Skip to content
5WPR
Get in touch
Ragan PR Daily Awards5W is a 2026 PR Agency of the Year FinalistRagan's PR Daily Awards · Read the announcement →

RESEARCH · Published April 4, 2026 · Updated November 10, 2026

Elite Law Firms Index 2.0: Skadden and Latham & Watkins Lead

Skadden: 194/288 returned four-engine answers (67.4%; 95% interval 61.7–72.5%). The two leading intervals overlap; no sole leader is established.

288

AI answers analyzed across ChatGPT, Claude, Gemini and Perplexity

67.4%

of answers named Skadden, the most-named (194 of 288)

43

tracked firms named at least once (of 43)

85.4%

of Google searches showed an AI Overview (35 of 41)

Version 2. This version replaces the first version of this study, first published May 12, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.

What the data shows

01

Skadden

Skadden: 194/288 returned four-engine answers (67.4%; 95% interval 61.7–72.5%). The two leading intervals overlap; no sole leader is established.
02

60/288 (20.8%)

Kirkland & Ellis was the first firm named in 60 of 288 answers, more than any other tracked firm. Its average first position was 3.4. Skadden was named first in 22 of 288.
03

31/72 (43.1%)

Claude named White & Case in 31 of 72 answers. The other engines named it in 10 to 14 of 72.
04

38/72 (52.8%)

Claude named Davis Polk in 38 of 72 answers. The other engines named it in 12 to 25 of 72.
05

99/288 (34.4%)

Skadden's own domains were cited in 99 of 288 grounded answers, more than any other tracked firm. Latham & Watkins followed at 80 of 288. 3 of 43 tracked firms had 0 of 288.
06

35/41 (85.4%)

Google AI Overviews appeared on 35 of 41 searches (CI 71.6–93.1%). On the other 6, no overview was shown.
07

22/35 (62.9%)

Latham & Watkins and Kirkland & Ellis were the firms named most often in AI Overviews, at 22 of 35 each (62.9%). In the four-engine set, Latham & Watkins was named in 192 of 288 answers (66.7%).
08

152/288 (52.8%)

chambers.com was cited in 152 of 288 grounded four-engine answers, with 250 of 2,539 citations (9.8%). skadden.com came second with 116 citations in 99 answers (34.4%).

Appearance rate across 288 four-engine answers. The bar is the 95% confidence interval; overlapping bars cannot be told apart at this sample size.

Which firms AI engines name

Skadden
67.4%
Latham & Watkins
66.7%
Kirkland & Ellis
55.9%
Paul, Weiss
53.8%
Gibson Dunn
51.0%
Sullivan & Cromwell
33.3%
Davis Polk
31.6%
Cleary Gottlieb
31.3%
Covington & Burling
26.7%
Simpson Thacher & Bartlett
26.4%
Cravath, Swaine & Moore
25.7%
Debevoise & Plimpton
24.3%
White & Case
23.3%
WilmerHale
22.9%
Paul Hastings
22.6%
#NameNamed inAppearance rate95% interval
1Skadden194/28867.4%61.7–72.5%
2Latham & Watkins192/28866.7%61.0–71.9%
3Kirkland & Ellis161/28855.9%50.1–61.5%
4Paul, Weiss155/28853.8%48.0–59.5%
5Gibson Dunn147/28851.0%45.3–56.8%
6Sullivan & Cromwell96/28833.3%28.1–39.0%
7Davis Polk91/28831.6%26.5–37.2%
8Cleary Gottlieb90/28831.3%26.2–36.8%
9Covington & Burling77/28826.7%22.0–32.1%
10Simpson Thacher & Bartlett76/28826.4%21.6–31.8%
11Cravath, Swaine & Moore74/28825.7%21.0–31.0%
12Debevoise & Plimpton70/28824.3%19.7–29.6%
13White & Case67/28823.3%18.8–28.5%
14WilmerHale66/28822.9%18.4–28.1%
15Paul Hastings65/28822.6%18.1–27.7%

The full list

Own-domain citation is the share of 288 grounded answers that cited the tracked name's own domains (subdomains included). Citation share is of all 2,539 citations.

#BrandNamed inAppearance rate95% intervalFirst mentionOwn-domain citationCitation share
1Skadden194/28867.4%61.7–72.5%4.634.4% (99/288)4.6%
2Latham & Watkins192/28866.7%61–71.9%3.927.8% (80/288)3.5%
3Kirkland & Ellis161/28855.9%50.1–61.5%3.412.8% (37/288)1.5%
4Paul, Weiss155/28853.8%48–59.5%5.416% (46/288)2.1%
5Gibson Dunn147/28851%45.3–56.8%5.121.5% (62/288)2.5%
6Sullivan & Cromwell96/28833.3%28.1–39%6.18.3% (24/288)0.9%
7Davis Polk91/28831.6%26.5–37.2%6.83.1% (9/288)0.4%
8Cleary Gottlieb90/28831.3%26.2–36.8%5.77.6% (22/288)0.9%
9Covington & Burling77/28826.7%22–32.1%59.7% (28/288)1.1%
10Simpson Thacher & Bartlett76/28826.4%21.6–31.8%6.12.4% (7/288)0.3%
11Cravath, Swaine & Moore74/28825.7%21–31%5.15.2% (15/288)0.6%
12Debevoise & Plimpton70/28824.3%19.7–29.6%5.49.4% (27/288)1.2%
13White & Case67/28823.3%18.8–28.5%7.38% (23/288)0.9%
14WilmerHale66/28822.9%18.4–28.1%4.912.2% (35/288)1.5%
15Paul Hastings65/28822.6%18.1–27.7%8.212.2% (35/288)1.5%
16Wachtell, Lipton, Rosen & Katz65/28822.6%18.1–27.7%61% (3/288)0.1%
17Weil, Gotshal & Manges62/28821.5%17.2–26.6%6.55.2% (15/288)0.6%
18McDermott Will & Schulte53/28818.4%14.4–23.3%4.812.5% (36/288)1.9%
19Ropes & Gray51/28817.7%13.7–22.5%8.22.4% (7/288)0.3%
20Williams & Connolly50/28817.4%13.4–22.2%5.46.3% (18/288)0.7%
21Quinn Emanuel44/28815.3%11.6–19.9%6.23.8% (11/288)0.5%
22Sidley Austin40/28813.9%10.4–18.4%7.45.6% (16/288)0.6%
23Baker McKenzie39/28813.5%10.1–18%9.62.1% (6/288)0.2%
24Goodwin Procter37/28812.8%9.5–17.2%9.74.2% (12/288)0.5%
25Jones Day35/28812.2%8.9–16.4%9.72.4% (7/288)0.3%
26Morgan Lewis35/28812.2%8.9–16.4%10.55.9% (17/288)0.7%
27DLA Piper34/28811.8%8.6–16%10.11% (3/288)0.1%
28King & Spalding32/28811.1%8–15.3%10.82.4% (7/288)0.3%

The full list (continued)

#BrandNamed inAppearance rate95% intervalFirst mentionOwn-domain citationCitation share
29Arnold & Porter30/28810.4%7.4–14.5%8.24.2% (12/288)0.6%
30Freshfields30/28810.4%7.4–14.5%9.70.3% (1/288)0%
31Akin29/28810.1%7.1–14.1%8.12.1% (6/288)0.2%
32Hogan Lovells29/28810.1%7.1–14.1%8.63.5% (10/288)0.4%
33Milbank29/28810.1%7.1–14.1%5.72.1% (6/288)0.2%
34Cooley28/2889.7%6.8–13.7%7.25.9% (17/288)0.7%
35Proskauer Rose23/2888%5.4–11.7%7.43.1% (9/288)0.4%
36Willkie Farr & Gallagher21/2887.3%4.8–10.9%9.42.1% (6/288)0.2%
37Susman Godfrey19/2886.6%4.3–10.1%6.40.7% (2/288)0.1%
38Fried Frank18/2886.3%4–9.7%8.60% (0/288)0%
39Wilson Sonsini17/2885.9%3.7–9.2%5.94.9% (14/288)0.6%
40Withers17/2885.9%3.7–9.2%2.81.4% (4/288)0.2%
41Greenberg Traurig15/2885.2%3.2–8.4%7.62.1% (6/288)0.2%
42A&O Shearman11/2883.8%2.1–6.7%10.20% (0/288)0%
43Boies Schiller Flexner1/2880.3%0.1–1.9%90% (0/288)0%

Question group: Overall

12 returned four-engine answers to this group's 1 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Gibson Dunn12/12100.0%75.7–100.0%0
2Kirkland & Ellis12/12100.0%75.7–100.0%4
3Latham & Watkins12/12100.0%75.7–100.0%0
4Skadden12/12100.0%75.7–100.0%0
5DLA Piper11/1291.7%64.6–98.5%0
6Wachtell, Lipton, Rosen & Katz11/1291.7%64.6–98.5%0
7Cravath, Swaine & Moore10/1283.3%55.2–95.3%8
8Davis Polk10/1283.3%55.2–95.3%0
9Paul, Weiss10/1283.3%55.2–95.3%0
10Simpson Thacher & Bartlett10/1283.3%55.2–95.3%0
11Sidley Austin9/1275.0%46.8–91.1%0
12Sullivan & Cromwell8/1266.7%39.1–86.2%0
13White & Case8/1266.7%39.1–86.2%0
14Baker McKenzie7/1258.3%32.0–80.7%0
15Morgan Lewis7/1258.3%32.0–80.7%0
16Ropes & Gray7/1258.3%32.0–80.7%0
17Jones Day5/1241.7%19.3–68.0%0
18Quinn Emanuel5/1241.7%19.3–68.0%0
19Milbank4/1233.3%13.8–60.9%0
20Debevoise & Plimpton3/1225.0%8.9–53.2%0
21Greenberg Traurig3/1225.0%8.9–53.2%0
22Susman Godfrey3/1225.0%8.9–53.2%0
23Paul Hastings2/1216.7%4.7–44.8%0
24Weil, Gotshal & Manges2/1216.7%4.7–44.8%0
25Covington & Burling1/128.3%1.5–35.4%0
26Hogan Lovells1/128.3%1.5–35.4%0
27McDermott Will & Schulte1/128.3%1.5–35.4%0
28Williams & Connolly1/128.3%1.5–35.4%0
29A&O Shearman0/120.0%0.0–24.3%0
30Akin0/120.0%0.0–24.3%0
31Arnold & Porter0/120.0%0.0–24.3%0
32Boies Schiller Flexner0/120.0%0.0–24.3%0
33Cleary Gottlieb0/120.0%0.0–24.3%0
34Cooley0/120.0%0.0–24.3%0
35Freshfields0/120.0%0.0–24.3%0
36Fried Frank0/120.0%0.0–24.3%0
37Goodwin Procter0/120.0%0.0–24.3%0
38King & Spalding0/120.0%0.0–24.3%0
39Proskauer Rose0/120.0%0.0–24.3%0
40Willkie Farr & Gallagher0/120.0%0.0–24.3%0
41WilmerHale0/120.0%0.0–24.3%0
42Wilson Sonsini0/120.0%0.0–24.3%0
43Withers0/120.0%0.0–24.3%0

Question group: M&A

36 returned four-engine answers to this group's 3 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Skadden35/3697.2%85.8–99.5%0
2Latham & Watkins32/3688.9%74.7–95.6%7
3Sullivan & Cromwell29/3680.6%65.0–90.2%0
4Wachtell, Lipton, Rosen & Katz28/3677.8%61.9–88.3%17
5Kirkland & Ellis27/3675.0%58.9–86.2%9
6Cravath, Swaine & Moore21/3658.3%42.2–72.9%0
7Paul, Weiss19/3652.8%37.0–68.0%3
8Simpson Thacher & Bartlett16/3644.4%29.5–60.4%0
9Davis Polk13/3636.1%22.5–52.4%0
10Cleary Gottlieb11/3630.6%18.0–46.9%0
11Paul Hastings11/3630.6%18.0–46.9%0
12Gibson Dunn10/3627.8%15.8–44.0%0
13Hogan Lovells9/3625.0%13.8–41.1%0
14Sidley Austin9/3625.0%13.8–41.1%0
15Goodwin Procter8/3622.2%11.7–38.1%0
16White & Case7/3619.4%9.8–35.0%0
17Fried Frank4/3611.1%4.4–25.3%0
18Quinn Emanuel4/3611.1%4.4–25.3%0
19Cooley3/368.3%2.9–21.8%0
20DLA Piper3/368.3%2.9–21.8%0
21Freshfields3/368.3%2.9–21.8%0
22A&O Shearman2/365.6%1.5–18.1%0
23Weil, Gotshal & Manges2/365.6%1.5–18.1%0
24Baker McKenzie1/362.8%0.5–14.2%0
25Morgan Lewis1/362.8%0.5–14.2%0
26Ropes & Gray1/362.8%0.5–14.2%0
27Wilson Sonsini1/362.8%0.5–14.2%0
28Akin0/360.0%0.0–9.6%0
29Arnold & Porter0/360.0%0.0–9.6%0
30Boies Schiller Flexner0/360.0%0.0–9.6%0
31Covington & Burling0/360.0%0.0–9.6%0
32Debevoise & Plimpton0/360.0%0.0–9.6%0
33Greenberg Traurig0/360.0%0.0–9.6%0
34Jones Day0/360.0%0.0–9.6%0
35King & Spalding0/360.0%0.0–9.6%0
36McDermott Will & Schulte0/360.0%0.0–9.6%0
37Milbank0/360.0%0.0–9.6%0
38Proskauer Rose0/360.0%0.0–9.6%0
39Susman Godfrey0/360.0%0.0–9.6%0
40Williams & Connolly0/360.0%0.0–9.6%0
41Willkie Farr & Gallagher0/360.0%0.0–9.6%0
42WilmerHale0/360.0%0.0–9.6%0
43Withers0/360.0%0.0–9.6%0

Question group: White-collar defense

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Gibson Dunn20/2483.3%64.1–93.3%3
2Williams & Connolly18/2475.0%55.1–88.0%10
3Paul, Weiss15/2462.5%42.7–78.8%2
4WilmerHale15/2462.5%42.7–78.8%1
5Covington & Burling14/2458.3%38.8–75.5%0
6Skadden14/2458.3%38.8–75.5%2
7Latham & Watkins13/2454.2%35.1–72.1%0
8Debevoise & Plimpton12/2450.0%31.4–68.6%2
9Davis Polk8/2433.3%18.0–53.3%0
10Kirkland & Ellis7/2429.2%14.9–49.2%0
11Sullivan & Cromwell7/2429.2%14.9–49.2%0
12Arnold & Porter6/2425.0%12.0–44.9%0
13Cleary Gottlieb5/2420.8%9.2–40.5%3
14King & Spalding4/2416.7%6.7–35.9%0
15Paul Hastings4/2416.7%6.7–35.9%0
16White & Case4/2416.7%6.7–35.9%0
17Cravath, Swaine & Moore2/248.3%2.3–25.8%0
18Quinn Emanuel2/248.3%2.3–25.8%0
19Sidley Austin2/248.3%2.3–25.8%1
20Greenberg Traurig1/244.2%0.7–20.2%0
21A&O Shearman0/240.0%0.0–13.8%0
22Akin0/240.0%0.0–13.8%0
23Baker McKenzie0/240.0%0.0–13.8%0
24Boies Schiller Flexner0/240.0%0.0–13.8%0
25Cooley0/240.0%0.0–13.8%0
26DLA Piper0/240.0%0.0–13.8%0
27Freshfields0/240.0%0.0–13.8%0
28Fried Frank0/240.0%0.0–13.8%0
29Goodwin Procter0/240.0%0.0–13.8%0
30Hogan Lovells0/240.0%0.0–13.8%0
31Jones Day0/240.0%0.0–13.8%0
32McDermott Will & Schulte0/240.0%0.0–13.8%0
33Milbank0/240.0%0.0–13.8%0
34Morgan Lewis0/240.0%0.0–13.8%0
35Proskauer Rose0/240.0%0.0–13.8%0
36Ropes & Gray0/240.0%0.0–13.8%0
37Simpson Thacher & Bartlett0/240.0%0.0–13.8%0
38Susman Godfrey0/240.0%0.0–13.8%0
39Wachtell, Lipton, Rosen & Katz0/240.0%0.0–13.8%0
40Weil, Gotshal & Manges0/240.0%0.0–13.8%0
41Willkie Farr & Gallagher0/240.0%0.0–13.8%0
42Wilson Sonsini0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

Question group: SEC enforcement

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Skadden22/2491.7%74.2–97.7%3
2Gibson Dunn21/2487.5%69.0–95.7%5
3WilmerHale16/2466.7%46.7–82.0%6
4Debevoise & Plimpton13/2454.2%35.1–72.1%7
5Latham & Watkins11/2445.8%27.9–64.9%3
6Covington & Burling10/2441.7%24.5–61.2%0
7Paul, Weiss10/2441.7%24.5–61.2%0
8Sullivan & Cromwell10/2441.7%24.5–61.2%0
9Kirkland & Ellis9/2437.5%21.2–57.3%0
10Davis Polk8/2433.3%18.0–53.3%0
11Cleary Gottlieb7/2429.2%14.9–49.2%0
12Morgan Lewis7/2429.2%14.9–49.2%0
13Cravath, Swaine & Moore6/2425.0%12.0–44.9%0
14Simpson Thacher & Bartlett6/2425.0%12.0–44.9%0
15Paul Hastings5/2420.8%9.2–40.5%0
16A&O Shearman4/2416.7%6.7–35.9%0
17Ropes & Gray4/2416.7%6.7–35.9%0
18Baker McKenzie3/2412.5%4.3–31.0%0
19Freshfields3/2412.5%4.3–31.0%0
20McDermott Will & Schulte3/2412.5%4.3–31.0%0
21Quinn Emanuel3/2412.5%4.3–31.0%0
22Sidley Austin3/2412.5%4.3–31.0%0
23Williams & Connolly3/2412.5%4.3–31.0%0
24King & Spalding2/248.3%2.3–25.8%0
25Milbank2/248.3%2.3–25.8%0
26Arnold & Porter1/244.2%0.7–20.2%0
27Cooley1/244.2%0.7–20.2%0
28DLA Piper1/244.2%0.7–20.2%0
29Weil, Gotshal & Manges1/244.2%0.7–20.2%0
30White & Case1/244.2%0.7–20.2%0
31Willkie Farr & Gallagher1/244.2%0.7–20.2%0
32Akin0/240.0%0.0–13.8%0
33Boies Schiller Flexner0/240.0%0.0–13.8%0
34Fried Frank0/240.0%0.0–13.8%0
35Goodwin Procter0/240.0%0.0–13.8%0
36Greenberg Traurig0/240.0%0.0–13.8%0
37Hogan Lovells0/240.0%0.0–13.8%0
38Jones Day0/240.0%0.0–13.8%0
39Proskauer Rose0/240.0%0.0–13.8%0
40Susman Godfrey0/240.0%0.0–13.8%0
41Wachtell, Lipton, Rosen & Katz0/240.0%0.0–13.8%0
42Wilson Sonsini0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

Question group: Antitrust

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Latham & Watkins21/2487.5%69.0–95.7%4
2Gibson Dunn17/2470.8%50.8–85.1%5
3Cleary Gottlieb16/2466.7%46.7–82.0%9
4Skadden14/2458.3%38.8–75.5%0
5Cravath, Swaine & Moore13/2454.2%35.1–72.1%1
6Paul, Weiss13/2454.2%35.1–72.1%1
7Arnold & Porter12/2450.0%31.4–68.6%0
8Covington & Burling11/2445.8%27.9–64.9%0
9Kirkland & Ellis10/2441.7%24.5–61.2%2
10Simpson Thacher & Bartlett9/2437.5%21.2–57.3%0
11Weil, Gotshal & Manges9/2437.5%21.2–57.3%0
12Wilson Sonsini9/2437.5%21.2–57.3%0
13Freshfields7/2429.2%14.9–49.2%0
14Jones Day7/2429.2%14.9–49.2%0
15White & Case7/2429.2%14.9–49.2%0
16McDermott Will & Schulte6/2425.0%12.0–44.9%1
17Davis Polk5/2420.8%9.2–40.5%0
18Sullivan & Cromwell5/2420.8%9.2–40.5%0
19Cooley4/2416.7%6.7–35.9%0
20Hogan Lovells4/2416.7%6.7–35.9%0
21Wachtell, Lipton, Rosen & Katz4/2416.7%6.7–35.9%0
22A&O Shearman3/2412.5%4.3–31.0%0
23Debevoise & Plimpton3/2412.5%4.3–31.0%0
24Fried Frank3/2412.5%4.3–31.0%0
25Goodwin Procter3/2412.5%4.3–31.0%0
26Morgan Lewis3/2412.5%4.3–31.0%0
27Ropes & Gray3/2412.5%4.3–31.0%0
28Williams & Connolly3/2412.5%4.3–31.0%1
29King & Spalding2/248.3%2.3–25.8%0
30Quinn Emanuel2/248.3%2.3–25.8%0
31Sidley Austin2/248.3%2.3–25.8%0
32Paul Hastings1/244.2%0.7–20.2%0
33WilmerHale1/244.2%0.7–20.2%0
34Akin0/240.0%0.0–13.8%0
35Baker McKenzie0/240.0%0.0–13.8%0
36Boies Schiller Flexner0/240.0%0.0–13.8%0
37DLA Piper0/240.0%0.0–13.8%0
38Greenberg Traurig0/240.0%0.0–13.8%0
39Milbank0/240.0%0.0–13.8%0
40Proskauer Rose0/240.0%0.0–13.8%0
41Susman Godfrey0/240.0%0.0–13.8%0
42Willkie Farr & Gallagher0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

Question group: CFIUS and national security

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Skadden23/2495.8%79.8–99.3%1
2Latham & Watkins21/2487.5%69.0–95.7%0
3Covington & Burling20/2483.3%64.1–93.3%15
4Paul Hastings17/2470.8%50.8–85.1%0
5White & Case17/2470.8%50.8–85.1%2
6WilmerHale16/2466.7%46.7–82.0%0
7Cleary Gottlieb14/2458.3%38.8–75.5%1
8Freshfields12/2450.0%31.4–68.6%0
9Kirkland & Ellis12/2450.0%31.4–68.6%5
10Hogan Lovells11/2445.8%27.9–64.9%0
11Cooley10/2441.7%24.5–61.2%0
12DLA Piper10/2441.7%24.5–61.2%0
13Akin9/2437.5%21.2–57.3%0
14King & Spalding8/2433.3%18.0–53.3%0
15Simpson Thacher & Bartlett8/2433.3%18.0–53.3%0
16Davis Polk7/2429.2%14.9–49.2%0
17Baker McKenzie6/2425.0%12.0–44.9%0
18Goodwin Procter6/2425.0%12.0–44.9%0
19Morgan Lewis6/2425.0%12.0–44.9%0
20Weil, Gotshal & Manges6/2425.0%12.0–44.9%0
21Gibson Dunn5/2420.8%9.2–40.5%0
22Debevoise & Plimpton4/2416.7%6.7–35.9%0
23Ropes & Gray4/2416.7%6.7–35.9%0
24Sullivan & Cromwell4/2416.7%6.7–35.9%0
25Sidley Austin3/2412.5%4.3–31.0%0
26Arnold & Porter2/248.3%2.3–25.8%0
27Jones Day2/248.3%2.3–25.8%0
28Wilson Sonsini2/248.3%2.3–25.8%0
29A&O Shearman1/244.2%0.7–20.2%0
30Paul, Weiss1/244.2%0.7–20.2%0
31Willkie Farr & Gallagher1/244.2%0.7–20.2%0
32Boies Schiller Flexner0/240.0%0.0–13.8%0
33Cravath, Swaine & Moore0/240.0%0.0–13.8%0
34Fried Frank0/240.0%0.0–13.8%0
35Greenberg Traurig0/240.0%0.0–13.8%0
36McDermott Will & Schulte0/240.0%0.0–13.8%0
37Milbank0/240.0%0.0–13.8%0
38Proskauer Rose0/240.0%0.0–13.8%0
39Quinn Emanuel0/240.0%0.0–13.8%0
40Susman Godfrey0/240.0%0.0–13.8%0
41Wachtell, Lipton, Rosen & Katz0/240.0%0.0–13.8%0
42Williams & Connolly0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

Question group: Trusts and estates

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1McDermott Will & Schulte22/2491.7%74.2–97.7%13
2Withers17/2470.8%50.8–85.1%4
3Paul, Weiss11/2445.8%27.9–64.9%1
4Proskauer Rose10/2441.7%24.5–61.2%0
5Milbank8/2433.3%18.0–53.3%1
6Skadden7/2429.2%14.9–49.2%3
7Willkie Farr & Gallagher5/2420.8%9.2–40.5%0
8Sullivan & Cromwell4/2416.7%6.7–35.9%0
9White & Case4/2416.7%6.7–35.9%0
10Debevoise & Plimpton2/248.3%2.3–25.8%1
11Ropes & Gray2/248.3%2.3–25.8%0
12Akin1/244.2%0.7–20.2%0
13Goodwin Procter1/244.2%0.7–20.2%0
14Greenberg Traurig1/244.2%0.7–20.2%0
15A&O Shearman0/240.0%0.0–13.8%0
16Arnold & Porter0/240.0%0.0–13.8%0
17Baker McKenzie0/240.0%0.0–13.8%0
18Boies Schiller Flexner0/240.0%0.0–13.8%0
19Cleary Gottlieb0/240.0%0.0–13.8%0
20Cooley0/240.0%0.0–13.8%0
21Covington & Burling0/240.0%0.0–13.8%0
22Cravath, Swaine & Moore0/240.0%0.0–13.8%0
23DLA Piper0/240.0%0.0–13.8%0
24Davis Polk0/240.0%0.0–13.8%0
25Freshfields0/240.0%0.0–13.8%0
26Fried Frank0/240.0%0.0–13.8%0
27Gibson Dunn0/240.0%0.0–13.8%0
28Hogan Lovells0/240.0%0.0–13.8%0
29Jones Day0/240.0%0.0–13.8%0
30King & Spalding0/240.0%0.0–13.8%0
31Kirkland & Ellis0/240.0%0.0–13.8%0
32Latham & Watkins0/240.0%0.0–13.8%0
33Morgan Lewis0/240.0%0.0–13.8%0
34Paul Hastings0/240.0%0.0–13.8%0
35Quinn Emanuel0/240.0%0.0–13.8%0
36Sidley Austin0/240.0%0.0–13.8%0
37Simpson Thacher & Bartlett0/240.0%0.0–13.8%0
38Susman Godfrey0/240.0%0.0–13.8%0
39Wachtell, Lipton, Rosen & Katz0/240.0%0.0–13.8%0
40Weil, Gotshal & Manges0/240.0%0.0–13.8%0
41Williams & Connolly0/240.0%0.0–13.8%0
42WilmerHale0/240.0%0.0–13.8%0
43Wilson Sonsini0/240.0%0.0–13.8%0

Question group: Tax

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Skadden21/2487.5%69.0–95.7%12
2Baker McKenzie14/2458.3%38.8–75.5%4
3Latham & Watkins14/2458.3%38.8–75.5%3
4Kirkland & Ellis13/2454.2%35.1–72.1%2
5McDermott Will & Schulte13/2454.2%35.1–72.1%0
6Sullivan & Cromwell9/2437.5%21.2–57.3%0
7Cleary Gottlieb8/2433.3%18.0–53.3%3
8Gibson Dunn8/2433.3%18.0–53.3%0
9Cravath, Swaine & Moore6/2425.0%12.0–44.9%0
10Davis Polk6/2425.0%12.0–44.9%0
11Wachtell, Lipton, Rosen & Katz6/2425.0%12.0–44.9%0
12Covington & Burling4/2416.7%6.7–35.9%0
13Greenberg Traurig4/2416.7%6.7–35.9%0
14Jones Day4/2416.7%6.7–35.9%0
15Debevoise & Plimpton3/2412.5%4.3–31.0%0
16Morgan Lewis3/2412.5%4.3–31.0%0
17Paul, Weiss3/2412.5%4.3–31.0%0
18Simpson Thacher & Bartlett3/2412.5%4.3–31.0%0
19Weil, Gotshal & Manges3/2412.5%4.3–31.0%0
20DLA Piper2/248.3%2.3–25.8%0
21Freshfields2/248.3%2.3–25.8%0
22Fried Frank2/248.3%2.3–25.8%0
23Quinn Emanuel2/248.3%2.3–25.8%0
24Ropes & Gray2/248.3%2.3–25.8%0
25White & Case2/248.3%2.3–25.8%0
26A&O Shearman1/244.2%0.7–20.2%0
27Hogan Lovells1/244.2%0.7–20.2%0
28Milbank1/244.2%0.7–20.2%0
29Sidley Austin1/244.2%0.7–20.2%0
30Akin0/240.0%0.0–13.8%0
31Arnold & Porter0/240.0%0.0–13.8%0
32Boies Schiller Flexner0/240.0%0.0–13.8%0
33Cooley0/240.0%0.0–13.8%0
34Goodwin Procter0/240.0%0.0–13.8%0
35King & Spalding0/240.0%0.0–13.8%0
36Paul Hastings0/240.0%0.0–13.8%0
37Proskauer Rose0/240.0%0.0–13.8%0
38Susman Godfrey0/240.0%0.0–13.8%0
39Williams & Connolly0/240.0%0.0–13.8%0
40Willkie Farr & Gallagher0/240.0%0.0–13.8%0
41WilmerHale0/240.0%0.0–13.8%0
42Wilson Sonsini0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

Question group: Commercial litigation

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Quinn Emanuel20/2483.3%64.1–93.3%18
2Kirkland & Ellis18/2475.0%55.1–88.0%0
3Skadden18/2475.0%55.1–88.0%1
4Paul, Weiss16/2466.7%46.7–82.0%0
5Susman Godfrey16/2466.7%46.7–82.0%2
6Williams & Connolly16/2466.7%46.7–82.0%0
7Cravath, Swaine & Moore15/2462.5%42.7–78.8%0
8Gibson Dunn14/2458.3%38.8–75.5%0
9Latham & Watkins13/2454.2%35.1–72.1%0
10Wachtell, Lipton, Rosen & Katz7/2429.2%14.9–49.2%0
11King & Spalding6/2425.0%12.0–44.9%0
12Weil, Gotshal & Manges6/2425.0%12.0–44.9%3
13Arnold & Porter5/2420.8%9.2–40.5%0
14Jones Day5/2420.8%9.2–40.5%0
15Cooley4/2416.7%6.7–35.9%0
16Greenberg Traurig4/2416.7%6.7–35.9%0
17Debevoise & Plimpton3/2412.5%4.3–31.0%0
18Hogan Lovells3/2412.5%4.3–31.0%0
19Covington & Burling2/248.3%2.3–25.8%0
20Freshfields2/248.3%2.3–25.8%0
21Boies Schiller Flexner1/244.2%0.7–20.2%0
22Davis Polk1/244.2%0.7–20.2%0
23Proskauer Rose1/244.2%0.7–20.2%0
24Sidley Austin1/244.2%0.7–20.2%0
25Sullivan & Cromwell1/244.2%0.7–20.2%0
26White & Case1/244.2%0.7–20.2%0
27WilmerHale1/244.2%0.7–20.2%0
28A&O Shearman0/240.0%0.0–13.8%0
29Akin0/240.0%0.0–13.8%0
30Baker McKenzie0/240.0%0.0–13.8%0
31Cleary Gottlieb0/240.0%0.0–13.8%0
32DLA Piper0/240.0%0.0–13.8%0
33Fried Frank0/240.0%0.0–13.8%0
34Goodwin Procter0/240.0%0.0–13.8%0
35McDermott Will & Schulte0/240.0%0.0–13.8%0
36Milbank0/240.0%0.0–13.8%0
37Morgan Lewis0/240.0%0.0–13.8%0
38Paul Hastings0/240.0%0.0–13.8%0
39Ropes & Gray0/240.0%0.0–13.8%0
40Simpson Thacher & Bartlett0/240.0%0.0–13.8%0
41Willkie Farr & Gallagher0/240.0%0.0–13.8%0
42Wilson Sonsini0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

Question group: FCPA and internal investigations

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Gibson Dunn19/2479.2%59.5–90.8%11
2Paul, Weiss18/2475.0%55.1–88.0%3
3Covington & Burling15/2462.5%42.7–78.8%2
4WilmerHale15/2462.5%42.7–78.8%2
5Latham & Watkins14/2458.3%38.8–75.5%0
6Debevoise & Plimpton12/2450.0%31.4–68.6%1
7Paul Hastings10/2441.7%24.5–61.2%1
8Sullivan & Cromwell10/2441.7%24.5–61.2%0
9Davis Polk9/2437.5%21.2–57.3%0
10Williams & Connolly9/2437.5%21.2–57.3%0
11Kirkland & Ellis6/2425.0%12.0–44.9%0
12Sidley Austin6/2425.0%12.0–44.9%0
13Skadden6/2425.0%12.0–44.9%0
14Baker McKenzie5/2420.8%9.2–40.5%0
15Ropes & Gray5/2420.8%9.2–40.5%0
16Wilson Sonsini5/2420.8%9.2–40.5%2
17King & Spalding4/2416.7%6.7–35.9%0
18Akin3/2412.5%4.3–31.0%0
19McDermott Will & Schulte3/2412.5%4.3–31.0%0
20White & Case3/2412.5%4.3–31.0%2
21DLA Piper2/248.3%2.3–25.8%0
22Jones Day2/248.3%2.3–25.8%0
23Simpson Thacher & Bartlett2/248.3%2.3–25.8%0
24Arnold & Porter1/244.2%0.7–20.2%0
25Cleary Gottlieb1/244.2%0.7–20.2%0
26Quinn Emanuel1/244.2%0.7–20.2%0
27Willkie Farr & Gallagher1/244.2%0.7–20.2%0
28A&O Shearman0/240.0%0.0–13.8%0
29Boies Schiller Flexner0/240.0%0.0–13.8%0
30Cooley0/240.0%0.0–13.8%0
31Cravath, Swaine & Moore0/240.0%0.0–13.8%0
32Freshfields0/240.0%0.0–13.8%0
33Fried Frank0/240.0%0.0–13.8%0
34Goodwin Procter0/240.0%0.0–13.8%0
35Greenberg Traurig0/240.0%0.0–13.8%0
36Hogan Lovells0/240.0%0.0–13.8%0
37Milbank0/240.0%0.0–13.8%0
38Morgan Lewis0/240.0%0.0–13.8%0
39Proskauer Rose0/240.0%0.0–13.8%0
40Susman Godfrey0/240.0%0.0–13.8%0
41Wachtell, Lipton, Rosen & Katz0/240.0%0.0–13.8%0
42Weil, Gotshal & Manges0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

Question group: Private equity

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Kirkland & Ellis24/24100.0%86.2–100.0%22
2Simpson Thacher & Bartlett21/2487.5%69.0–95.7%0
3Latham & Watkins20/2483.3%64.1–93.3%0
4Ropes & Gray20/2483.3%64.1–93.3%0
5Goodwin Procter19/2479.2%59.5–90.8%0
6Paul, Weiss19/2479.2%59.5–90.8%0
7Cleary Gottlieb18/2475.0%55.1–88.0%0
8Skadden16/2466.7%46.7–82.0%0
9Debevoise & Plimpton15/2462.5%42.7–78.8%2
10Gibson Dunn10/2441.7%24.5–61.2%0
11Weil, Gotshal & Manges10/2441.7%24.5–61.2%0
12Davis Polk9/2437.5%21.2–57.3%0
13Fried Frank9/2437.5%21.2–57.3%0
14Willkie Farr & Gallagher9/2437.5%21.2–57.3%0
15Paul Hastings8/2433.3%18.0–53.3%0
16Proskauer Rose7/2429.2%14.9–49.2%0
17Cooley6/2425.0%12.0–44.9%0
18Morgan Lewis6/2425.0%12.0–44.9%0
19DLA Piper4/2416.7%6.7–35.9%0
20McDermott Will & Schulte4/2416.7%6.7–35.9%0
21Wachtell, Lipton, Rosen & Katz4/2416.7%6.7–35.9%0
22Akin3/2412.5%4.3–31.0%0
23Baker McKenzie3/2412.5%4.3–31.0%0
24King & Spalding3/2412.5%4.3–31.0%0
25Sidley Austin3/2412.5%4.3–31.0%0
26White & Case3/2412.5%4.3–31.0%0
27Cravath, Swaine & Moore1/244.2%0.7–20.2%0
28Freshfields1/244.2%0.7–20.2%0
29Jones Day1/244.2%0.7–20.2%0
30Sullivan & Cromwell1/244.2%0.7–20.2%0
31A&O Shearman0/240.0%0.0–13.8%0
32Arnold & Porter0/240.0%0.0–13.8%0
33Boies Schiller Flexner0/240.0%0.0–13.8%0
34Covington & Burling0/240.0%0.0–13.8%0
35Greenberg Traurig0/240.0%0.0–13.8%0
36Hogan Lovells0/240.0%0.0–13.8%0
37Milbank0/240.0%0.0–13.8%0
38Quinn Emanuel0/240.0%0.0–13.8%0
39Susman Godfrey0/240.0%0.0–13.8%0
40Williams & Connolly0/240.0%0.0–13.8%0
41WilmerHale0/240.0%0.0–13.8%0
42Wilson Sonsini0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

Question group: Restructuring and bankruptcy

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Kirkland & Ellis23/2495.8%79.8–99.3%16
2Weil, Gotshal & Manges23/2495.8%79.8–99.3%7
3Latham & Watkins21/2487.5%69.0–95.7%1
4Paul, Weiss20/2483.3%64.1–93.3%0
5Davis Polk15/2462.5%42.7–78.8%0
6Milbank14/2458.3%38.8–75.5%0
7Akin13/2454.2%35.1–72.1%0
8Gibson Dunn11/2445.8%27.9–64.9%0
9Cleary Gottlieb10/2441.7%24.5–61.2%0
10White & Case10/2441.7%24.5–61.2%0
11Jones Day9/2437.5%21.2–57.3%0
12Sullivan & Cromwell8/2433.3%18.0–53.3%0
13Paul Hastings7/2429.2%14.9–49.2%0
14Skadden6/2425.0%12.0–44.9%0
15Proskauer Rose5/2420.8%9.2–40.5%0
16Quinn Emanuel5/2420.8%9.2–40.5%0
17Wachtell, Lipton, Rosen & Katz5/2420.8%9.2–40.5%0
18Willkie Farr & Gallagher4/2416.7%6.7–35.9%0
19Arnold & Porter3/2412.5%4.3–31.0%0
20King & Spalding3/2412.5%4.3–31.0%0
21Ropes & Gray3/2412.5%4.3–31.0%0
22Greenberg Traurig2/248.3%2.3–25.8%0
23Morgan Lewis2/248.3%2.3–25.8%0
24WilmerHale2/248.3%2.3–25.8%0
25DLA Piper1/244.2%0.7–20.2%0
26McDermott Will & Schulte1/244.2%0.7–20.2%0
27Sidley Austin1/244.2%0.7–20.2%0
28Simpson Thacher & Bartlett1/244.2%0.7–20.2%0
29A&O Shearman0/240.0%0.0–13.8%0
30Baker McKenzie0/240.0%0.0–13.8%0
31Boies Schiller Flexner0/240.0%0.0–13.8%0
32Cooley0/240.0%0.0–13.8%0
33Covington & Burling0/240.0%0.0–13.8%0
34Cravath, Swaine & Moore0/240.0%0.0–13.8%0
35Debevoise & Plimpton0/240.0%0.0–13.8%0
36Freshfields0/240.0%0.0–13.8%0
37Fried Frank0/240.0%0.0–13.8%0
38Goodwin Procter0/240.0%0.0–13.8%0
39Hogan Lovells0/240.0%0.0–13.8%0
40Susman Godfrey0/240.0%0.0–13.8%0
41Williams & Connolly0/240.0%0.0–13.8%0
42Wilson Sonsini0/240.0%0.0–13.8%0
43Withers0/240.0%0.0–13.8%0

The top eight, side by side

#NameAppearance rateAnswers and intervalOther measures
1Skadden67.4%194/288 answers · 95% CI 61.7–72.5%first-mention position: 4.6; owned-domain citation (99/288): 34.4%; citation share: 4.6%
2Latham & Watkins66.7%192/288 answers · 95% CI 61–71.9%first-mention position: 3.9; owned-domain citation (80/288): 27.8%; citation share: 3.5%
3Kirkland & Ellis55.9%161/288 answers · 95% CI 50.1–61.5%first-mention position: 3.4; owned-domain citation (37/288): 12.8%; citation share: 1.5%
4Paul, Weiss53.8%155/288 answers · 95% CI 48–59.5%first-mention position: 5.4; owned-domain citation (46/288): 16%; citation share: 2.1%
5Gibson Dunn51.0%147/288 answers · 95% CI 45.3–56.8%first-mention position: 5.1; owned-domain citation (62/288): 21.5%; citation share: 2.5%
6Sullivan & Cromwell33.3%96/288 answers · 95% CI 28.1–39%first-mention position: 6.1; owned-domain citation (24/288): 8.3%; citation share: 0.9%
7Davis Polk31.6%91/288 answers · 95% CI 26.5–37.2%first-mention position: 6.8; owned-domain citation (9/288): 3.1%; citation share: 0.4%
8Cleary Gottlieb31.3%90/288 answers · 95% CI 26.2–36.8%first-mention position: 5.7; owned-domain citation (22/288): 7.6%; citation share: 0.9%

Claude named White & Case in 31 of 72 answers. The other engines named it in 10 to 14 of 72. Claude named Davis Polk in 38 of 72 answers. The other engines named it in 12 to 25 of 72.

ChatGPT

72 asked · 72 returned · 72 grounded

Same questions, different answers

Latham & Watkins
73.6%
Skadden
70.8%
Gibson Dunn
47.2%
Paul, Weiss
43.1%
Kirkland & Ellis
41.7%
Sullivan & Cromwell
37.5%

Claude

72 asked · 72 returned · 72 grounded

Kirkland & Ellis
75.0%
Latham & Watkins
69.4%
Paul, Weiss
69.4%
Skadden
62.5%
Gibson Dunn
59.7%
Davis Polk
52.8%

Gemini

72 asked · 72 returned · 72 grounded

Latham & Watkins
76.4%
Skadden
73.6%
Paul, Weiss
72.2%
Gibson Dunn
68.1%
Kirkland & Ellis
63.9%
Sullivan & Cromwell
37.5%

Perplexity

72 asked · 72 returned · 72 grounded

Skadden
62.5%
Latham & Watkins
47.2%
Kirkland & Ellis
43.1%
Paul, Weiss
30.6%
Gibson Dunn
29.2%
Debevoise & Plimpton
25.0%

Google AI Overviews were captured through 41 U.S. desktop searches and scored only where an overview appeared, so five-engine figures use 288 + 35 = 323 answers.

The fifth engine

85%

Trigger rate: 35 of 41 searches

Google AI Overviews appeared on 35 of 41 searches (85.4%, CI 71.6–93.1%). The other 6 searches showed no overview. Within the 35 overviews, Latham & Watkins was named in 22 (62.9%), Kirkland & Ellis was named in 22 (62.9%), Skadden was named in 20 (57.1%), Paul, Weiss was named in 17 (48.6%). vault.com was the most-cited source, with 7 citations and an appearance in 7 of 35 overviews.

Five-engine rankNameFive-engine rateFour-engine rank
1Skadden66.3%1
2Latham & Watkins66.3%2
3Kirkland & Ellis56.7%3
4Paul, Weiss53.3%4
5Gibson Dunn48.9%5
6Sullivan & Cromwell34.4%6
7Cleary Gottlieb31.0%8
8Davis Polk30.3%7
9Cravath, Swaine & Moore27.2%11
10Simpson Thacher & Bartlett26.6%10

Who each question surfaces first

Six questions from the set. Each tile uses that question's own four-engine answers as the denominator.

QuestionLeaderNextAI Overview
Q01 · 12 answersSkadden 100.0%Latham & Watkins 100.0%; Kirkland & Ellis 100.0%AI Overview shown on 3 of 3 searches
Q02 · 12 answersKirkland & Ellis 100.0%Latham & Watkins 100.0%; Skadden 100.0%AI Overview shown on 3 of 3 searches
Q04 · 12 answersGibson Dunn 100.0%Skadden 100.0%; Debevoise & Plimpton 75.0%AI Overview shown on 2 of 2 searches
Q05 · 12 answersLatham & Watkins 100.0%Cleary Gottlieb 75.0%; Skadden 75.0%AI Overview shown on 2 of 2 searches
Q06 · 12 answersLatham & Watkins 100.0%Skadden 100.0%; Paul Hastings 83.3%AI Overview shown on 1 of 1 searches

The four engines produced 2,539 citations in total. chambers.com was cited most often, with 250 citations (9.8%) across 152 answers. Next came skadden.com (116), bestlawfirms.com (106), legal500.com (99), lw.com (88), en.wikipedia.org (65).

Four AI engines · share of 288 grounded answers

Most-cited domains

chambers.com
52.8%
skadden.com
34.4%
legal500.com
31.9%
lw.com
27.8%
gibsondunn.com
21.5%
en.wikipedia.org
18.1%
bestlawfirms.com
17.7%
vault.com
16.7%
paulweiss.com
16.0%
kirkland.com
12.8%

Google AI Overviews · share of 35 overviews

vault.com
20.0%
chambers.com
8.6%
en.wikipedia.org
8.6%
pillsburylaw.com
8.6%
pro.bloomberglaw.com
8.6%
reddit.com
8.6%
bcgsearch.com
5.7%
bestlawyers.com
5.7%
lw.com
5.7%
skadden.com
5.7%

Citation share by source type

Share of all citations by the type of site cited.

Source typeFour AI engines (of 2,539 citations)Google AI Overviews (of 69 citations)
Company / brand sites1,446 (57%)38 (55.1%)
Directories / rankings677 (26.7%)15 (21.7%)
Trade / specialist press131 (5.2%)4 (5.8%)
Reference74 (2.9%)3 (4.3%)
Other / unclassified60 (2.4%)3 (4.3%)
General news / business press57 (2.2%)2 (2.9%)
Research / data providers47 (1.9%)1 (1.4%)
Community / social18 (0.7%)3 (4.3%)
Institutions / trade bodies14 (0.6%)0 (0%)
Official / government9 (0.4%)0 (0%)
Review / comparison publishers6 (0.2%)0 (0%)

How can law firms improve their AI visibility?

These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.

StepWhat this study measured
Put your facts on your own domain.Skadden's own domains were cited in 34.4% of grounded answers, Latham & Watkins' in 27.8% and Gibson Dunn's in 21.5%.
Keep your facts accurate on the sites engines cite.The most-cited sites other than the tracked names' own were chambers.com (in 52.8% of grounded answers), legal500.com (31.9%), en.wikipedia.org (18.1%), bestlawfirms.com (17.7%) and vault.com (16.7%). Directories and rankings supplied 26.7% of citations and trade and specialist press 5.2%.
Check each engine separately.Gemini named Paul, Weiss in 72.2% of answers against 30.6% on Perplexity. Gemini named Gibson Dunn in 68.1% of answers against 29.2% on Perplexity.
Do not ignore video and community sites.Community and social sites supplied 2.2% of Google AI Overview citations against 0.7% in the four chat engines. reddit.com was cited in 8.6% of overviews.
Watch names outside the tracked list.Holland & Knight LLP (31 answers), Pillsbury Winthrop Shaw Pittman LLP (21 answers), Crowell & Moring LLP (20 answers), Miller & Chevalier Chartered (18 answers), Mayer Brown LLP (18 answers) were named often but were not tracked.
Re-run the same questions every month.Compare counts and intervals, not ranks. The 24 questions are in the appendix.

What AI answers

Which elite law firms appear in these AI answers?

Skadden: 194/288 returned four-engine answers (67.4%; 95% interval 61.7–72.5%). The two leading intervals overlap; no sole leader is established.

Which tracked name is named first most often?

Kirkland & Ellis was the first firm named in 60 of 288 answers, with an average first position of 3.4.

How often do Google AI Overviews appear for these questions?

An overview appeared on 35 of 41 searches (85.4%, CI 71.6–93.1%). Within those 35 overviews, Latham & Watkins and Kirkland & Ellis were named most often, in 22 each (62.9%).

Which sources do the engines cite?

Across 2,539 four-engine citations, chambers.com was cited most (250 citations, in 152 of 288 grounded answers), followed by skadden.com (116 citations).

Do the four engines agree?

Only in part. Claude named White & Case in 31 of 72 answers, against 10 to 14 of 72 on the other engines. Claude named Davis Polk in 38 of 72 answers, against 12 to 25 of 72 on the other engines.

How this study was measured

24 questions × 3 runs each × 4 AI engines = 288 answers + 41 Google searches · 35 AI Overviews

24 questions asked three times on each of ChatGPT, Claude, Gemini and Perplexity, measured November 6 to 7, 2026. United States, English; Google retrieval uses desktop results. Models: gpt-5-mini, claude-sonnet-5-5, gemini-3.6-flash only, sonar-pro. Google AI Overviews come from DataForSEO, not inferred chat answers. Appearance counts returned text, including ungrounded answers; citation rates use grounded answers. Longer overlapping names suppress shorter ones; First mention is the earliest eligible name order. Own-domain rates include declared domains and subdomains; shared parent scopes may count for multiple names and cannot be summed as unique citations.

EngineModel IDs calledAskedReturnedGrounded
ChatGPTgpt-5-mini727272
Claudeclaude-sonnet-5-5727272
Geminigemini-3.6-flash727272
Perplexitysonar-pro727272
Google AI OverviewsDataForSEO Google SERP (live, advanced)4135 shown35

Own-domain citations count a domain plus all its subdomains, with the same rule in every table.

Definitions

  • Appearance rate: answers naming the tracked name ÷ answers returned, with Wilson 95% intervals.
  • First mention: average order in which the tracked name first appears (1 = first).
  • Own-domain citation: grounded answers citing the tracked name's domains ÷ grounded answers.
  • Citation share: citations to the tracked name's domains ÷ all citations.

Limits

  • Only 43 tracked firms are ranked; results are not an exhaustive market ranking.
  • Only the tracked firms were scored. Untracked names that appeared often were not scored, including Holland & Knight LLP (31 answers), Pillsbury Winthrop Shaw Pittman LLP (21 answers), Crowell & Moring LLP (20 answers), Miller & Chevalier Chartered (18 answers), Mayer Brown LLP (18 answers).
  • 329 of 360 planned results were returned: 31 of 72 AI Overview lookups were excluded after three attempts because Google search retrieval failed or returned incomplete results. They are not counted as no-overview results.
  • 41 successful Google searches: 35 overviews shown; 6 without an overview. Failures are excluded, not scored as zero.
  • All returned chat answers had search sources.
  • No Core question names a tracked name.
  • Source types use Company / brand sites only for verified official sites; other unresolved sites are Other / unclassified.
  • Wilson 95% intervals are descriptive; overlapping leading intervals do not establish a sole leader. Measurements do not endorse medical, legal, financial or product claims.
  • Hogan Lovells and Cadwalader merged as Hogan Lovells Cadwalader on July 1, 2026 (hlc.com). A&O Shearman counts its former names Allen & Overy and Shearman & Sterling. Akin Gump rebranded as Akin in 2023 (akin.com belongs to an unrelated company, so it is not counted as Akin's site); McDermott Will & Emery and Schulte Roth & Zabel combined in 2025 as McDermott Will & Schulte (former names count). The index counts how often names appear and makes no legal claim.
  • Google Shopping and unresolved google.com/goto links are excluded from cited sources; original URLs remain in the evidence.
  • Appearance rates use all returned four-engine answers; own-site citation rates use grounded answers, so the two are separate measures.
  • Answers were collected through each engine's API using the model IDs listed in the methodology. The consumer ChatGPT, Claude, Gemini and Perplexity apps can answer differently.

Appendix: The 24 questions

Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.

#QuestionGroupSource
01What are the top law firms in the US?OverallCore question
02Which law firms are best for large M&A transactions?M&ACore question
03Which law firms are best for white-collar criminal defense?White-collar defenseCore question
04Which firms are leading for SEC enforcement defense?SEC enforcementCore question
05Which law firms are best for antitrust merger review?AntitrustCore question
06Which firms handle CFIUS reviews?CFIUS and national securityCore question
07Which law firms are best for trusts and estates for ultra-high-net-worth families?Trusts and estatesCore question
08Which law firms are best for tax planning for large corporations?TaxCore question
09Which law firms are best for high-stakes commercial litigation?Commercial litigationCore question
10Which law firms are best for FCPA investigations?FCPA and internal investigationsCore question
11Which law firms are best for private equity fund formation?Private equityCore question
12Which law firms are best for restructuring and bankruptcy?Restructuring and bankruptcyCore question
13Which law firms advise on the largest public company mergers?M&AAdded question
14Which law firms represent boards in hostile takeover defense?M&AAdded question
15Which law firms represent executives in federal criminal investigations?White-collar defenseAdded question
16Which law firms have former SEC officials in their enforcement practice?SEC enforcementAdded question
17Which law firms represent companies in DOJ antitrust investigations?AntitrustAdded question
18Which law firms advise foreign investors on US national security reviews?CFIUS and national securityAdded question
19Which law firms advise family offices on estate planning?Trusts and estatesAdded question
20Which law firms represent companies in IRS tax disputes?TaxAdded question
21Which law firms are known for bet-the-company trials?Commercial litigationAdded question
22Which law firms conduct internal investigations for corporate boards?FCPA and internal investigationsAdded question
23Which law firms advise private equity firms on buyouts?Private equityAdded question
24Which law firms represent debtors in Chapter 11 cases?Restructuring and bankruptcyAdded question

About 5W

5W is an independent PR, creative and GEO agency founded in 2003, and we get you in the chatbox. All of our work is done in house, including media relations, site building and content. Learn more about our GEO practice or write to info@5wpr.com.

Full report

Read the PDF

Download PDF

Get in touch

Let's build your next chapter.

Tell us what you're working on. A senior strategist will respond within one business day.

Email
info@5wpr.com
Phone
212.999.5585
Offices
Miami · HQ100 SE 2nd Street, Floor 38
Miami, FL 33131
Tampa110 South 12th Street
Tampa, FL 33602
New York469 7th Avenue, Floor 8
New York, NY 10018