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Public Relations · Published January 17, 2020

Ronn Torossian
Founder & Chairman, 5W

Sustainable Caribbean Getaways

luxury cruise ship sailing on the ocean at sunset
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As winter rages on in the North East, the New York Times Travel show gives attendees a glimpse at an escape, hopefully to somewhere warm like the Caribbean.

While you’re wondering how you’ll spend your vacation days, here are some suggestions on getting away responsibly while keeping the environment in mind.

Ecotourism in the Caribbean

Destinations promote ecotourism to ensure social and economic prosperity in a way that does not damage the environment. Many locations, especially in the Caribbean Islands, practice ecotourism, but the Cayman Islands stand out as a leader. The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all. In fact they’ve expanded their ecotours to several land- and sea-based attractions, allowing tourists to view wildlife like iguanas, the barrier reef, and stingrays while being educated at the same time.

Sustainability at Sea

With so many islands to see in the Caribbean, Norwegian Cruise Line is a great option to reach them all. And it’s an even better option because of the brand’s commitment to sustainability. Norwegian Cruise Line recognizes the importance of being responsible citizens at sea by fostering a culture of awareness and respect for the world’s resources through water conservation & management, waste mitigation, and fuel & energy efficiency. Additionally, every ship sails with an Environmental Officer (EO) whose job includes the implementation, training, oversight, and verification of shipboard environmental compliance, in addition to providing shore-side assistance for developing environmental policies and procedures.

Dedication to Being Green

With over 70 locations worldwide, it’s safe to say that Barceló Hotels has quite an impact on the industry, and the environment. That’s why they have initiatives in place that support their dedication to being green. Tripadvisor has even awarded 32 of their locations as the most sustainable in the world. Barceló hotels in the Dominican Republic have individually been honored by Green Globe, a premier worldwide certification, for their green initiatives which include upgrading their facilities with energy-saving technologies.

Fly With Peace of Mind

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects. Beyond being environmentally conscious from their inception, in 2017 Caribbean Airlines contributed to hurricane relief efforts by operating flights through the region to evacuate people from the ravaged islands. The planes also carried supplies and essential goods like water and canned food to those in need.

Ronn Torossian

Written by

Ronn Torossian

Ronn Torossian is Founder and Chairman of 5W , the AI Communications Firm. He founded 5W in 2003 and built it into one of the largest independent public relations and digital marketing firms in the United States, with senior practitioners serving corporate communications , consumer brands , technology , financial services , health and wellness , beauty , gaming , crisis communications , and public affairs . Under his leadership, 5W defined AI Communications, building brand authority across ChatGPT , Claude , Perplexity , Gemini , and Google AI Overviews, alongside earned media, digital, GEO, and influencer channels. Industry Recognition 5W has been recognized as a top U.S. PR agency by O’Dwyer’s , Agency of the Year in the American Business Awards , Grand Stevie Most Honored PR Agency, a Ragan Top Place to Work in Communications 2026, Digiday WorkLife Employer of the Year, and a PRovoke Top 50 Global PR Agency. Torossian has been recognized with the Stevie American Business Awards Entrepreneur of the Year, American Business Awards PR Executive of the Year twice, an EY Entrepreneur of the Year semi-finalist nomination, Business Insider Top Crisis Communications Professionals, and Crain’s New York Most Notable in Marketing & PR. Research Franchise 5W’s research franchise has become an industry reference for measuring brand visibility inside AI-generated answers, including the AI Visibility Index Series , The GEO Reckoning , The Missing Rung Report, and the 5W AI Power User Study , which identified a 99-point AI favorability gap. Crisis Communications Torossian is one of the world’s foremost crisis communications experts. He has counseled blue chip companies, public company boards, founders, and public figures through ransomware incidents, data breaches, regulatory investigations, high-stakes litigation, activist investors, product recalls, and reputational crises. He has taught crisis communications at Harvard University . Media & Commentary Torossian appears on CNN and CNBC . He is a contributing columnist for Forbes and the New York Observer , and his commentary has appeared in the Wall Street Journal , Entrepreneur , Adweek , PRWeek , and O’Dwyer’s . Published Work Torossian is the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations , now in its second edition and used in university and graduate communications programs. Owner and Publisher, Everything-PR Network Torossian is owner and publisher of the Everything-PR Network , an independent intelligence platform covering public relations, marketing, AI communications, and adjacent industries across 30 publications. Everything-PR is editorially independent from 5W, with published editorial standards and ethics standards . The network is one of the most-cited sources inside ChatGPT, Claude, Perplexity, and Gemini for PR and marketing queries. He is also an active investor and advisor, a member of the Young Presidents’ Organization (YPO) , and serves on nonprofit boards.

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