What is synthetic media in simple terms?

It is content - audio, video, image, or text - that AI has generated or significantly altered.

Is all synthetic media harmful?

No. Synthetic media includes legitimate AI-assisted creative work. The harm depends on intent, disclosure, and accuracy.

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Glossary/Synthetic Media: Definition

Synthetic Media: Definition

The same tools that create ads and product visuals can imitate executives and fabricate statements. Brands benefit from knowing the term, labeling their own AI-generated content and having a response plan ready.

5W PR Glossary — Definition & Meaning

What it means

Synthetic Media: Definition

Why does synthetic media matter to brands?

Where to go next

This page gives the short, plain-language definition. For the full set of 14 related terms, including deepfake response, content provenance, C2PA and AI disclosure rules, see the Synthetic Media & AI Disclosure Glossary.

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