How PR Firms Work During WFH

public relations professionals working from home in a modern office setting

With the rise of online and remote work, many businesses decided to switch things up, and plenty started working remotely. However, as the pandemic started to spread to all areas of the globe, many businesses that used to work in-house had to move their businesses to their own homes. Thanks to the reliable access of broadband internet, working from home has been on the rise in the past decade. However, many people, including those in the PR industry, didn’t have a lot of experience of what it’s like to work from home. The way any business works when it’s not in-house while it previously only functioned that way can be different, and challenging for some people. Though this situation is currently unavoidable, there are plenty of ways to make the shift a lot easier, and there are plenty of benefits that go along with such a shift.

Flexible Hours

One of the main benefits of working from home is the fact that there are no set hours. This means, for people that prefer working early in the morning, now they are free to do that. The same thing goes for people that prefer working late at night. Of course, this factor might be seen as a negative by some people, who might find it difficult to stay focused on work without a strict schedule. However, there’s still a way to get through this, and it’s actually as simple as creating your own schedule. It’s always possible to create a schedule for the entire day, not just the time you’re supposed to be working, but the free and personal time as well. After all, after a long day of working and sitting, the mind needs a break as well.

Being Safe

For PR professionals, it’s especially important to have all of the right tools at home, and that those tools are safe while working from home. The most important from those tools is a stable and secure Internet connection, a mobile phone so people can get in touch, as well as a functioning laptop. From there, there are plenty of conferencing apps that can be used, but no matter what, the most important thing is to stay safe while online. While the virus may be outside, it’s not just people that can catch a virus. Having good protection for the key networks is essential while setting up security practices and protocols as soon as the transition starts means that every staff member can be safe while continuing to work.

Productivity

Another great perk to working from home is that there is no commute to work anymore. The time that people spent going to and from work is now free and can be spent in different ways. No matter what the decision is, it’s still important to be productive. There are plenty of people who find that working from home has made them a lot more productive, however, for others, being at home means just another set of distractions. That’s why it’s important to monitor productivity by setting clear deadlines and monitoring all the outcomes.

Written by

Lauren McGuire

Lauren McGuire is a seasoned digital marketing and operations leader with over a decade of experience driving growth, innovation, and integration across diverse industries. She's had great success leading national digital operations spanning Paid Media, Influencer, and Social channels to deliver scalable, high-impact solutions. Known for her ability to design and implement systems that streamline workflows, foster cross-functional collaboration, and enhance performance, Lauren has played a pivotal role in shaping digital strategy for major brands in corporate, consumer, travel, healthcare, and lifestyle sectors. She is a trusted partner to senior leadership, guiding new business development, integrating emerging technologies like AI, and ensuring readiness for rapid market shifts. Lauren's career includes leadership roles in the agency world where she consistently delivered measurable results in media performance, team development, and revenue growth. With expertise in digital strategy, operational excellence, and advanced marketing techniques, she thrives on turning complex challenges into clear, actionable plans that drive sustainable success. She holds a Bachelor of Arts in Communication with a specialization in Public Relations/Advertising from Loyola University Maryland, along with a Business Administration minor from the AACSB-accredited Sellinger School of Business.

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