Netflix tops a close field: 175/288 (60.8%; 95% interval 55.0–66.2%). 3 others are within its margin (Prime Video, Hulu and Disney+), so neither can be called the sole leader.
RESEARCH · Published June 22, 2026 · Updated November 8, 2026
Streaming Index 2.0: Netflix Tops a Close Field
288
AI answers analyzed across ChatGPT, Claude, Gemini and Perplexity
60.8%
of answers named Netflix, the most-named (175 of 288)
34
tracked services named at least once (of 35)
90%
of Google searches showed an AI Overview (54 of 60)
Version 2. This version replaces the first version of this study, first published June 22, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.
What the data shows
01
Netflix
Netflix tops a close field: 175/288 (60.8%; 95% interval 55.0–66.2%). 3 others are within its margin (Prime Video, Hulu and Disney+), so neither can be called the sole leader.
02
46/288 (16.0%)
Disney+ was the first service named in 46 of 288 answers, more than any other tracked service. Its average first position was 3.3. Netflix was named first in 44 of 288.
03
54/72 (75%)
Gemini named The Walt Disney Company in 54 of 72 answers. The other engines named it in 18 to 38 of 72.
04
33/72 (45.8%)
Claude named Tubi in 33 of 72 answers. The other engines named it in 17 to 19 of 72.
05
33/288 (11.5%)
YouTube's own domains were cited in 33 of 288 grounded answers, more than any other tracked service. Hulu followed at 29 of 288. 15 of 35 tracked services had 0 of 288.
06
54/60 (90%)
Google AI Overviews appeared on 54 of 60 searches (CI 79.9–95.3%). On the other 6, no overview was shown.
07
39/54 (72.2%)
Disney+ was the service named most often in AI Overviews, at 39 of 54, followed by Hulu at 38 of 54 (70.4%). In the four-engine set, Disney+ was named in 149 of 288 answers (51.7%).
08
82/288 (28.5%)
tomsguide.com was cited in 82 of 288 grounded four-engine answers, with 99 of 2,216 citations (4.5%). cnet.com came second with 67 citations in 64 answers (22.2%).
Appearance rate across 288 four-engine answers. The bar is the 95% confidence interval; overlapping bars cannot be told apart at this sample size.
Which brands AI engines name
Netflix
60.8%
Prime Video
55.6%
Hulu
52.8%
Disney+
51.7%
The Walt Disney Company
44.4%
Peacock
38.2%
Apple TV
36.1%
Tubi
30.2%
Paramount+
29.9%
Warner Bros.
26.4%
ESPN
25.7%
Marvel Studios
25.7%
YouTube TV
25.7%
Universal Pictures
24.3%
YouTube
21.2%
| # | Name | Named in | Appearance rate | 95% interval |
|---|---|---|---|---|
| 1 | Netflix | 175/288 | 60.8% | 55.0–66.2% |
| 2 | Prime Video | 160/288 | 55.6% | 49.8–61.2% |
| 3 | Hulu | 152/288 | 52.8% | 47.0–58.5% |
| 4 | Disney+ | 149/288 | 51.7% | 46.0–57.4% |
| 5 | The Walt Disney Company | 128/288 | 44.4% | 38.8–50.2% |
| 6 | Peacock | 110/288 | 38.2% | 32.8–43.9% |
| 7 | Apple TV | 104/288 | 36.1% | 30.8–41.8% |
| 8 | Tubi | 87/288 | 30.2% | 25.2–35.7% |
| 9 | Paramount+ | 86/288 | 29.9% | 24.9–35.4% |
| 10 | Warner Bros. | 76/288 | 26.4% | 21.6–31.8% |
| 11 | ESPN | 74/288 | 25.7% | 21.0–31.0% |
| 12 | Marvel Studios | 74/288 | 25.7% | 21.0–31.0% |
| 13 | YouTube TV | 74/288 | 25.7% | 21.0–31.0% |
| 14 | Universal Pictures | 70/288 | 24.3% | 19.7–29.6% |
| 15 | YouTube | 61/288 | 21.2% | 16.9–26.3% |
The full list
Own-domain citation is the share of 288 grounded answers that cited the tracked name's own domains (subdomains included). Citation share is of all 2,216 citations. None means no own site is tracked for that name.
| # | Brand | Named in | Appearance rate | 95% interval | First mention | Own-domain citation | Citation share |
|---|---|---|---|---|---|---|---|
| 1 | Netflix | 175/288 | 60.8% | 55–66.2% | 3.8 | 3.8% (11/288) | 0.5% |
| 2 | Prime Video | 160/288 | 55.6% | 49.8–61.2% | 4.8 | 4.5% (13/288) | 0.6% |
| 3 | Hulu | 152/288 | 52.8% | 47–58.5% | 5.2 | 10.1% (29/288) | 1.4% |
| 4 | Disney+ | 149/288 | 51.7% | 46–57.4% | 3.3 | 7.3% (21/288) | 0.9% |
| 5 | The Walt Disney Company | 128/288 | 44.4% | 38.8–50.2% | 4.1 | 0.7% (2/288) | 0.1% |
| 6 | Peacock | 110/288 | 38.2% | 32.8–43.9% | 5.2 | 6.9% (20/288) | 1% |
| 7 | Apple TV | 104/288 | 36.1% | 30.8–41.8% | 5.1 | 0% (0/288) | 0% |
| 8 | Tubi | 87/288 | 30.2% | 25.2–35.7% | 3.6 | 2.1% (6/288) | 0.3% |
| 9 | Paramount+ | 86/288 | 29.9% | 24.9–35.4% | 6.4 | 4.2% (12/288) | 0.6% |
| 10 | Warner Bros. | 76/288 | 26.4% | 21.6–31.8% | 3.7 | 0% (0/288) | 0% |
| 11 | ESPN | 74/288 | 25.7% | 21–31% | 4.6 | 1.4% (4/288) | 0.2% |
| 12 | Marvel Studios | 74/288 | 25.7% | 21–31% | 4.5 | 3.1% (9/288) | 0.7% |
| 13 | YouTube TV | 74/288 | 25.7% | 21–31% | 5.9 | 0% (0/288) | 0% |
| 14 | Universal Pictures | 70/288 | 24.3% | 19.7–29.6% | 5.7 | 1.4% (4/288) | 0.2% |
| 15 | YouTube | 61/288 | 21.2% | 16.9–26.3% | 6.5 | 11.5% (33/288) | 1.5% |
| 16 | HBO Max | 60/288 | 20.8% | 16.5–25.9% | 3.2 | 1.7% (5/288) | 0.2% |
| 17 | Pluto TV | 60/288 | 20.8% | 16.5–25.9% | 3.7 | 0% (0/288) | 0% |
| 18 | Paramount | 59/288 | 20.5% | 16.2–25.5% | 6.2 | 0.3% (1/288) | 0% |
| 19 | Pixar | 57/288 | 19.8% | 15.6–24.8% | 4.9 | 0% (0/288) | 0% |
| 20 | Fubo | 52/288 | 18.1% | 14–22.9% | 6.9 | 0.7% (2/288) | 0.1% |
| 21 | Sling TV | 51/288 | 17.7% | 13.7–22.5% | 7.6 | 2.1% (6/288) | 0.3% |
| 22 | The Roku Channel | 38/288 | 13.2% | 9.8–17.6% | 4.2 | 0% (0/288) | 0% |
| 23 | Kanopy | 33/288 | 11.5% | 8.3–15.7% | 4.4 | 1.4% (4/288) | 0.2% |
| 24 | NFL Sunday Ticket | 24/288 | 8.3% | 5.7–12.1% | 6.1 | None | None |
| 25 | Sony Pictures | 20/288 | 6.9% | 4.5–10.5% | 4.2 | 0.3% (1/288) | 0% |
| 26 | Starz | 18/288 | 6.3% | 4–9.7% | 6.7 | 0% (0/288) | 0% |
| 27 | Philo | 17/288 | 5.9% | 3.7–9.2% | 6.5 | 0% (0/288) | 0% |
| 28 | Crunchyroll | 15/288 | 5.2% | 3.2–8.4% | 2.9 | 0% (0/288) | 0% |
The full list (continued)
| # | Brand | Named in | Appearance rate | 95% interval | First mention | Own-domain citation | Citation share |
|---|---|---|---|---|---|---|---|
| 29 | NFL+ | 13/288 | 4.5% | 2.7–7.6% | 7.7 | 2.1% (6/288) | 0.4% |
| 30 | AMC+ | 10/288 | 3.5% | 1.9–6.3% | 7.8 | 0% (0/288) | 0% |
| 31 | Lionsgate | 10/288 | 3.5% | 1.9–6.3% | 6.6 | 0% (0/288) | 0% |
| 32 | Amazon MGM Studios | 9/288 | 3.1% | 1.7–5.8% | 6 | 0% (0/288) | 0% |
| 33 | DAZN | 8/288 | 2.8% | 1.4–5.4% | 9.8 | 0.3% (1/288) | 0% |
| 34 | MGM+ | 3/288 | 1% | 0.4–3% | 11.7 | 0% (0/288) | 0% |
| 35 | Skydance | 0/288 | 0% | 0–1.3% | – | 0% (0/288) | 0% |
The top eight, side by side
| # | Name | Appearance rate | Answers and interval | Other measures |
|---|---|---|---|---|
| 1 | Netflix | 60.8% | 175/288 answers · 95% CI 55–66.2% | first-mention position: 3.8; owned-domain citation (11/288): 3.8%; citation share: 0.5% |
| 2 | Prime Video | 55.6% | 160/288 answers · 95% CI 49.8–61.2% | first-mention position: 4.8; owned-domain citation (13/288): 4.5%; citation share: 0.6% |
| 3 | Hulu | 52.8% | 152/288 answers · 95% CI 47–58.5% | first-mention position: 5.2; owned-domain citation (29/288): 10.1%; citation share: 1.4% |
| 4 | Disney+ | 51.7% | 149/288 answers · 95% CI 46–57.4% | first-mention position: 3.3; owned-domain citation (21/288): 7.3%; citation share: 0.9% |
| 5 | The Walt Disney Company | 44.4% | 128/288 answers · 95% CI 38.8–50.2% | first-mention position: 4.1; owned-domain citation (2/288): 0.7%; citation share: 0.1% |
| 6 | Peacock | 38.2% | 110/288 answers · 95% CI 32.8–43.9% | first-mention position: 5.2; owned-domain citation (20/288): 6.9%; citation share: 1% |
| 7 | Apple TV | 36.1% | 104/288 answers · 95% CI 30.8–41.8% | first-mention position: 5.1; owned-domain citation (0/288): 0%; citation share: 0% |
| 8 | Tubi | 30.2% | 87/288 answers · 95% CI 25.2–35.7% | first-mention position: 3.6; owned-domain citation (6/288): 2.1%; citation share: 0.3% |
Gemini named The Walt Disney Company in 54 of 72 answers. The other engines named it in 18 to 38 of 72. Claude named Tubi in 33 of 72 answers. The other engines named it in 17 to 19 of 72.
ChatGPT
72 asked · 72 returned · 72 grounded
Same questions, different answers
Prime Video
69.4%
Netflix
58.3%
The Walt Disney Company
52.8%
Disney+
51.4%
Hulu
50.0%
Apple TV
44.4%
Claude
72 asked · 72 returned · 72 grounded
Netflix
66.7%
Hulu
59.7%
Disney+
54.2%
Peacock
47.2%
Prime Video
45.8%
Tubi
45.8%
Gemini
72 asked · 72 returned · 72 grounded
The Walt Disney Company
75.0%
Netflix
62.5%
Hulu
61.1%
Disney+
55.6%
Prime Video
54.2%
Warner Bros.
51.4%
Perplexity
72 asked · 72 returned · 72 grounded
Netflix
55.6%
Prime Video
52.8%
Disney+
45.8%
Hulu
40.3%
Apple TV
30.6%
Peacock
29.2%
Google AI Overviews were captured through 60 U.S. desktop searches and scored only where an overview appeared, so five-engine figures use 288 + 54 = 342 answers.
The fifth engine
90%
Trigger rate: 54 of 60 searches
Google AI Overviews appeared on 54 of 60 searches (90%, CI 79.9–95.3%). The other 6 searches showed no overview. Within the 54 overviews, Disney+ was named in 39 (72.2%), Hulu was named in 38 (70.4%), Netflix was named in 33 (61.1%), Prime Video was named in 27 (50%). youtube.com was the most-cited source, with 83 citations and an appearance in 40 of 54 overviews.
| Five-engine rank | Name | Five-engine rate | Four-engine rank |
|---|---|---|---|
| 1 | Netflix | 60.8% | 1 |
| 2 | Hulu | 55.6% | 3 |
| 3 | Disney+ | 55.0% | 4 |
| 4 | Prime Video | 54.7% | 2 |
| 5 | The Walt Disney Company | 40.9% | 5 |
| 6 | Peacock | 37.7% | 6 |
| 7 | Apple TV | 33.6% | 7 |
| 8 | Tubi | 31.6% | 8 |
| 9 | Marvel Studios | 28.4% | 12 |
| 10 | Paramount+ | 28.1% | 9 |
Who each question surfaces first
Six questions from the set. Each tile uses that question's own four-engine answers as the denominator.
| Question | Leader | Next | AI Overview |
|---|---|---|---|
| Q01 · 12 answers | Netflix 100.0% | Disney+ 100.0%; The Walt Disney Company 75.0% | AI Overview shown on 3 of 3 searches |
| Q02 · 12 answers | Pluto TV 100.0% | Tubi 100.0%; Peacock 83.3% | AI Overview shown on 3 of 3 searches |
| Q03 · 12 answers | Apple TV 100.0% | Netflix 100.0%; HBO Max 58.3% | AI Overview shown on 3 of 3 searches |
| Q04 · 12 answers | Apple TV 91.7% | Netflix 83.3%; Disney+ 83.3% | AI Overview shown on 1 of 1 searches |
| Q05 · 12 answers | Disney+ 100.0% | Hulu 100.0%; ESPN 100.0% | AI Overview shown on 3 of 3 searches |
| Q06 · 12 answers | Disney+ 100.0% | Netflix 100.0%; The Walt Disney Company 75.0% | AI Overview shown on 3 of 3 searches |
The four engines produced 2,216 citations in total. tomsguide.com was cited most often, with 99 citations (4.5%) across 82 answers. Next came cnet.com (67), reviews.org (64), pcmag.com (62), cabletv.com (43), businessinsider.com (38).
Four AI engines · share of 288 grounded answers
Most-cited domains
tomsguide.com
28.5%
cnet.com
22.2%
reviews.org
21.2%
pcmag.com
19.4%
cabletv.com
13.2%
businessinsider.com
12.2%
reddit.com
11.5%
youtube.com
11.5%
comparesubscriptions.com
10.8%
tech.yahoo.com
10.1%
Google AI Overviews · share of 54 overviews
youtube.com
74.1%
reddit.com
35.2%
cnet.com
27.8%
consumerreports.org
16.7%
decider.com
16.7%
nerdwallet.com
14.8%
directv.com
13.0%
disneyplus.com
11.1%
facebook.com
11.1%
peacocktv.com
11.1%
Citation share by source type
Share of all citations by the type of site cited.
| Source type | Four AI engines (of 2,216 citations) | Google AI Overviews (of 309 citations) |
|---|---|---|
| Other / unclassified | 967 (43.6%) | 66 (21.4%) |
| Review / comparison publishers | 444 (20%) | 42 (13.6%) |
| General news / business press | 308 (13.9%) | 10 (3.2%) |
| Company / brand sites | 197 (8.9%) | 44 (14.2%) |
| General news / sports media | 94 (4.2%) | 12 (3.9%) |
| Community / social | 93 (4.2%) | 130 (42.1%) |
| Reference | 35 (1.6%) | 2 (0.6%) |
| Trade / specialist press | 24 (1.1%) | 3 (1%) |
| Research / data providers | 20 (0.9%) | 0 (0%) |
| Directories / rankings | 19 (0.9%) | 0 (0%) |
| Institutions / trade bodies | 8 (0.4%) | 0 (0%) |
| Official / government | 7 (0.3%) | 0 (0%) |
How can brands improve their AI visibility?
These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.
| Step | What this study measured |
|---|---|
| Put your facts on your own domain. | YouTube's own domains were cited in 11.5% of grounded answers, Hulu's in 10.1% and Disney+'s in 7.3%. |
| Keep your facts accurate on the sites engines cite. | The most-cited sites other than the tracked names' own were tomsguide.com (in 28.5% of grounded answers), cnet.com (22.2%), reviews.org (21.2%), pcmag.com (19.4%) and cabletv.com (13.2%). Review and comparison publishers supplied 20.0% of citations and general news and business press 13.9%. |
| Check each engine separately. | Gemini named The Walt Disney Company in 75.0% of answers against 25.0% on Claude. Gemini named Warner Bros. in 51.4% of answers against 6.9% on Claude. |
| Watch names outside the tracked list. | Plex (25 answers), Amazon.com, Inc (21 answers), Xumo Play (16 answers), Fandango at Home (15 answers), Apple Inc (14 answers) were named often but were not tracked. |
| Re-run the same questions every month. | Compare counts and intervals, not ranks. The 24 questions are in the appendix. |
What AI answers
Which names lead these AI answers?
Netflix tops a close field: 175/288 (60.8%; 95% interval 55.0–66.2%). 3 others are within its margin (Prime Video, Hulu and Disney+), so neither can be called the sole leader.
Which service is named first most often?
Disney+ was the first service named in 46 of 288 answers, with an average first position of 3.3.
How often do Google AI Overviews appear for these questions?
An overview appeared on 54 of 60 searches (90%, CI 79.9–95.3%). Within those 54 overviews, Disney+ was named most often, in 39 (72.2%).
Which sources do the engines cite?
Across 2,216 four-engine citations, tomsguide.com was cited most (99 citations, in 82 of 288 grounded answers), followed by cnet.com (67 citations).
Do the four engines agree?
Only in part. Gemini named The Walt Disney Company in 54 of 72 answers, against 18 to 38 of 72 on the other engines. Claude named Tubi in 33 of 72 answers, against 17 to 19 of 72 on the other engines.
How this study was measured
24 questions × 3 runs each × 4 AI engines = 288 answers + 60 Google searches · 54 AI Overviews
24 questions asked three times on each of ChatGPT, Claude, Gemini and Perplexity, measured November 3, 2026. United States, English; Google retrieval uses desktop results. Models: gpt-5-mini, claude-sonnet-5-5, gemini-3.6-flash only, sonar-pro. Google AI Overviews come from DataForSEO, not inferred chat answers. Appearance counts returned text, including ungrounded answers; citation rates use grounded answers. Longer overlapping names suppress shorter ones; First mention is the earliest eligible name order. Own-domain rates include declared domains and subdomains; shared parent scopes may count for multiple names and cannot be summed as unique citations.
| Engine | Model IDs called | Asked | Returned | Grounded |
|---|---|---|---|---|
| ChatGPT | gpt-5-mini | 72 | 72 | 72 |
| Claude | claude-sonnet-5-5 | 72 | 72 | 72 |
| Gemini | gemini-3.6-flash | 72 | 72 | 72 |
| Perplexity | sonar-pro | 72 | 72 | 72 |
| Google AI Overviews | DataForSEO Google SERP (live, advanced) | 60 | 54 shown | 54 |
Own-domain citations count a domain plus all its subdomains, with the same rule in every table.
Definitions
- Appearance rate: answers naming the tracked name ÷ answers returned, with Wilson 95% intervals.
- First mention: average order in which the tracked name first appears (1 = first).
- Own-domain citation: grounded answers citing the tracked name's domains ÷ grounded answers.
- Citation share: citations to the tracked name's domains ÷ all citations.
Limits
- Only 35 tracked services are ranked; results are not an exhaustive market ranking.
- Only the tracked services were scored. Untracked names that appeared often were not scored, including Plex (25 answers), Amazon.com, Inc (21 answers), Xumo Play (16 answers), Fandango at Home (15 answers), Apple Inc (14 answers).
- 348 of 360 planned results were returned. 12 AI Overview lookups were excluded after at most three total attempts.
- 60 successful Google searches: 54 overviews shown; 6 without an overview. Failures are excluded, not scored as zero.
- All returned chat answers had search sources.
- Question 12 names Netflix and Disney+, so both counts include up to 12 answers to that question.
- Removing 1 Core question naming tracked subjects leaves 276 eligible answers. The top two are Netflix (163/276) and Prime Video (160/276); their order does not change.
- Names with no tracked own site are shown as None. Source types use Company / brand sites only for verified official organisations; other unresolved sites are Other / unclassified.
- Wilson 95% intervals are descriptive; overlapping leading intervals do not establish a sole leader. Measurements do not endorse medical, legal, financial or product claims.
- Streaming services and the studio groups behind them, from the earlier edition, updated for ownership changes. Paramount completed its acquisition of Warner Bros. Discovery on October 6, 2026, and the combined company is named Skydance; HBO Max and Paramount+ still run as separate services. Josh D'Amaro became CEO of The Walt Disney Company in March 2026, and Disney is bringing Hulu into the Disney+ app. Amazon's Freevee was folded into Prime Video and is not tracked.
- Google Shopping links and unresolved google.com/goto redirect links are not counted as cited sources; original URLs remain in the evidence.
- Answers were collected through each engine's API using the model IDs listed in the methodology. The consumer ChatGPT, Claude, Gemini and Perplexity apps can answer differently.
The 24 questions
Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.
| # | Question | Group | Source |
|---|---|---|---|
| 01 | What is the best streaming service? | Streaming Index 2.0 | Core question |
| 02 | What is the cheapest streaming service? | Streaming Index 2.0 | Core question |
| 03 | Which streaming service has the best original shows? | Streaming Index 2.0 | Core question |
| 04 | Which streaming subscription should I cancel to save money? | Streaming Index 2.0 | Core question |
| 05 | What are the best streaming bundles? | Streaming Index 2.0 | Core question |
| 06 | What is the best streaming service for families with kids? | Streaming Index 2.0 | Core question |
| 07 | Where can I stream NFL games? | Streaming Index 2.0 | Core question |
| 08 | What is the best service for live sports streaming? | Streaming Index 2.0 | Core question |
| 09 | Where can I watch Marvel movies? | Streaming Index 2.0 | Core question |
| 10 | What are the best free streaming services with ads? | Streaming Index 2.0 | Core question |
| 11 | Which streaming service has the best movie library? | Streaming Index 2.0 | Core question |
| 12 | Netflix vs Disney+: which is worth it? | Streaming Index 2.0 | Core question |
| 13 | Which streaming services are worth paying for this year? | Streaming Index 2.0 | Added question |
| 14 | What is the best live TV streaming service to replace cable? | Streaming Index 2.0 | Added question |
| 15 | Which streaming service has the best prestige TV dramas? | Streaming Index 2.0 | Added question |
| 16 | What are the best streaming services for classic movies? | Streaming Index 2.0 | Added question |
| 17 | Which studios make the most popular movies right now? | Streaming Index 2.0 | Added question |
| 18 | Where can I stream Star Wars? | Streaming Index 2.0 | Added question |
| 19 | Where can I watch the Harry Potter movies? | Streaming Index 2.0 | Added question |
| 20 | Where can I stream NBA games? | Streaming Index 2.0 | Added question |
| 21 | Which streaming services have the cheapest ad-supported plans? | Streaming Index 2.0 | Added question |
| 22 | What are the best free movie streaming apps? | Streaming Index 2.0 | Added question |
| 23 | What is the best streaming service for anime? | Streaming Index 2.0 | Added question |
| 24 | What are the safest streaming services for young children? | Streaming Index 2.0 | Added question |
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