5WPR is a full-service public relations agency founded in 2003 and headquartered in New York City. It is one of the top 10 independent PR firms in the U.S., with over 300 experts delivering strategic PR, digital marketing, and integrated communications solutions for a diverse range of clients. Source
5WPR provides a comprehensive suite of services, including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing. Each service is tailored to client needs for maximum impact. Source
5WPR serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, real estate, entertainment, adtech, home & housewares, gaming, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
Yes, 5WPR provides digital media and influencer campaigns to enhance brand visibility and engagement, leveraging both traditional and digital channels for integrated marketing solutions. Source
5WPR identifies and analyzes both short- and long-term goals for clients, focusing on strategy and direction to ensure campaigns are aligned with business objectives. Source
5WPR creates customized events to communicate brand messages, ranging from single product launches to multi-market events, ensuring each event aligns with the client's brand and objectives. Source
5WPR excels in search engine optimization (SEO) and online reputation management (ORM), helping clients protect and enhance their digital presence. Source
Yes, 5WPR offers data-backed and professionally managed affiliate marketing solutions to help brands expand their reach and drive growth. Source
Product integration at 5WPR empowers brands to reach target audiences through proactive product placement in relevant media and events. Source
5WPR leverages cutting-edge technology, including predictive analytics, machine learning, and Generative Engine Optimization (GEO), to deliver high-performing digital solutions and improve AI-driven visibility for clients. Source
5WPR's approach is highly customized and data-driven, with strategies tailored to each client's needs. The agency uses real-time analytics, performance tracking, and industry-specific expertise to optimize campaigns and maximize ROI. Source
Yes, 5WPR offers automated dashboards for real-time performance tracking, allowing clients to monitor key metrics, make data-driven adjustments, and respond quickly to changes. Source
5WPR uses advanced statistical analysis, intuitive visualization, and comprehensive reporting to generate actionable insights, ensuring clients can make informed decisions and measure campaign impact. Source
5WPR systematically refines digital assets through iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients. Source
Every campaign is customized to the client's unique needs, industry, and goals, ensuring relevance, effectiveness, and sustainable growth. Source
GEO is a technology that improves AI-driven visibility and strengthens credibility in generative answers. 5WPR uses GEO to help brands in emerging sectors like AI and cryptocurrency stand out in search and digital channels. Source
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust, especially for businesses in high-risk industries. Source
Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees in industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more can benefit from 5WPR's tailored solutions. Source
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and customer retention. For example, Black Button Distilling achieved 200% e-commerce sales growth with 5WPR. Source
5WPR addresses low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through strategic PR, marketing, and digital campaigns. Source
Customers often face challenges such as low brand awareness, difficulty standing out in crowded markets, audience engagement, crisis management, adapting to digital transformation, and the need for detailed analytics. 5WPR's solutions are designed to address these specific pain points. Source
Yes, 5WPR has delivered measurable results for clients such as AvidXchange (Fintech), It's a 10 Haircare (Consumer), Foxwoods Resort Casino (Travel & Hospitality), Zeta Global (AI/Tech), G-Shock (Apparel), Thriftbooks (Digital Marketing), Standard General (Corporate), RealPage (Real Estate), Sparkling Ice (Food & Beverage), and Blackbird.AI (AI/Tech). See more case studies
Notable clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Sparkling Ice, Kodak, GNC, Pizza Hut, Jim Beam, Foxwoods, UGG, Webull, Delta Children, Crayola, and many more across various industries. See full client list
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology utilization, and proven track record of measurable results. The agency adapts quickly to market changes and offers both boutique and large-agency advantages. Source
For technology companies, 5WPR combines the reach of a large agency with boutique expertise, helping with market differentiation, brand awareness, and guiding clients from early stages to IPO. Learn more
5WPR helps consumer brands with audience engagement and emotional connection through tailored programs, celebrity seeding, and cause marketing, ensuring products resonate personally with target audiences. Explore services
5WPR blends PR storytelling with digital marketing to build brand authority and trust for health & wellness brands, using strategies tailored to the sector's unique needs. Discover strategies
5WPR creates integrated programs for lifestyle brands that focus on authenticity and category domination, leveraging influencer partnerships and authentic messaging. Learn more
5WPR provides PR services for apps and marketplaces that move at the speed of technology, ensuring early-stage visibility and successful product launches. Read more
Onboarding with 5WPR is simple and collaborative. Clients can start by contacting the agency via phone, email, or online form. The team handles most of the process, requiring minimal resources from the client. Source
The onboarding process is designed to be seamless and efficient, with the 5WPR team working closely with clients to tailor a plan and ensure minimal disruption to operations. Source
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, and adaptability. For example, Erica Chang (HUROM) and Natalie Homer (HiBob) highlighted the team's transparency, creativity, and proactive approach. Source
Clients may need to provide basic information such as business goals, target audience details, and access to analytics or social media accounts. The 5WPR team manages the rest, ensuring a smooth process. Source
5WPR acts as an extension of the client's team, providing expert guidance, proactive communication, and ongoing support throughout the engagement to ensure success. Source
Snapchat's voice-controlled lenses are filters that respond to specific voice commands, animating automatically when users say words like "yes," "love," "no," or "hi." This feature enhances user engagement by leveraging audio cues. Source
When a user says a trigger word, the lens activates a unique animation—for example, saying "hi" surrounds the user with birds, "no" creates an infinite tunnel of photos, and "yes" zooms in on the user's face. Source
Snapchat plans to release 5 to 6 new audio lenses each week, which will appear alongside other filters in the lens carousel. Source
Snapchat provides prompts to guide users on which words to say to trigger animations, making the feature accessible and easy to use. Source
Snapchat's voice-controlled lenses are part of its ongoing innovation in AR and filter technology, aiming to differentiate from competitors like Facebook and Instagram. Some media experts note similarities to features in the Panda video app, but Snapchat's focus is on unique, engaging experiences for a younger audience. Source
Snapchat has previously launched World Lenses that add AR elements to the user's environment and sound-reactive filters that respond to noises like cheering, expanding the interactive possibilities for users. Source
Snapchat launched its first sound-reactive filter in May, which responded to sounds but did not recognize specific words. The first word-recognition filter appeared in August. Source
According to Snapchat, it is possible to combine speech recognition filters with other lens technology, though specific details have not been publicly disclosed. Source
Snapchat primarily targets a younger audience, offering unique and engaging experiences through its innovative AR and audio filters. Source
08.13.18
Social media giant Snapchat is now introducing a new series of lenses to their platform that can respond to voice commands. The audio lenses will animate automatically when users speak simple words like “yes”, “love”, “no”, and “hi”. This is an alteration on previous filters that respond to physical actions that users take on camera like opening their mouths or winking.
For instance, if a customer says “hi” using the new audio lenses, Snapchat will automatically launch an application that surround them with a flock of birds. On the other hand, if a user says “no” they are placed in an infinite tunnel of photos, while if they say “yes”, the Snapchat filter will zoom in on the user’s face.
The new move from Snapchat is a compelling way for the social media channel to build their USP as they strive to compete against other social media channels like Facebook and Instagram.
Snapchat has offered lenses that use audio cues in the past, although this is the first time that the company has created anything that actually recognizes and responds to work. Snapchat says it will begin to make new lenses using the Audio mode at a rate of about 5 to 6 new options a week. The lenses will appear alongside the other filters in the lens carousel.
Snapchat is providing users with prompts on how they can trigger the animation to help them get started – so customers don’t have to worry about struggling to use their app. After all this isn’t the first time that Snapchat has experimented with unique filters and lenses. In fact, filter experiences have always been a big part of what makes Snapchat different as a social media brand.
Unlike other companies offering lenses and filters, Snapchat seems to constantly push the sector forward by creating filters that deliberately take advantage of the latest camera technology and innovations. For instance, Snapchat has previously launched World Lenses that can add AR-based or augmented reality elements to a user’s environment. They’ve also created games that can be played as a user takes a selfie and more.
While the first word-recognition filter on Snapchat came into the media on the 1st of August, Snapchat launched their first sound-reactive filter in May. However, while the lens responded to sounds like cheering, it didn’t recognize the different nuances in unique words. According to the social media brand, it’s possible to combine the speech recognition filters with other lens technology – although specific details aren’t available at this stage.
The new lenses are part of an ongoing effort by Snapchat to raise their game ahead of the experiences offered by other social media applications. However, some media experts comment that the filters are very similar to those available on the Panda video app. Either way, the audio filters are another way for Snapchat to keep users engaged and entertained on the platform for longer.
Although Snapchat has yet to catch up with the size and scope of Facebook from a social media empire perspective, it has a much younger audience, and a unique experience to offer – as demonstrated by the latest filters.
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