Five Tips For a Killer Call To Action

Call To Action, or CTA, is a key part of your marketing strategy - it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post. The most basic CTAs would involve encouraging the customer to buy your product or service. Other types of CTA involve asking your reader to share your content, make a donation, subscribe to your emails, and so forth. Creating content without an effective CTA is a lost opportunity to encourage your audience to be a supporter, follower or buyer of your brand. A CTA is what turns marketing into active engagement and hopefully, profits. Here are some tips to create a call to action to get the best results:

Strategic placement

Place your Call To Action in a strategic position on your sell sheet. It should be in a highly visible, easily accessible area - typically alongside the company’s information with physical details of the product or service. It might also be in a separate text box or lined up at the bottom of the post/page, preferably in big letters.

Short, Simple and Actionable

CTAs should be long or complicated. The audience shouldn’t have to think about what it means or what the next step they need to take. It should be as simple as possible so your customer doesn’t have to waste time and mental energy figuring out what they need to do. In addition to being short and simple, a CTA should be easily actionable. They should be able to do what they need to do without any hassle. If the CTA is to go to their website and order the product now then there should be a link leading to the website and getting through the buying and payment process shouldn’t be a source of stress.

Overselling is overkill

Basically, don’t try too hard. Being or appearing too aggressive can scare people off. It’s usually quite apparent that you’re trying to sell them your product or service. Instead of pushing the sell too hard, try to focus on your product or service and explain why it would benefit them. You can do this by having a stellar product description, including specific details and reviews, as well as connecting your audience to ways to get more information about the product.

Customize your CTA based on devices

While creating your CTA is important, if your CTA isn’t customized to the device being used by the audience then it may reduce its effectivity. Laptops and mobile devices tend to have different user behaviour and search intent and therefore, it is prudent to tailor your CTA. People using their phones to search for instant gratification, so including messages like ‘Call now to get started’ can help you target your audience to take immediate action.

Provoke Emotion and Enthusiasm

Elicit a strong response from your audience by getting them excited. For instance, a message like ‘Buy now and get 25% off!’ or ‘Plan your dream vacation today!’ can do wonders in getting your audience enthusiastic, and therefore increasing engagement and sales.

Written by

Lauren McGuire

Lauren McGuire is a seasoned digital marketing and operations leader with over a decade of experience driving growth, innovation, and integration across diverse industries. She's had great success leading national digital operations spanning Paid Media, Influencer, and Social channels to deliver scalable, high-impact solutions. Known for her ability to design and implement systems that streamline workflows, foster cross-functional collaboration, and enhance performance, Lauren has played a pivotal role in shaping digital strategy for major brands in corporate, consumer, travel, healthcare, and lifestyle sectors. She is a trusted partner to senior leadership, guiding new business development, integrating emerging technologies like AI, and ensuring readiness for rapid market shifts. Lauren's career includes leadership roles in the agency world where she consistently delivered measurable results in media performance, team development, and revenue growth. With expertise in digital strategy, operational excellence, and advanced marketing techniques, she thrives on turning complex challenges into clear, actionable plans that drive sustainable success. She holds a Bachelor of Arts in Communication with a specialization in Public Relations/Advertising from Loyola University Maryland, along with a Business Administration minor from the AACSB-accredited Sellinger School of Business.

View all articles by Lauren McGuire →

Reputation Recovery Examples: Successful Turnarounds

November 1, 2025

catering for a lifestyle event with elegant food displays

Social Media Agency

Digital Marketing Strategies for Lifestyle Events: A Guide for Success

May 28, 2025

a woman in a black dress smiling and holding a glass of champagne

Public Relations

Navigating Alcohol Advertising Regulations While Creating Impactful Campaigns

December 6, 2024

Get in touch

Let's build your next chapter.

Tell us what you're working on. A senior strategist will respond within one business day.

Email: info@5wpr.com
Phone: 212.999.5585
Offices: New York · HQ469 7th Avenue, Floor 8
New York, NY 10018
Miami100 SE 2nd Street, Floor 38
Miami, FL 33131
Tampa110 South 12th Street
Tampa, FL 33602