A public relations campaign can be an effective and cost effective tool for businesses that want to build awareness of their brand. Many business owners are unaware of just how important public relations is, preferring instead to place an emphasis on advertising. Business owners should consider how advertising is viewed as opposed to the neutral coverage of a product. Public relations campaigns are all about establishing credibility and the endorsement of a neutral third party is often given far more credence than the business’s own advertising.

Viral Marketing

Public relations is the first step any business takes when reaching out to prospective customers, making their mark in an industry, and claiming a piece of the social marketplace. Irrespective of the industry, public relations as a means of marketing cannot be overlooked if success is the goal of a business.

In the world of wealth management, this is especially true. An industry that preports to know what is best for the financial future of others and their businesses needs the ability to make powerful first impressions that are positive and also powerful.

With an economy that seems to be increasingly competitive, many businesses are struggling to stand out – seeking that elusive ad campaign, viral video or endorsement that changes the game for their company’s revenue. The truth is, in a vast majority of examples, there is no single “secret to the sauce” to increase visibility and improve sales. Instead, an integrated marketing and communications strategy, with messaging that is both consistent and widespread, is a better way to see results. Among the key strategies for building credibility for your business, for both B2B and B2C brands, is winning industry awards.

For any business, creating what is known as a “category of one” is essential to dominating your marketplace. Your business must be so unique and provide such a phenomenal experience to your clientele, they won’t even think about comparing you to another service provider.

The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood stars need to perform to a daily off-screenjuggling act. Between raising children,entertainment careers, appearances and more – to say that a Hollywood celebrity mother’s life is hectic is an understatement!

@DrewBarrymore –Business Mom

MLB’s Grapefruit and Cactus league, who held spring training in Florida and Arizona, respectively, were great opportunities to get veterans back in game shape, and help new players acclimate to the Big Leagues. But, spring training is also a tremendous PR bonanza for all the teams in the league. Ronn Torossian breaks down the bonuses for the league…

Create an Opportunity to Connect with Snowbird Fans

When Amazon CEO Jeff Bezos appeared on 60 Minutes to unveil his vision of using drones to deliver small packages (less than 5 lbs) for the company, America let out a collective gasp. “How much will it cost?” or “How will the FAA react?” or “Does that mean I’ll have my earrings before the company Christmas party?” … among others. According to Bezos, the program would allow online shoppers to receive their package in thirty minutes or less from the moment of purchase. Really. The program, called “Prime Air,” is still just a vision – not yet available nor with any mention of a launch date from Bezos.

As a communications professional, my first reaction — along with many people who caught the episode — was to ask a lot of questions. How will this comply with FAA regulations? What will happen with incorrect mailing addresses? What’s the cost?

Beauty is in the eye of the beholder. And, Ronn Torossian points out, so is value. And this principle extends well past monetary value. Everything in limited supply has value. Even if that value is temporary or transitory. The relative nature of value must be taken into consideration in order to craft an impactful product marketing campaign.

Perceived Value