When Companies Should Share Content on TikTok

Consumer PR
Tiktok Marketing 02.23.22

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Businesses that are looking to increase their brand awareness on the popular social media app, as well as businesses that are just now starting to use the platform, should have a specific strategy for TikTok.

Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach.

Best Sharing Times

According to marketing research, the best days to share content on the platform are the weekend – Friday, Saturday, and Sunday. According to the same piece of research, there are three time frames when a company will benefit most from posting content on the platform.

Those periods include six to nine p.m., three to six p.m., and twelve to three p.m. It’s important to note that the best option for businesses posting content on the platform largely depends on the current activity and location of the target audience.


Companies that want to figure out when the best time is for sharing content on TikTok can do some quick research to find out. All they have to do is open up the hamburger menu on the top right-hand corner of the company’s profile page on the app. And then in the Settings and Privacy tab, under Creator tools, and then Analytics, businesses should have their analytics turned on.

In the analytics tab, every user gets a dashboard with an overview of different metrics available from the app. A great place to get more insights into a company audience is in the Followers tab.

This is where companies can see their audience metrics, which include information such as their location and when they are most active. This is an important piece of information and should be compared to research from other marketers. This research will help businesses identify the best time frame during which to share content on the platform

Too Much Content

Plenty of companies tend to share videos on TikTok between four and six times each week. But with the number of social media platforms, it has become very easy to overwhelm consumers by sharing too much content too frequently.

The best way to figure out if this is an issue for target audiences is for companies to test out different posting schedules, as well as different content sharing frequencies to figure out what works best for them.

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