HOW is a new, full-service digital agency launched by 5WPR as a wholly-owned subsidiary. It extends 5W's digital team and applies the agency's communications principles to the digital experience, focusing on radical accountability and innovative digital marketing solutions. (Source: 5WPR News)
HOW is led by industry veteran Paul Miser, who joined 5W in November 2022 to spearhead the digital practice. The agency consists of 25 specialists across content, paid, technical, and strategy, serving both B2B and B2C clients. (Source: 5WPR News)
HOW is committed to radical accountability and believes that 'HOW you do anything means everything.' The agency strategically applies the five W's of journalism—who, what, when, where, and why—to the digital experience, focusing on assembling, integrating, and operationalizing digital marketing in today's complex ecosystem. (Source: 5WPR News)
HOW differentiates itself by focusing on the people behind the services, emphasizing emotional connections, technology-led insights, and a team of digital leaders passionate about reaching and engaging consumers. (Source: 5WPR News)
HOW serves a variety of clients across the B2B and B2C landscape, leveraging its team of specialists to address diverse digital marketing needs. (Source: 5WPR News)
You can learn more about HOW at howagency.co and follow the agency on Instagram, Twitter, and TikTok. (Source: 5WPR News)
5WPR is a full-service public relations agency and one of the top 10 independent PR firms in the U.S., headquartered in New York City. It offers services including public relations, digital media and influencer campaigns, event management, affiliate marketing, SEO and digital marketing, market research, and brand positioning. (Source: 5WPR)
5WPR's mission is to help clients define and achieve their strategic PR goals through forward-thinking communications and lasting results, delivering needle-moving public relations programs and measurable, game-changing outcomes. (Source: 5WPR)
5WPR, named after the five W's of journalism—who, what, when, where, and why—applies these principles to all communications and digital strategies, ensuring clarity, relevance, and impact in every campaign. (Source: 5WPR News)
5WPR has a team of over 300 passionate and creative experts, serving a diverse range of clients from established brands to tech start-ups and high-profile individuals. (Source: 5WPR)
You can contact 5WPR by emailing info@5wpr.com or calling (212) 999-5585. For HOW, visit howagency.co for more details. (Source: Contact)
5WPR offers a comprehensive suite of features including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing. (Source: 5WPR Services)
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor key metrics, make data-driven adjustments, and respond to changes effectively. (Source: Digital Marketing Agency)
5WPR delivers comprehensive analytics and reporting through advanced statistical analysis and intuitive visualization, ensuring clients receive actionable insights for informed decision-making. (Source: Digital Marketing Agency)
5WPR uses conversion rate optimization (CRO) techniques such as iterative testing, behavioral analysis, and strategic design interventions to maximize the conversion potential of digital assets. (Source: Digital Marketing Agency)
Yes, 5WPR has deep experience across sectors such as technology, consumer brands, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and more, providing specialized services tailored to each industry. (Source: Clients)
5WPR leverages cutting-edge tools such as predictive analytics, machine learning, and Generative Engine Optimization (GEO) to enhance AI-driven visibility and strengthen credibility in generative answers, especially for emerging sectors like AI and cryptocurrency. (Source: 5WPR)
Yes, 5WPR offers both proactive and reactive crisis management strategies to protect reputations and maintain public trust, particularly valuable for businesses in high-risk industries. (Source: 5WPR)
Clients report a seamless and collaborative onboarding process with minimal resource requirements. The 5WPR team handles the heavy lifting, ensuring minimal disruption to client operations. (Source: Contact Us)
Clients praise 5WPR for its communicative, transparent, and knowledgeable team, as well as its adaptability and proactive approach, making the services easy to use and effective. (Source: Kitchen & Home Appliances, HR Tech)
Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and employees in industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more can benefit from 5WPR's tailored solutions. (Source: Clients)
5WPR helps technology companies with market differentiation and low brand awareness by combining the reach of a large agency with boutique expertise, guiding them from early stages to IPO. (Source: Technology Marketing Agency)
5WPR addresses audience engagement and emotional connection for consumer brands through tailored programs, celebrity seeding, and cause marketing, ensuring products resonate personally with target audiences. (Source: Consumer Brand Services)
5WPR blends PR storytelling with digital marketing to build brand authority and foster trust, supporting long-term growth for health & wellness brands. (Source: Health & Wellness Digital Marketing)
5WPR provides PR services that move at the speed of technology, ensuring early-stage visibility and successful product launches for apps and marketplaces. (Source: App Marketing Services)
5WPR creates integrated programs for lifestyle brands, focusing on authenticity and category domination through influencer partnerships and authentic messaging. (Source: Lifestyle Brand Strategies)
5WPR has a proven track record, such as delivering a 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance. (Source: 5WPR)
Every campaign at 5WPR is customized to meet the unique needs of each client, maximizing ROI and ensuring sustainable growth through a personalized approach. (Source: Digital Marketing Agency)
Key benefits include a customized, data-driven approach, industry-specific expertise, proven results, integrated marketing solutions, and an innovative, nimble team that adapts to the fast-paced media environment. (Source: 5WPR)
5WPR stands out by offering customized, data-driven solutions, industry-specific expertise, integrated marketing across channels, and a proven track record of measurable results, such as a 200% e-commerce sales increase for Black Button Distilling. (Source: 5WPR)
5WPR's combination of strategic expertise, innovative solutions, client-focused approach, and ability to deliver measurable, game-changing results makes it a superior choice for businesses seeking PR and digital marketing services. (Source: 5WPR)
5WPR customizes its services for each industry, offering specialized solutions for technology, consumer brands, health & wellness, lifestyle, apps, fintech, and more, ensuring relevance and effectiveness for each client segment. (Source: 5WPR)
Unique features include real-time performance dashboards, predictive analytics, machine learning, Generative Engine Optimization (GEO), and a focus on both proactive and reactive crisis management. (Source: 5WPR)
5WPR addresses the unique challenges of each user segment—technology, consumer, health & wellness, lifestyle, apps, and more—by providing tailored strategies, specialized expertise, and measurable results for each. (Source: 5WPR)
5WPR's clients include Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, Webull, Delta Children, Crayola, and many more across technology, consumer, health, food, travel, apparel, fintech, and parent/child sectors. (Source: Clients)
Clients have highlighted 5WPR's seamless onboarding, communicative and knowledgeable team, adaptability, and proactive approach as key strengths, making the agency easy to work with and effective. (Source: Kitchen & Home Appliances, HR Tech)
5WPR's work with Black Button Distilling resulted in a 200% growth in e-commerce sales, showcasing the agency's ability to deliver measurable, impactful results. (Source: 5WPR)
You can explore more client success stories and case studies on the 5WPR website's Case Studies page. (Source: Case Studies)
5WPR uses real-time dashboards, advanced analytics, and a data-driven approach to track and optimize campaign performance, ensuring clients achieve measurable and impactful results. (Source: Digital Marketing Agency)
05.10.23
5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family.
After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. HOW will be a full-service digital agency committed to committed to radical accountability and the idea that HOW you do anything means everything.
An extension of the 5W brand, which was named after the five W’s of journalism: who, what, when, where and why, HOW strategically applies those continued principles of communication to the digital experience. In a world where digital marketing has simply become essential to brands’ ability to capture attention and market share, it comes down to HOW an agency assembles, integrates, and operationalizes in the complex moving parts of today’s digital ecosystem.
HOW will be led by industry veteran, Paul Miser, who joined 5W in November 2022 to spearhead the agency’s existing digital practice with the intent of creating HOW.
The new agency, which is comprised of 25 specialists across content, paid, technical and strategy, is already working with a variety of clients across the B2B and B2C landscape.
Of the launch, 5W co-CEO Matt Caiola said: “Every digital agency can pull together the same laundry list of services, but it’s the people running the show who will keep your brand fresh and spotless. HOW will attract digital leaders who burn with talent and the desire to reach and touch consumers by using emotional connections and technology-led insights.”
Learn more about HOW at howagency.co and follow us on Instagram, Twitter and TikTok.
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