5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
04.20.26 The U.S. legal cannabis market generated $38.5 billion in revenue in 2024. It is the fastest-growing regulated consumer category in American business history. Cannabis brands cannot advertise on Google, Facebook, Instagram, TikTok, YouTube, national television, or national radio.
The response to that advertising blackout, by any measurable standard, has been inadequate. Cannabis brands spend 80% less on marketing as a percentage of revenue than CPG competitors. The Revenue-to-ad-spend gap is widening, not closing, according to the Cannabis Media Council. And the specific channels where cannabis has no restrictions — earned media, SEO, owned content, and influencer strategy with proper compliance — are the ones most consistently underfunded.
5WPR recently published The Cannabis Communications Gap, a 2026 research report documenting this structural mismatch and its specific implications for cannabis operators navigating the most consequential regulatory moment in the industry’s history. The full report is available free at 5wpr.com/research/cannabis-communications-gap.
PR Overview
President Trump’s December 18, 2025 executive order directs the Department of Justice to complete the rescheduling of cannabis to Schedule III — the most significant federal cannabis policy development in more than fifty years. The final rule is expected in the first half of 2026. It will eliminate Section 280E, the IRS provision that has taxed cannabis operators on gross rather than net income, imposing effective federal tax rates of 70% or more on profitable companies. Cannabis retailers in high-volume states like Maryland would save an average of $805,000 annually per store under 280E relief.
For communications, the implications are direct. Marketing expenses become deductible for the first time — the after-tax cost of every PR, content, and influencer investment drops immediately. Institutional capital will begin evaluating the category, making investor relations and narrative-driven communications critical for MSOs that want to access capital at competitive cost. And the rescheduling news cycle itself is the largest earned media opportunity the industry has ever had — one that favors companies that have already built media relationships, not those scrambling to build them when the final rule publishes.
Hoodie Analytics’ 2024 sales data provides the clearest available measurement of what celebrity brand strategy actually produces. Khalifa Kush, built over a decade on Wiz Khalifa’s genuine cannabis advocacy and scaled through partnerships with Trulieve and Cookies, generated $50 million in 2024 sales. Snoop Dogg’s Death Row Cannabis generated $2–3 million and ranked 20th among celebrity brands. The gap between two of the most famous cannabis advocates in American culture is not an awareness gap. It is an authenticity and communications strategy gap.
The report documents four models for celebrity and athlete cannabis partnerships, the performance profile of each, and the specific communications requirements that separate the brands that build sustained equity from those that generate press release coverage at launch and silence thereafter.
The NBA’s 2023 CBA removed cannabis from the banned substances list and opened a genuine endorsement pathway for CBD-focused cannabis brands through active player partnerships. The specific compliance requirements under the CBA — what players can and cannot do regarding investment, promotion, and endorsement — create a navigable framework for brands that understand the rules. Most cannabis brands do not yet have the legal and communications infrastructure to operate in this space compliantly.
The FTC’s 2024 Endorsement Guides make cannabis brands directly liable for influencer content — including posts the brand never reviewed. At $53,088 per violation in 2025, a non-compliant influencer campaign across dozens of posts represents material financial exposure. The report provides the five-element compliance infrastructure that cannabis brands need before running any influencer program.
“Cannabis is the only major consumer category in America where the advertising blackout has not produced a compensating investment in the channels that work. The brands that recognize that gap and close it in 2026 will have a compounding advantage that late movers cannot replicate.”
The full Cannabis Communications Gap 2026 report is available free at 5wpr.com/research/cannabis-communications-gap.
Cannabis Brands Are Banned from Google, Facebook, and Television. Most Still Haven’t Invested in the Channels That Work.
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