Many people have written off the brick and mortar stores, saying in effect that they aren’t relevant anymore. They cite the increase of online sales and the ease of shopping for things on the Internet opposed to the store. It can be said that online sales drive most of the holiday sales. It can also be said however that brick and mortar stores still play a vital role in holiday sales. The need for instant gratification that you really don’t get online is still one of the most persuasive drivers for the continuing need for brick and mortar stores. On the other hand, brick and mortar stores sometimes don’t have the right product available.

There are positive and negative aspects to both brick and mortar stores and online stores. There are also ways that both can work together to drive customers to purchase product. The key is to capitalize on the positive aspects of both to serve the customers’ needs. This is beginning to happen now in some key markets. Combining the online search feature and matching the product to have it available at the store is a great way to drive customers to the store. It shows that the company is willing to help the customer get what they need quickly without worrying about shipping and handling fees.

Doctors, hospital professionals and anyone in the medical field spends a lot of time and energy learning their craft. PR pro’s do the same. As soon as your practice can manage the cost, bring in someone with Public Relations skills to ease your concerns and get you doing what you do best full time. Don’t worry, you will still be an intricate part of this plan. But whether you, your spouse, or a professional does the behind-the-scenes PR work, here are four ways to ensure your PR creates positive results.

Get to know local media. If you are just starting your practice, or if you hire new doctors for your clinic, send press releases to the local newspapers, radio stations, or other news and media outlets. That accomplishes two tasks. You notified the press of what was happening, and you compiled a list of contacts. Now start thinking about what is happening in your organization that is also worth reporting. Do you host a free clinic once a month or sponsor a local team? Do you have the capacity to help people who speak a language other than English? Is your office open at unusual times? Whatever the reason, alert the media.

Keeping tourist destinations hot and relevant is where tourism and hospitality meet public relations. Travel PR done right can raise the profile of emerging destinations and enhance the prestige of established ones. In either case, having a PR professional position a destination will make or break bookings and attendance.

Here are seven Public Relations tips to increase the awareness of your destination within the travel and hospitality industry:

It’s insane to think that we are about to say goodbye to Mad Men forever. The show about a 1960s advertising agency completely revolutionized television and was a massive hit for AMC. Week after week, the series captivated viewers with the professional and personal lives of the employees of fictitious ad agency Sterling Cooper.

As a PR pro, you are probably aware that the success of the organization that you represent mainly depends on media relations.

A journalist who is affiliated with an important outlet is the one who disseminates the message of your organization to the masses.

Implementing and managing a winning B2B content marketing strategy is a way to build clout of any business or brand you want to grow. Understanding how to work with a B2B, or business to business content marketing strategy gives you the ability to create a recognized and credible brand regardless of the industry you represent.

Understanding the target demographic you want to reach is imperative before implementing a B2B content marketing strategy in place. Knowing more about the age range, gender and even specific locations of those you want to reach is the first step in determining the best businesses and online blogs to approach for potential marketing opportunities.

Many public relations specialists are realizing that they need to update their skill set and services to remain competitive in an intense, crowded market. Here at 5WPR, we recognize the importance of maintaining a cutting edge, contemporary outlook towards the world of public relations. As a result, we’ve integrated numerous new strategies and techniques to ensure that we can offer our clients the most current, relevant services available on the market.

Here are just a few of the skills we’ve successfully integrated into our praxis and implore all PR Professional’s to think outside the traditional PR box to generate results for their clients!

These days, more and more business owners are using the internet to sell their goods and services. Yet in many cases, these company leaders are not familiar with the latest organic search trends and strategies that would enable them to increase conversion rates and reach a broader base of prospective clients. For example, studies now indicate that the quality of content plays a much more primary role in delivering search results than a webmaster’s technical acuity.

In light of this fact, business owners should know that public relations strategists are uniquely positioned to implement techniques that will help your website or blog race to the top of the search engine result pages.