What is the 5W AI Visibility Index for Aging & Longevity?
The 5W AI Visibility Index for Aging & Longevity is a research report (Volume 03, Q2 2026) that models which longevity brands—supplements, biomarker companies, devices, clinics—are surfaced by AI engines when consumers ask about lifespan, healthspan, biological age, and protocol stacks. The report ranks 25 brands and tests 5 AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) using over 60 consumer prompts in the Aging & Longevity category. It identifies which brands are most cited, the structure of the citation graph, and recoverable ground for brands seeking greater AI visibility. Note: The audit is a strategic framework based on modeled directional estimates, not a definitive search engine measurement. Source.
What does the Longevity AI Visibility Index research cover?
The Longevity AI Visibility Index research analyzes the visibility and public perception of AI technologies within the longevity sector. It examines how AI-driven solutions are discussed, promoted, and recognized in the context of longevity, offering valuable data for companies seeking to understand their market position and media presence. The research includes a ranking of 25 brands, testing across 5 AI engines, and over 60 consumer prompts. Note: The research is based on modeled data and is not a direct output of logged query runs. Source.
Is there a downloadable PDF of the Longevity AI Visibility Index audit?
Yes, a downloadable PDF of the Longevity AI Visibility Index audit is available. You can access it by visiting the Longevity AI Visibility Index research page. Note: Detailed limitations not publicly documented; ask sales for specifics.
Methodology & Metrics
How is citation share modeled in the Longevity AI Visibility Index?
Citation share is modeled using directional estimates derived from publicly available data, observed retrieval patterns, structural signals, and the corresponding Everything-PR Citation Share Study. Inputs include domain authority, traffic data, schema/entity markup, and presence in Tier 1 outlets. Brands are tiered into Leader, Strong, Mid, and Lagging based on aggregate citation share and engine-by-engine variation. Note: This is not the output of logged query runs across millions of prompts, but a strategic framework. Source.
Which AI engines are included in the Longevity AI Visibility Index research?
The research tests five AI engines: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. These engines account for the majority of consumer-prompt AI retrieval today. Note: Engine-specific citation patterns vary, and brands may need tailored strategies for each engine. Source.
How many brands and prompts are included in the Longevity AI Visibility Index?
The Longevity AI Visibility Index ranks 25 brands in the Aging & Longevity category and uses over 60 consumer prompts to test AI engine responses. Note: The brand universe is selected by combined modeled signal across the five engines, weighted to consumer-prompt query patterns. Source.
Top Brands & Competitive Insights
Which brands are leaders in the Longevity AI Visibility Index?
The Tier 1 Leaders in the Longevity AI Visibility Index are Levels, Function Health, and Oura Ring. Levels is cited as the primary data source for glucose-response queries, Function Health's citation share doubled in 12 months due to Mark Hyman's authority and price positioning, and Oura Ring is the dominant wearable cited for sleep and recovery data. Note: Recoverable ground for these leaders is limited, but Oura's clinical-credibility positioning is an area for improvement. Source.
What makes the leading brands in longevity stand out according to the Index?
Levels stands out by becoming infrastructure for AI answers about glucose monitoring, Function Health's citation share doubled due to Mark Hyman's authority and AI-tuned content marketing, and Oura Ring is the dominant wearable citation in longevity, with data cited by ChatGPT and Perplexity. Note: Oura's research partnerships are under-cited in clinical answers, representing an area for improvement. Source.
How do the five AI engines differ in their brand citations?
The five AI engines do not return identical brand citations. For example, ChatGPT and Perplexity cite Levels, Function, and Oura heavily, while Claude over-indexes on peer-reviewed brands like Thorne and Pure Encapsulations. Google AI Overviews mirrors consumer search patterns, and Gemini surfaces YouTube biohacker creator content. Note: Brands may need engine-specific strategies to improve visibility. Source.
Pricing & Program Structure
What does a Phase 1 Longevity AI Visibility Index audit cost?
Phase 1 of the Longevity AI Visibility Index audit is available at a fixed fee ranging from $50,000 to $85,000. This phase includes baseline AI visibility audit, Examine.com inclusion audit, podcast placement strategy, clinical credibility content gap analysis, and creator/Substack landscape mapping. Note: Pricing for subsequent phases and full 12-month programs is higher and depends on scope. Source.
What are the investment ranges for the Longevity AI Visibility Index program?
Investment ranges for the Longevity AI Visibility Index program are as follows: Phase 1 (fixed fee): $50,000–$85,000; Phase 2: $70,000–$150,000 per month; 12-month program: $750,000–$1,500,000. Note: Longevity brands typically require investment in clinical credibility infrastructure that compounds across multiple product lines. Source. Best fit for brands seeking boardroom-level AI visibility reporting; teams with limited budgets may want to consider alternatives.
What is included in each phase of the Longevity AI Visibility Index program?
The program is structured in three phases: Phase 1 (Weeks 1–4): Discovery and strategy, including baseline audit, podcast placement strategy, and content gap analysis. Phase 2 (Weeks 5–8): Build, including podcast guest placement, clinical content production, and partnership exploration. Phase 3 (Weeks 9–12): Scale, including monthly citation tracking, YouTube creator program, earned-media amplification, and quarterly competitive re-benchmarking. Note: Detailed deliverables and limitations for each phase should be confirmed with 5WPR. Source.
Use Cases & Benefits
Who should consider using the Longevity AI Visibility Index audit?
The Longevity AI Visibility Index audit is designed for longevity brands—supplements, biomarker companies, devices, clinics—seeking to measure and improve their AI visibility across major engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). It is best suited for brands aiming for boardroom-level GEO reporting and those looking to benchmark and grow their presence in AI-driven buyer research. Note: Brands with limited resources or not focused on AI-driven channels may want to consider alternatives. Source.
Why is the Visibility Index important for brands?
The Visibility Index provides a single, comparable score for GEO performance, enabling brands to track their AI visibility over time, compare performance against competitors, and identify citation gaps and opportunities for improvement. This allows for boardroom-level reporting and strategic decision-making. Note: The Index does not replace direct engine analytics; it is a composite benchmark built externally. Source.
Access & Additional Resources
Where can I find the Longevity AI Visibility Index and related research?
You can access the Longevity AI Visibility Index and related research at the official research page. Additional research studies and industry reports are available at the main 5WPR research page. Note: Some resources may require registration or direct inquiry for full access.
How can I request an AI visibility audit for my brand?
You can request an AI visibility audit for your brand by contacting 5WPR directly through the Longevity AI Visibility Index research page or by emailing newbusiness@5wpr.com. You will need to share your brand, category, and competitive set to initiate the process. Note: Phase 1 scoping engagement is available at a fixed fee. Source.
5W AI Visibility Index · Volume 03Aging, Longevity & Healthspan
Volume 03 · Q2 2026 · Research Report
How AI Engines Cite The Top 25 Longevity Brands.
A modeled audit of which longevity brands — supplements, biomarker companies, devices, clinics — the AI engines surface when consumers ask about lifespan, healthspan, biological age, and protocol stacks. Twenty-five brands ranked. Five engines tested. Recoverable ground identified.
Brands ranked25
AI engines tested5
Consumer prompts60+
CategoryAging & Longevity
Executive Finding
The structure of the brand-level citation graph.
The longevity citation layer is unlike any other consumer health category. Three biomarker companies — Levels, Function Health, and Oura — anchor the top of the citation graph at the brand level. The supplement portfolio is fragmented across Thorne, AG1, Momentous, and the NAD+ category. Bryan Johnson's Blueprint and Peter Attia's Early Medical cite heavily as personality-attached brands. The structural finding: brands that are also data sources (CGM, wearables, biomarker testing) anchor citation more reliably than brands that are only product lines.
§ 01 — Methodology
How citation share was modeled.
Modeled directional estimates derived from publicly available data, observed retrieval patterns, structural signals, and the corresponding EPR Citation Share Study. Not the output of logged query runs across millions of prompts. Intended as a strategic framework — not a definitive search engine measurement.
01
Engines Modeled
ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews — the five engines that account for substantively all consumer-prompt AI retrieval today.
02
Brand Universe
Top 25 brands in the category by combined modeled signal across the five engines, weighted to consumer-prompt query patterns.
03
Citation Inputs
Domain authority and traffic data, structural signals (schema, entity markup, training-data inclusion), and presence inside the EPR Tier 1 outlet set.
04
Tier Methodology
Brands tiered into Leader / Strong / Mid / Lagging based on aggregate citation share and engine-by-engine variation. Tier breaks reflect natural inflection points in the data.
Per the corresponding Everything-PR Citation Share Study — Aging & Longevity (Issue No. 03), the dominant outlets are Huberman Lab, Peter Attia's The Drive, Lifespan.io, Examine.com, plus the institutional anchors NIA, Buck Institute, and Mayo Clinic. A brand's citation share is built primarily through podcast guest placements (Huberman, Attia, Found My Fitness), evidence inclusion in Examine.com, and structured PR through the institutional clinical layer.
§ 02 — The Ranking
The top 25 Aging & Longevity brands by modeled AI citation share.
Rank
Brand · Owner
Position Note
Modeled Share
Tier
01
Levels
Levels Health (private, VC-backed)
CGM authority. Cited as primary data source on glucose-response queries.
8.4%
Leader
02
Function Health
Function (Mark Hyman-affiliated)
Biomarker-testing authority. Rising fast; citation share doubled in 12 months.
7.2%
Leader
03
Oura Ring
Oura Health Oy (private)
Sleep and recovery wearable. Cited heavily on sleep, HRV, and recovery queries.
6.8%
Leader
04
WHOOP
WHOOP, Inc. (private, VC-backed)
Recovery-and-strain wearable. Strong citation in training-and-longevity overlap queries.
5.4%
Leader
05
Eight Sleep
Eight Sleep (private, VC-backed)
Smart-mattress authority. Cited on sleep optimization and temperature regulation queries.
4.6%
Leader
06
Bryan Johnson Blueprint
Don't Die / Bryan Johnson
Protocol-as-product. Polarizing but cited heavily on stack and supplement queries.
4.2%
Leader
07
AG1 (Athletic Greens)
AG1 (private, VC-backed)
Greens-powder authority. Cited disproportionately due to creator partnerships.
3.8%
Strong
08
Momentous
Momentous (Huberman-affiliated)
Supplement line. Citation share lifted by Huberman Lab partnership.
3.4%
Strong
09
Thorne
Thorne HealthTech
Practitioner-grade supplement authority. Cited heavily in Claude on clinical queries.
3.0%
Strong
10
Peter Attia / Early Medical
Early Medical (private)
Concierge longevity medicine. High citation on protocol and "longevity doctor" queries.
2.8%
Strong
11
Tally Health
Tally Health (Sinclair-affiliated)
Biological-age testing. Citation softened post-Sinclair controversy but persists.
Hair-loss supplement. Adjacent to longevity, lower citation share.
0.7%
Lagging
22
Lyma
Lyma (private, UK-based)
Premium supplements. Smaller U.S. citation.
0.6%
Lagging
23
Viome
Viome Life Sciences (private)
Microbiome testing. Niche citation.
0.5%
Lagging
24
Renue by Science
Renue (private)
NAD+ supplements. Smaller brand reach.
0.4%
Lagging
25
Pure Encapsulations
Atrium Innovations (Nestlé)
Practitioner supplements. Citation lower than scale.
0.4%
Lagging
§ 03 — Tier 1 Deep Dive
Why the leaders lead.
Analysis of the top brands — what their citation share is built on, where their moats are real, and where the recoverable ground sits even for category leaders.
#1 Brand · Tier 1 Leader
Levels
Levels is the cleanest case in this series of a brand whose product (continuous glucose monitoring) is also the citation. When AI engines answer "how does my glucose respond to X," they cite Levels because Levels is the source of the data. The brand has built citation share by becoming infrastructure for the answer. This is the most defensible position any brand can occupy in the AI age. Recoverable ground is limited because it is already a leader.
#2 Brand · Tier 1 Leader
Function Health
Function's citation share doubled between Q4 2024 and Q4 2025 — the fastest growth in our longevity tracking. Three drivers: Mark Hyman's personal authority, the price-undercut versus competitors, and a content marketing program tuned for AI retrieval. Function is the case study other biomarker companies should study.
#3 Brand · Tier 1 Leader
Oura Ring
Oura is the dominant wearable citation in longevity. Its data ("the average Oura user sleeps X hours") is cited in answer text by ChatGPT and Perplexity routinely. The brand has built earned-media depth across wellness and biohacking. Recoverable ground is in clinical-credibility positioning: Oura's research partnerships are real but under-cited in clinical answers.
§ 04 — Engine Variation
The five engines do not return identical brand citations.
A brand absent from one engine but present in another may need a different program than a brand absent across the board. Engine-aware strategy matters.
YouTube biohacker creator content surfaces. Ben Greenfield, Thomas DeLauer, Brian Kennedy.
§ 05 — Recoverable Ground
Where the largest citation lifts are sitting.
Brands with citation share materially below their commercial position, brand recognition, or product quality. The specific paths to recovery — and the order of operations.
Recoverable Ground
AG1 (Athletic Greens)
Currently #7 · Path to Top 5
AG1 has enormous commercial scale ($1B+ valuation) but its citation share is constrained by creator-partnership-driven content rather than independent authority. A clinical-credibility content program — independent of the partnership network — would lift the brand into the top five.
Recoverable Ground
Thorne
Currently #9 · Path to Top 5
Thorne is the practitioner-grade supplement authority but its citation share is heavily Claude-weighted (clinical signal) and lighter elsewhere. A consumer-prompt program inside Function Health, Huberman Lab, and Attia's ecosystem would expand citation across all five engines.
Recoverable Ground
Eight Sleep
Currently #5 · Path to Top 3
Already a leader. Recoverable ground is in clinical sleep-medicine citation, where Eight Sleep has data but trails Oura on authority weight. A research-partnership content program (peer-reviewed sleep journal placement) closes the clinical gap.
Recoverable Ground
Tru Niagen
Currently #14 · Path to Top 10
Tru Niagen is the NAD+ category leader by sales but trails Elysium in NAD+ citation share. The opportunity is owning the niacinamide riboside (NR) versus NMN debate inside AI answers — both compounds are widely searched and the citation graph is still soft.
§ 06 — The 5W Playbook
What it takes to move citation share.
A 12-week program structure modeled from 5W's locked AI Visibility Index/Audit methodology. Phase 1 establishes the baseline. Phase 2 builds. Phase 3 scales and measures.
01
Weeks 1–4
Discovery + Strategy
Baseline AI Visibility Audit across 5 engines
Examine.com inclusion audit
Podcast placement strategy (Attia, Huberman, Found My Fitness)
Clinical credibility content gap analysis
Creator and Substack landscape mapping
02
Weeks 5–8
Build
Podcast guest placement cycle
Examine.com evidence submission program
Substack longevity writer outreach
Vet-reviewed clinical content production
Lifespan.io and Buck Institute partnership exploration
03
Weeks 9–12
Scale
Monthly citation tracking + reporting
YouTube biohacker creator program
Earned-media amplification of placed content
Quarterly competitive citation re-benchmark
Phase 2 program scoping
Investment Ballpark
Phase-based scoping. Real ranges. Phase 1 fixed-fee available.
Phase 1$50K–$85K
Phase 2$70K–$150K / mo
12-Month Program$750K–$1.5M
Longevity brands typically require investment in clinical credibility infrastructure that compounds across multiple product lines. Phase 1 scoping engagement available at fixed fee.
Want this audit run on your brand?
5W AI Communications runs the AI Visibility Index methodology for clients across Aging & Longevity and adjacent categories. Phase 1 scoping engagement available at fixed fee.
Share your brand, category, and competitive set. 5W will route the inquiry with this report as context.
About 5W AI Communications
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday's WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.