Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. The cannabis industry is no different.

In recent years, the cannabis industry has seen a pointed increase in demand. With many of the states in the U.S. legalizing the medicinal and recreational use of marijuana, the cannabis industry is an emerging market. And similar to any other industry, the cannabis industry can benefit from marketing.

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as  in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse.

A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions.
Social media platforms

Holidays and days celebrating pets are great ways to reach pet-loving communities.

Pets are becoming extremely popular among millennials.

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced.

A lot of people are making a shift towards sustainable food choices.

Most of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.

Businesses that are looking to connect with their target audience in an authentic and genuine way can work with influencers on promotional campaigns to help make those connections easier. However, when developing an influencer campaign, it’s important that businesses also create their campaign brief with certain essential elements.

When most people hear about PR and advertising, they assume it’s roughly the same thing.

The reality, in fact, is that there’s a big difference between them.

Companies in the B2B industry can bring new life to their content with the help of digital storytelling.

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.