AI Disclosure
AI disclosure is the practice of marking content as AI-generated or AI-assisted so audiences, platforms, and regulators can identify it.
Disclosure operates on two layers: a human-readable signal — a label, a caption, a stated note — and a machine-readable signal embedded in the file so platforms and AI systems can detect it automatically. Regulation increasingly requires the second.
The EU AI Act's Article 50 transparency obligations, entering force in August 2026, require AI-generated content to be marked in machine-readable formats. California's SB 942 took effect in January 2026. For brands, AI disclosure has moved from an ethics question to a compliance requirement — and an unmarked AI asset is now a legal exposure, not just a reputational one.
FAQ
What is AI disclosure?
It is the practice of marking content as AI-generated or AI-assisted so audiences, platforms, and regulators can identify it.
Is AI disclosure legally required?
Increasingly, yes. The EU AI Act's Article 50 obligations entering force in August 2026 require machine-readable marking of AI-generated content.