Whenever a wine brand decides to introduce a brand new line of wines, it can mean a lot of new business for the winery. This is also a great opportunity to get new customers interested in the brand’s products or services and interact with the brand itself, often something a strong food and beverage PR campaign can assist with.

There are several ways that wine brands can create a lot of buzz around a new launch, whether it’s a new line of wines, a vineyard, or the brand in general. However, the best way to go about it is to take advantage of all the possible opportunities presented in such cases.

CTA or a call to action is the end goal all marketers aim to achieve. The best lead magnets, great landing page, outstanding videos, and content are valuable and important but don’t matter unless the consumer is led to make a purchase.

That’s where a solid base for CTA is essential, and every touchpoint on the brand’s sites should have it. Here are the basics and some examples of success.

How are they developed?

Some brands are so well developed that a brand can be conjured instantly if you say a certain phrase or line. If someone says, “Just do it,” what comes to mind? Nike! “Think differently.” The Apple logo springs into my thoughts.

At this year’s Art Basel in Miami, FL, performance artist, David Datuna ate a piece of art by Maurizio Cattelan that was essentially a banana duct-taped to the wall. If that isn’t unbelievable enough, the two previous pieces of artwork (ie. bananas), had already sold for a reported $120,000 each.

The stunt, which was done in a large crowd, was shared widely on social media and consequently the internet, which led it to become one of the most talked about stories of the weekend. #BaselBanana

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. However, there are plenty of successful marketing strategies that don’t require big sums of money, are interesting, effective, and attention-grabbing.

Customers typically enjoy making things their own, and over 50% of consumers improve their ideas around a brand whenever they receive a personalized incentive. An example of such a campaign is Coca-Cola’s Share a Coke campaign, where consumers had to share a bottle of the popular beverage with whoever’s name was on the bottle. For businesses where consumer personalization is allowed, it’s an excellent strategy to test and see how the target audience is going to respond. And for businesses where there is no room for a personal touch, the simplest things will also do – such as adding the customer’s name to the product.

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. Many of these have been restructured and planned as “virtual” events. And, while it can be tough for thousands of exhibitors to get the same attention or generate the same buzz that they might at an in-person event, virtual events do offer some unique opportunities to build brand value and trust. Let’s look at some ways to take advantage of those opportunities.

There’s never been a better time to get very good at social media. These platforms have come to dominate how billions get their information, and they can offer marketers easy ways to connect with an audience and generate buzz before, during, and after events. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Scaling a new business is not an easy decision for any business owner. The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers.

Soon after, these businesses end up losing the customers they have, as well as the relationships they’ve built with the vendors, and all because no one was sure about the right time or the right way to scale things up.

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. What began in August last year when nearly 200 CEO members of the Business Roundtable upended Milton Friedman’s doctrine of 1970, declaring that businesses exist solely to make profits for its shareholders has mushroomed.

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners.