Technology PR and AI Communications Agency
5W Public Relations is a New York technology PR agency for B2B, SaaS, and consumer tech companies, from early-stage startups to publicly traded firms. We run earned media, executive thought leadership, and AI search (GEO) programs so buyers find our clients in the press and in AI answers. The team handles product launches, funding, M&A, crisis response, and executive positioning across SaaS, cybersecurity, AdTech, HR tech, and consumer technology.
Selected technology clients
How is technology product discovery changing?
B2B buyers and consumers increasingly use AI assistants to research technology categories before contacting a sales team.
Generative search platforms like ChatGPT, Claude, and Perplexity synthesize information from across the web to answer complex buyer questions. Buyers ask these engines to compare SaaS platforms, identify leading cybersecurity vendors, and explain specific product features.
Large Language Models (LLMs) calculate answer probability across their training data. Independent mentions from high-authority media domains raise the statistical likelihood that a technology brand is retrieved and cited in an AI response.
5W runs AI visibility audits to determine which sources influence these answers. We then build PR programs that place our clients in those specific publications and data sources.
What does a technology PR agency do?
A technology PR agency translates complex product capabilities into authoritative media coverage that influences buyers and search engines.
5W develops communications programs for bootstrapped startups, high-growth companies, and publicly traded enterprises. Our teams operate from offices in New York City, Miami, and Tampa. The Miami office specifically serves South Florida and Latin America cross-border markets.
We manage corporate milestones including series funding, mergers and acquisitions, initial public offerings, and product launches. Our teams secure placements in top-tier business press, technology trade publications, and vertical-specific media.
The agency represents multiple unicorn companies. We manage communications for Shield AI, a defense and aerospace startup creating AI pilots. We also represent Huntress, a post-Series-D managed security platform serving SMBs, alongside publicly traded companies like LiveRamp and Riskified.
What results do technology PR programs deliver?
Effective communications programs generate measurable share of voice and third-party validation.
5W builds enterprise technology campaigns that directly impact market perception. For Webull, an easy-to-use zero commission brokerage platform, 5W executed a campaign that increased the company's industry share of voice from zero to 10 percent.
The agency supports Zeta Global, an AI-powered marketing cloud founded by David A. Steinberg. We also lead communications for Ampersand, a technology and data company serving the television advertising industry. You can review our specific methodologies in our published technology case studies.
Client testimonials
“From strategy to implementation, forward thinking marketing skills, to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.”
David Steinberg, CEO, Zeta Global
“5WPR have been an exceptional business partner, everything from the continuity of our very creative and passionate account team, to their solid media relationships. All have dramatically helped us to build brand awareness and to be seen as a thought leader in our industry.”
Michael Rose, Senior Director, Five9
Which technology categories does 5W serve?
5W operates specialized teams with experience in distinct technology sectors and buyer audiences.
- B2B and SaaS PR: Communications for enterprise software providers, including HR platform hiBob, team performance platform Rising Team, and narrative intelligence platform Blackbird.AI.
- Cybersecurity PR: Rapid-response and threat intelligence media programs for cloud security provider Sysdig and digital vetting company Ultra Global. We integrate cybersecurity communications with executive thought leadership.
- Consumer Technology PR: Product launches and consumer campaigns for AI-based photo app Photoroom, travel company SkyScanner, and Samsung's IoT software solution SmartThings.
- Apps and Marketplaces: Growth communications for international ride-hailing service inDrive, which has surpassed 200 million downloads, and air passenger rights app AirHelp.
How do AI platforms influence technology reputation?
AI systems synthesize news coverage and public records to answer user questions about corporate reputation and security incidents.
Technology companies face unique reputational risks involving data breaches, executive departures, regulatory scrutiny, and product vulnerabilities. When buyers ask AI engines about these incidents, the engines retrieve information from the most authoritative news sources available.
5W provides crisis management and rapid-response communications to ensure accurate, balanced information reaches the press. By securing factual reporting in trusted media outlets, we help shape the source material that AI platforms use to generate answers about a brand.
B2B Technology Marketing Services
Business-to-business technology marketing requires specialized content that addresses complex sales cycles, technical buyers, and multi-stakeholder procurement processes.
5W designs B2B technology marketing campaigns that drive targeted traffic, support lead generation, and build brand authority. Our programs connect technical product capabilities with the business outcomes enterprise buyers require. We focus on measurable demand generation across digital channels, ensuring marketing investments translate into pipeline growth.
Content Strategy and Thought Leadership
Content marketing establishes B2B technology brands as credible authorities within their specific categories. 5W develops content strategies that engage target audiences at every stage of the buyer journey. We produce technical whitepapers, executive thought leadership articles, and personalized account-based marketing campaigns.
Account-based marketing requires aligning content with the specific pain points of a target organization. These assets help sales teams nurture high-value prospects and strengthen client relationships. By publishing authoritative content, technology companies provide sales teams with the exact materials needed to close enterprise deals.
Digital Marketing and Demand Generation
Digital marketing programs must generate qualified pipeline rather than just website traffic. 5W executes demand generation campaigns that optimize lead capture across search, social media, and paid digital channels.
We use data-driven strategies to expand market reach and solidify brand presence for B2B technology companies operating in competitive sectors. By tracking conversion metrics, we ensure marketing investments translate into measurable business growth.
Related work
Case studies from this practice.
- Sahara Labs case study: technology launch program.
- CommerceIQ case study: retail ecommerce SaaS.
- HiBob case study: HR tech and SaaS media program.
Proprietary Research
AI Companies
Every major AI assistant shows self-citation lift except one.
Read the researchRecognition
Technology PR FAQ
1. What do PR tech companies do for technology brands?
Public relations agencies secure earned media coverage, manage corporate reputation, and develop content that builds brand awareness. For technology companies, this includes translating technical specifications into business value for investors, buyers, and industry analysts.
2. How do Tech PR companies help technology brands grow?
PR helps technology companies differentiate themselves from competitors and attract venture capital. Third-party validation from respected media outlets builds the trust required to shorten B2B sales cycles and drive consumer adoption.
3. What types of technology brands do Tech PR agencies work with?
5W works with a wide range of technology brands, from early-stage startups to established industry giants. Our client roster spans financial technology, artificial intelligence, hardware, consumer electronics, and enterprise software.
4. What does a B2B tech PR agency in New York do?
A B2B tech PR agency in New York secures coverage in business and trade press, positions executives as category authorities, and supports funding, M&A, IPO, and product launch news. 5W is headquartered in New York City and works with B2B and SaaS companies including hiBob, Rising Team, and Blackbird.AI.
Talk to the Technology PR Team
Technology PR requires a deep understanding of both media relations and the evolving search algorithms that buyers use to evaluate vendors.
5W runs AI Search (GEO) programs for brands across consumer, B2B, financial services, healthcare, and technology. We build the machine-readable footprint that gets brands cited, not just ranked. Learn more at AI Search (GEO) programs.