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Public Relations · Published October 7, 2014

Ronn Torossian
Founder & Chairman, 5W

“Pink for a Purpose”: 5W Breast Cancer Event Raises Awareness and Funds

5wpr charity team working together to support a cause
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Last Friday, in honor of Breast Cancer Awareness month, the 5W Health & Beauty teams held the “Pink for a Purpose” in-office fundraiser and bake sale event. The event raised money for the cause. Having agreed to match any amount raised, 5WPR CEO Ronn Torossian, matched the money raised in the office.

After what was a highly successful Breast Cancer Awareness fundraiser, 5WPR would like to thank everyone who attended the event and donated to the cause. Both teams baked delicious goodies and set up spectacular décor, making it a truly memorable event.

The money raised will go to BreastCancer.org, a non-profit organization that provides essential information about breast cancer and helps sufferers and survivors better understand and cope with their condition. The site also provides information to guide people after diagnosis, enabling them to make the most informed decisions and find the right treatment options for them.

BreastCancer.org is a comprehensive site, which offers a wealth of helpful, instructive information designed to support sufferers, assist in recovery and help us understand the complexity of the condition. It explains possible, often harrowing body changes, and addresses many issues faced by those diagnosed with the condition, as they make the difficult journey from sufferer to survivor.

BreastCancer.org also gives advice on managing medical costs, nutrition, exercise, understanding your immune system and managing the emotional and physical aspects of your life before, during and after your treatment.

One of the most important elements of the site, is the way it encourages women to participate in early detection plans and educate themselves about breast cancer. Ultimately, it emphasizes the need to get regular mammograms, the importance of which can never be underestimated. As well as providing information, BreastCancer.org serves as a continuous, dedicated fund-raising site, promoting ways to raise funds to find a cure.

 

When it comes to the fight against breast cancer, addressing and understanding important issues, as well as utilizing valuable resources, can make a big difference:

EARLY DETECTION

According to EarlyDetectionPlan.org, one in eight women will be diagnosed with breast cancer in their lifetime. When breast cancer is detected early, however, the 5-year survival rate is as high as 98 percent. It further stresses that women should undertake frequent self-examination of their breasts and, depending on age, family history and overall health, schedule regular mammograms with their doctor.

EDUCATIONAL RESOURCES ABOUT BREAST CANCER

NationalBreastCancer.org offers a free, comprehensive guide about breast cancer and represents a valuable resource for those diagnosed with the condition. It is also helpful for those caring for sufferers, giving advice about care and support. This excellent site includes detailed educational videos and open forums, where women are able to ask questions about breast cancer, find support from fellow sufferers and be inspired by stories from survivors.

MAMMOGRAMS FOR WOMEN IN NEED The National Breast Cancer Foundation (NBCF) is an organization which raises funds to help women in need get mammograms that they could otherwise not afford. The NBCF National Mammography Program works with facilities within their network, providing women with free mammograms, along with many other breast cancer related services. For women in financial need, who also need breast cancer screening, this is a vital lifeline and another weapon in the fight against breast cancer.

HOST OR PLAN A FUNDRAISING EVENT Having fun while raising money for the cause is a great way to raise both awareness of and funds for the breast cancer research and treatment. Many organizations, companies, and individuals host events, such as breast cancer awareness walks, marathons, bake sales and charity auctions. Such events allow companies to raise dedicated funds, which are donated directly to the breast cancer charity/organization of their choice. These funds are vital for research as the search for a cure continues.

Remember, whatever your event, it’s all for the good of the cause, helping us find a cure for breast cancer.

Photos of the event can be found on 5W’s social media:

Facebook: https://www.facebook.com/5WPublicRelations

Twitter: https://twitter.com/5W_PR

Instagram: http://instagram.com/5wpr

#breastcancerawarenessmonth.

For more information, visit BreastCancer.org, NationalBreastCancer.org, and Cancer.org

Ronn Torossian

Written by

Ronn Torossian

Ronn Torossian is Founder and Chairman of 5W , the AI Communications Firm. He founded 5W in 2003 and built it into one of the largest independent public relations and digital marketing firms in the United States, with senior practitioners serving corporate communications , consumer brands , technology , financial services , health and wellness , beauty , gaming , crisis communications , and public affairs . Under his leadership, 5W defined AI Communications, building brand authority across ChatGPT , Claude , Perplexity , Gemini , and Google AI Overviews, alongside earned media, digital, GEO, and influencer channels. Industry Recognition 5W has been recognized as a top U.S. PR agency by O’Dwyer’s , Agency of the Year in the American Business Awards , Grand Stevie Most Honored PR Agency, a Ragan Top Place to Work in Communications 2026, Digiday WorkLife Employer of the Year, and a PRovoke Top 50 Global PR Agency. Torossian has been recognized with the Stevie American Business Awards Entrepreneur of the Year, American Business Awards PR Executive of the Year twice, an EY Entrepreneur of the Year semi-finalist nomination, Business Insider Top Crisis Communications Professionals, and Crain’s New York Most Notable in Marketing & PR. Research Franchise 5W’s research franchise has become an industry reference for measuring brand visibility inside AI-generated answers, including the AI Visibility Index Series , The GEO Reckoning , The Missing Rung Report, and the 5W AI Power User Study , which identified a 99-point AI favorability gap. Crisis Communications Torossian is one of the world’s foremost crisis communications experts. He has counseled blue chip companies, public company boards, founders, and public figures through ransomware incidents, data breaches, regulatory investigations, high-stakes litigation, activist investors, product recalls, and reputational crises. He has taught crisis communications at Harvard University . Media & Commentary Torossian appears on CNN and CNBC . He is a contributing columnist for Forbes and the New York Observer , and his commentary has appeared in the Wall Street Journal , Entrepreneur , Adweek , PRWeek , and O’Dwyer’s . Published Work Torossian is the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations , now in its second edition and used in university and graduate communications programs. Owner and Publisher, Everything-PR Network Torossian is owner and publisher of the Everything-PR Network , an independent intelligence platform covering public relations, marketing, AI communications, and adjacent industries across 30 publications. Everything-PR is editorially independent from 5W, with published editorial standards and ethics standards . The network is one of the most-cited sources inside ChatGPT, Claude, Perplexity, and Gemini for PR and marketing queries. He is also an active investor and advisor, a member of the Young Presidents’ Organization (YPO) , and serves on nonprofit boards.

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