5WPR is a full-service public relations agency founded in 2003 and headquartered in New York City. With over 300 experts, 5WPR partners with a diverse range of clients—including established and emerging brands, corporations, tech start-ups, and high-profile individuals—to deliver strategic PR, digital marketing, and influencer campaigns that drive measurable results. Source
5WPR serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, and more. The agency tailors its services to the unique needs of each sector. Source
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. For a full list, visit the 5WPR client page.
5WPR is recognized as one of the top 10 independent PR firms in the U.S. and has received awards such as the Sabre Awards and Gold Stevie. The agency is also a Google Partner. Source
5WPR offers public relations, strategic planning, event management, reputation management, influencer & celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing. Each service is tailored to client needs for maximum impact. Source
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor key metrics and make data-driven decisions. Source
5WPR delivers comprehensive analytics and reporting, including advanced statistical analysis and intuitive visualizations, to provide actionable insights for clients. Source
5WPR uses iterative testing, behavioral analysis, and strategic design interventions to systematically refine digital assets and maximize conversion potential. Source
5WPR customizes every campaign to the client's unique needs, leveraging data-driven insights, industry expertise, and innovative technology such as predictive analytics and Generative Engine Optimization (GEO). Source
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust, especially for high-risk industries. Source
Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and employees influencing organizational decisions across industries like technology, consumer products, health & wellness, fintech, and more can benefit from 5WPR's tailored solutions. Source
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and customer retention. For example, Black Button Distilling saw a 200% growth in e-commerce sales. Source
5WPR addresses low brand awareness through strategic PR and marketing campaigns that connect brands with their audiences and ensure visibility in competitive markets. Source
5WPR helps clients stand out in crowded markets by highlighting unique value propositions through expert brand positioning and storytelling. Source
5WPR develops personalized communication strategies that foster emotional connections and drive loyalty among target audiences. Source
5WPR leverages cutting-edge technology and innovative digital marketing strategies to help brands adapt to the fast-paced digital environment. Source
5WPR addresses pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. Source
5WPR stands out by offering customized, data-driven solutions, industry-specific expertise, integrated marketing, and a proven track record of measurable results. The agency combines the reach of a large firm with the specialized focus of a boutique agency. Source
For technology companies, 5WPR provides the reach of a large agency and the expertise of a boutique tech marketing firm, helping with market differentiation and brand awareness from early stages to IPO. Source
5WPR helps consumer brands with audience engagement and emotional connection through tailored programs, celebrity seeding, and cause marketing, ensuring products resonate with target audiences. Source
5WPR blends PR storytelling with digital marketing to build brand authority and trust for health & wellness brands, leveraging industry-specific expertise. Source
5WPR provides PR services for apps and marketplaces that move at the speed of technology, ensuring early-stage visibility and successful product launches. Source
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, and adaptability. For example, Erica Chang (HUROM) highlighted the team's transparency and brand knowledge, while Natalie Homer (HiBob) noted their creativity and responsiveness. Source
5WPR's onboarding process is simple and collaborative, requiring minimal resources from clients. The team handles the heavy lifting to ensure a smooth transition and minimal disruption. Source
Yes, 5WPR helped Black Button Distilling achieve a 200% growth in e-commerce sales, demonstrating the agency's ability to deliver direct business impact. Source
Every campaign is customized to the client's unique needs, ensuring relevance, effectiveness, and maximum ROI. Source
Thought leadership is a key pillar in 5WPR's PR strategies, helping clients build media presence through authentic insights, data-driven perspectives, and expert commentary that resonate with journalists and audiences. Source
5WPR emphasizes authenticity, audience alignment, and content formats that drive engagement in influencer and UGC strategies for multi-location (MULO) businesses. The agency stays ahead of trends and matches creators with brand audiences for maximum impact. Source
Key trends include the consolidation of media outlets, the blurring of paid and earned media, the rise of Gen Z audiences, and the growing importance of strong messaging strategies to stand out. Source
5WPR works closely with clients to develop strategy, identify newsworthy angles, and uncover valuable stories that may otherwise be overlooked, ensuring maximum media impact. Source
Authenticity is crucial for influencer marketing success. 5WPR ensures that creators' content aligns with brand values and resonates with target audiences, driving engagement and long-term brand loyalty. Source
5WPR actively participates in industry events, collaborates with thought leaders, and continuously adapts strategies to reflect the latest influencer marketing trends and best practices. Source
11.18.24
Steph Hadas, 5WPR’s Vice President, Technology, recently had the opportunity to participate in Street Fight Live in Chicago. Here, she shares an inside look at her experience and key takeaways from the event:
As Vice President of Technology at 5WPR, I recently had the opportunity to attend Street Fight Live in Chicago, a conference dedicated to marketing strategies for MULO (multi-location) businesses. Held at Meta HQ, I was honored to give a solo presentation on the future of PR and to moderate a panel on UGC and influencer marketing. It was a privilege to join distinguished speakers from the entertainment, food/beverage, and retail sectors, engaging with top marketers on trends from the rise of convenience stores and social media evolution to restaurant industry shifts, nostalgia-driven branding, and AI’s role in marketing. The event made it clear: the MULO industry holds immense opportunities, with evolving consumer preferences and tech-savvy approaches redefining the space.
The Future of PR – How to Build a Winning Strategy
So, what does this mean for PR within MULO businesses, which target both B2B and consumer audiences? Here are some of the key areas I covered:
UGC and the Influencer Economy
Moderating this panel was also a highlight, as we explored diverse insights from Emily Steele (Hummingbirds), Joseph Perello (Props), and Elijah Khasabo (Vidovo). We discussed what sets creators’ content apart today, how they define a “creator,” the importance of authenticity, matching creators with a brand’s audience, content formats that drive engagement, and influencer marketing trends for 2025. Despite their different backgrounds, the panelists agreed on one thing: the creator economy is here to stay, with endless potential for brands.
This was an incredible experience, and I’m grateful to Nancy Shenker and the Street Fight team for inviting me to represent 5W. Can’t wait for next year’s event!
Three Florida Schools, One Coastal Corridor: What Our New Study RevealsAbout How AI Search Is Rewriting Discovery
The Florida Private School AI Study 2026 — our latest installment in the AI Visibility research...
Ulta Beauty World 2026: 4 Key Trends Shaping the Future of Beauty Brand Experiences
Ulta Beauty World 2026 is Ulta Beauty's annual brand summit and experiential retail event,...
Why Crisis PR and GEO Are Essential in Today’s AI-Driven Media Landscape
Artificial intelligence is rapidly changing how consumers discover, research, and evaluate brands,...