Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves.

When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. There’s a need to think about what people will remember after reading or watching the interview. This will help with the development of a list of talking points, and will ensure that the company stays on message throughout the interview.

Inbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging.

The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively. Inbound marketing automates the process of marketing and as a result, conversions happen quicker.

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause.

Media kits are an excellent way to introduce the brand to people  who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

Public relations, as an industry itself, falls under the umbrella of marketing. PR is used to connect a business to a target audience, by communicating with that audience through media outlets, speaker opportunities, and influencer marketing.

It’s up to public relations professionals to spread the key messages from a business for their products and services, as a way to drive traffic to the business website, increase awareness or social media presence, or even change the behavior of the target audience.

AI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. However, AI still has a long way to go before it’s fully able to replicate the thought patterns of humans.

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 billion this year. It’s estimated that about a third of all US citizens regularly listen to podcasts, so this is money well spent.

Some of the top ad spenders on podcasts include Amazon, Comcast, Capital One, and State Farm, who are all looking to insert 30 to 60-second clips in various types of podcasts.

Recently, the popular social media platform Twitter announced a brand new feature that allows the paying Twitter Blue subscribers on iOS devices to officially link their non-fungible tokens (NFTs) to their profile pictures.

Once NFT owners link their tokens to their accounts, they can choose to display their NFT on their profile picture on the platform. Additionally, the platform will display the profile picture with a hexagonal border instead of the usual circle shape, and other users will also be able to click on the profile photo to get more information on the NFT.

When most people think about brand-building campaigns, viral videos, and PR stunts, they tend to think about the examples from businesses in the B2C industry. This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable.

On the other hand, in the B2B industry, the purchasing decisions of the consumers tend to be largely influenced by longevity and return on investment (ROI), instead of on trends and statements. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. That’s why companies in the B2B industry should be investing in establishing a unique brand image. For many, the professional image they’ve had for years seems to be coming to an end.