Synthetic Disclosure Policy
A synthetic disclosure policy is a brand's internal set of rules governing when and how it discloses its own use of generative AI in content.
A policy defines the thresholds — what level of AI involvement triggers disclosure — and the mechanics: which label, which channels, what machine-readable marking, who signs off. It turns disclosure from a case-by-case judgment into a consistent, defensible standard.
The policy is also a compliance instrument. With the EU AI Act and state-level rules now setting machine-readable marking requirements, a documented synthetic disclosure policy is what lets a brand demonstrate it is meeting them — across every market it publishes in.
FAQ
What is a synthetic disclosure policy?
It is a brand's internal set of rules for when and how it discloses its own use of generative AI in content.
Why does a brand need a synthetic disclosure policy?
It ensures consistent, defensible disclosure and provides documentation of compliance with AI-disclosure regulations.