appeared on 35 of 57 searches (61.4%, CI 48.4–72.9%). Within those 35 overviews, TaylorMade was named most often, in 25 (71.4%).
Which sources do the engines cite?
Across 2,236 four-engine citations, mygolfspy.com was cited most (239 citations, in 163 of 288 grounded answers), followed by golfmonthly.com (219 citations).
Do the four engines agree?
Only in part. Claude named Takomo in 22 of 72 answers, against 3 to 6 of 72 on the other engines. Claude named Tour Edge in 29 of 72 answers, against 9 to 15 of 72 on the other engines.
How this study was measured
24 questions × 3 runs each × 4 AI engines = 288 answers + 57 Google searches · 35 AI Overviews
24 questions asked three times on each of ChatGPT, Claude, Gemini and Perplexity, measured November 5 to 6, 2026. United States, English; Google retrieval uses desktop results. Models: gpt-5-mini, claude-sonnet-5-5, gemini-3.6-flash only, sonar-pro. Google AI Overviews come from DataForSEO, not inferred chat answers. Appearance counts returned text, including ungrounded answers; citation rates use grounded answers. Longer overlapping names suppress shorter ones; First mention is the earliest eligible name order. Own-domain rates include declared domains and subdomains; shared parent scopes may count for multiple names and cannot be summed as unique citations.
| Engine | Model IDs called | Asked | Returned | Grounded |
|---|---|---|---|---|
| ChatGPT | gpt-5-mini | 72 | 72 | 72 |
| Claude | claude-sonnet-5-5 | 72 | 72 | 72 |
| Gemini | gemini-3.6-flash | 72 | 72 | 72 |
| Perplexity | sonar-pro | 72 | 72 | 72 |
| Google AI Overviews | DataForSEO Google SERP (live, advanced) | 57 | 35 shown | 35 |
Own-domain citations count a domain plus all its subdomains, with the same rule in every table.
Definitions
- Appearance rate: answers naming the tracked name ÷ answers returned, with Wilson 95% intervals.
- First mention: average order in which the tracked name first appears (1 = first).
- Own-domain citation: grounded answers citing the tracked name's domains ÷ grounded answers.
- Citation share: citations to the tracked name's domains ÷ all citations.
Limits
- Only 20 tracked brands are ranked; results are not an exhaustive market ranking.
- Only the tracked brands were scored. Untracked names that appeared often were not scored, including XXIO (8 answers), Stix Golf (6 answers), PXG (5 answers) and Vice Golf (4 answers).
- 345 of 360 planned results were returned. 15 AI Overview lookups were excluded after at most three total attempts.
- 57 successful Google searches: 35 overviews shown; 22 without an overview. Failures are excluded, not scored as zero.
- All returned chat answers had search sources.
- Question 12 names TaylorMade and Callaway, so both counts include up to 12 answers to that question.
- Measured across two days, November 5 to 6, 2026.
- Removing 1 Core question naming tracked subjects leaves 276 eligible answers. The top two are TaylorMade (239/276) and Callaway (230/276); their order does not change.
- Names with no tracked own site are shown as None. Source types use Company / brand sites only for verified official organisations; other unresolved sites are Other / unclassified.
- Wilson 95% intervals are descriptive; overlapping leading intervals do not establish a sole leader. Measurements do not endorse medical, legal, financial or product claims.
- Counting is at brand level; individual club models are not ranked separately.
- Google Shopping and unresolved google.com/goto links are excluded from cited sources; original URLs remain in the evidence.
- Named appearance is named_4 divided by n_4; own-site citation counts use grounded-answer denominators and are separate measures.
- Answers were collected through each engine's API using the model IDs listed in the methodology. The consumer ChatGPT, Claude, Gemini and Perplexity apps can answer differently.
Appendix: The 24 questions
Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.
| # | Question | Group | Source |
|---|---|---|---|
| 01 | What is the most forgiving driver? | Golf Equipment Index 2.0 | Core question |
| 02 | What is the best driver for a slice? | Golf Equipment Index 2.0 | Core question |
| 03 | What are the best irons for a high handicapper? | Golf Equipment Index 2.0 | Core question |
| 04 | What are the best players' irons? | Golf Equipment Index 2.0 | Core question |
| 05 | What are the best value forged irons? | Golf Equipment Index 2.0 | Core question |
| 06 | What is the best putter for consistency? | Golf Equipment Index 2.0 | Core question |
| 07 | What is the best mallet putter? | Golf Equipment Index 2.0 | Core question |
| 08 | What are the best wedges for spin? | Golf Equipment Index 2.0 | Core question |
| 09 | What are the best golf clubs for beginners? | Golf Equipment Index 2.0 | Core question |
| 10 | What are the best golf clubs for seniors? | Golf Equipment Index 2.0 | Core question |
| 11 | What are the best golf clubs for women? | Golf Equipment Index 2.0 | Core question |
| 12 | TaylorMade vs Callaway drivers: which is better? | Golf Equipment Index 2.0 | Core question |
| 13 | What are the best fairway woods for high handicappers? | Golf Equipment Index 2.0 | Added question |
| 14 | What are the best hybrids to replace long irons? | Golf Equipment Index 2.0 | Added question |
| 15 | What is the best driver for distance? | Golf Equipment Index 2.0 | Added question |
| 16 | What are the most forgiving irons? | Golf Equipment Index 2.0 | Added question |
| 17 | What are the best irons for mid handicappers? | Golf Equipment Index 2.0 | Added question |
| 18 | What are the best blade irons for low handicappers? | Golf Equipment Index 2.0 | Added question |
| 19 | What are the best putters for beginners? | Golf Equipment Index 2.0 | Added question |
| 20 | What are the best wedges for high handicappers? | Golf Equipment Index 2.0 | Added question |
| 21 | What are the best complete golf club sets? | Golf Equipment Index 2.0 | Added question |
| 22 | What are the best lightweight golf clubs for slower swing speeds? | Golf Equipment Index 2.0 | Added question |
| 23 | Which golf equipment brands are rated highest by independent testers? | Golf Equipment Index 2.0 | Added question |
| 24 | What are the best fairway woods for distance? | Golf Equipment Index 2.0 | Added question |
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