There are a number of different strategies that are constantly being developed and used to improve marketing efforts in the way that companies can reach and engage with their target audiences. However, when it comes to platforms where companies can market themselves and generate a high growth potential, Instagram has been the best choice for a while now. With over 700 million monthly active users, companies can market themselves to a wide range of people on the platform.
Companies can generate more organic website visitors by using Instagram with the right strategies. Due to the time-sensitive nature of the content that the companies share on the platform, especially through the Stories feature, they’re able to generate a feeling of urgency with the viewers. Utilizing the strategy on Instagram stories is even more effective because companies can include clickable links in their content, which is a great way for companies to utilize an effective call to action (CTA). Companies can offer their audience a solution for which they’re going to need to go back to the link in the company’s bio, or simply open up the link on the story, and direct those people to the landing page where they can begin their buying journey.
One of the biggest worries that many consumers tend to have these days is whether they are making the right choice when making a purchasing decision. Most people want to be certain of their decisions before they start investing any sum of money, and it’s up to the companies themselves to gain the trust of the target audience, while also demonstrating the value that the company can give to its customers. One of the best ways for companies to achieve both of these goals is by displaying feedback from customers in the content that they share on Instagram. After all, any positive reviews or even words of encouragement and affirmation from past customers can go a long way in encouraging other people to convert, which can help the company generate more leads and conversions. With the help of this strategy, over a long period of time, companies can also expand their customer base and increase their credibility. This is an easy and effective way for companies to capitalize on user-generated content while building more trust and credibility with the target audience.
Due to the nature of the Instagram algorithm, potential customers can come across businesses at any point in their buying journey. From people that are currently researching all of the options that they have available before making a decision, to people that are ready to make a purchasing decision, and companies shouldn’t let any one of them can become this interested in the business and its solutions. The best way to avoid that from happening is by creating a marketing funnel for each stage of the buying journey. Then, the company can create and share content that’s tailored to each of those stages of the buying journey so that no matter where a potential customer is in that journey, they’ll find content that caters to their needs.
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