Bring Your Child to Work Day took on a different look at 5W this year as six of our female executives and their daughters were in office for an exciting day! The duos spent the morning commuting into our New York City office together, and their daughters had the opportunity to sit behind their mother’s desks, getting a firsthand look at a day in communications. Maybe this will be the start of a 5W career down the line for some of them!

In addition to joining their moms at work, the girls had the opportunity to attend Campaign US’s 2023 Inspiring Women Awards, during which 5W Co-CEO Dara A. Busch was honored in the Leading the Charge: PR Category. 5W was thrilled to be able to send the daughters as their mothers plus ones to the industry luncheon, introducing them to a room full of female leaders in our industry and showing  them that there is no limit to what women can do.

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family.

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. HOW will be a full-service digital agency committed to committed to radical accountability and the idea that HOW you do anything means everything. 

Ads that market nostalgia are incredibly powerful. Nostalgia creates warm, good feelings as people reminisce about cherished memories. It evokes emotions, connects people, and creates a longing for the past. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool.

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. It uses past elements like music, fashion, and pop culture to trigger emotions and memories. This strategy is effective across various marketing channels like social media, print ads, and TV commercials.

AI is now essential for businesses in all industries. In the B2B sector, it can drive productivity, efficiency, and innovation. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences.

B2B AI offers a major advantage: better decision-making. AI has access to vast amounts of data and can identify hidden patterns and insights. This leads to better insights generated by AI marketing tools. By using predictive analytics and machine learning, AI helps businesses make more accurate predictions and informed decisions. This results in better outcomes and higher profits.

Tourism is crucial for many local economies. By becoming a local tourist attraction, communities can attract visitors, boost businesses, and create a vibrant environment. But with so much competition, it’s challenging to stand out. To differentiate themselves, locations can use strategies that draw in visitors and make themselves a unique sightseeing spot.

Creating a distinct brand can distinguish tourist places from other competitors. To achieve this, identify the location’s strengths and highlight them in a memorable and recognizable way. For instance, a place known for its scenic beauty can develop a brand centered on its breathtaking landscapes and outdoor pursuits.

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies.

Consumer trust is crucial and transparency is key to achieving it. People want to know what they’re consuming and its origin. Smaller supplement brands can build trust by being open about ingredients, sourcing, manufacturing processes, and quality control measures. Providing detailed information on their website and using third-party testing can help. Being responsive to consumer questions and concerns is also important.

User-generated content (UGC) is created by consumers, not companies or brands. It can take the form of text, photos, videos, and other content shared online. Brands use UGC to engage audiences and boost online presence.

User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign. UGC can also be created to support a brand or share experiences and opinions with others.

The Americans with Disabilities Act (ADA) was signed into law in 1990. The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. The ADA is a critical piece of legislation that’s had a profound impact on the lives of millions of Americans. In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. 

For businesses, brand image and reputation are crucial factors that can make or break success. A strong brand image can help attract and retain customers, while a poor reputation can drive them away. Accessibility and inclusion are essential components of a positive brand image in today’s world. Customers want to do business with companies that prioritize diversity, equity, and inclusion (DEI) initiatives. By prioritizing accessibility and inclusion, companies can demonstrate their commitment to DEI values. This not only enhances their brand image but also attracts customers who value such values. By providing accessible services, products, and environments, companies can tap into a significant market of people with disabilities. According to research, this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. Companies that prioritize accessibility and inclusion are more likely to earn customer loyalty and advocacy. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. Not to mention that nearly 70% of customers are willing to make a second purchase from such brands.