Ranked PR Agency by O'Dwyer's
High-stakes engagements yearly
Sub-Practice Area
5W Knows How To Manage Your Message
Today's news cycle is measured in seconds (on a slow day), and the court of public opinion doesn't wait to pass judgment. We understand that when a crisis hits, minutes are money. We know how to strategically manage your message and frame the debate.
Our Strategy Is To Think First, Then Act
5W Public Relations (5W) specializes in highly charged issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace - from rumors to recalls - responding within minutes on crisis PR issues. We understand why a crisis is called a "defining moment" - and for this reason, our speed is tempered by an analysis of every possible scenario prior to taking action.
We are committed to discreetly developing and executing strategies that increase positive news coverage, mitigate negative coverage, change prevalent public narratives and, or rebuild reputations. Our team tackles the tough topics head on with a well-researched and strategic 360 degree approach.
An Aggressive Approach Gets The Results You Want
We've handled a broad spectrum of issues: IPO's, business and personal litigation, product recalls, public misinformation, change management, data breaches, trade disputes, environmental problems, warranty and product liability claims, executive related scandals, misinformed publics, labor issues, criminal indictments and a variety of sensitive domestic and international political issues. Our reputation for combining cutting edge strategy with a rapid-fire, aggressive approach helps us achieve the results our clients desire - whether accurate press coverage, or none at all.
We Work Hard to Keep Your Reputation Intact - Online and Off
We are skilled in managing Online Reputation Management/Search Engine Optimization (SEO) programs. When negative stories appear, we can positively impact online reputation, changing and affecting your search results quickly and efficiently.
For confidentiality reasons, our crisis PR clients cannot be named; many leading corporations trust our team to handle all aspects of crisis PR and damage control.
“From strategy to implementation, forward thinking marketing skills, to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.”
“Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.”
Clients
