Someone once said, “it’s not your customer’s job to remember you, it’s your obligation to make sure they don’t have the chance to forget you”.  As the online landscape continues to change, making your mark and achieving greater sales is more challenging than ever. With the drive to attract and retain consumers becoming more competitive, PR firms are working harder than ever to strengthen the relationship of companies with their consumers.

Being visible in a competitive market is all very well, but without strong strategies and innovative campaigns, converting potential consumers to loyal customers is unlikely. Using integrated, media savvy PR campaigns can make a tangible difference to your sales, bringing results and rewards to all parties: you, your brand and your customers.

People frequently rely on the convenience of mobile devices to search for businesses and make purchases. Make sure that when they search for your product or service, they can easily find you and purchase what you sell. Mobile use offers unique opportunities to attract and win over customers. Here are five easy ways to utilize mobile marketing for your business.

Optimize your website to load quickly and effortlessly on mobile devices. Internet is slower on mobile, but customers still expect speed. Thankfully, Google Developers has a tool called PageSpeed Insights that will list possible issues on your website and tell you how to fix them.

Derek Jeter had his 20 year professional baseball career come to an end this season. While he is widely regarded for being one of the best players in the history of the sport, Derek Jeter has also built an extremely positive public image during his playing career. In an age where most sports stars are getting arrested or caught using illegal steroids, Derek Jeter has maintained his clean cut image throughout his entire career, and he needs to be considered a public relations mastermind for achieving this great feat.

Derek Jeter came up with the New York Yankees in 1995, which is directly in the middle of the steroid era. While a lot of the players in the league were using illegal substances to get stronger, Derek Jeter has never been come under speculation for cheating. Several top players of the area including Barry Bonds, Mark McGwire, Rafael Palmeiro and even Jeter’s teammates Roger Clemens and Andy Pettite have all been caught using steroids during their some of their best seasons. Following such a troubled era in professional baseball, the fans were desperate to root for players that they knew would not get caught cheating. Derek Jeter quickly became the face of the MLB and he would carry this lofty title the rest of his career.

If you haven’t yet heard of Ello, it’s the latest social network that’s taking the internet by storm. The catch with Ello, however, is that it’s designed to be a kind of anti-Facebook. Ello specifically markets itself as an alternative to social media sites that invade your privacy and share your information with advertisers. Ello is going to the opposite extreme by not accepting advertising at all.

Given the apparently noncommercial message of Ello, it might seem to be an unlikely site to conduct any type of marketing or commercial activity. Keep in mind that Ello is brand new, so it’s difficult to make any accurate guesses about the future. If the history of other social media networks is any indication, though, several possibilities exist.

Public relations is crucial for all businesses, large and small. You don’t necessarily have to hire a PR firm to handle this for you. Everyone, including solo entrepreneurs, must find ways to generate positive publicity in today’s competitive marketplace. Learning how to effectively brand yourself as well as handle a basic personal public relations strategy is crucial to your success.

It’s important to brand yourself as well as your products. The way you go about this depends on the type of business you have, of course. Individuals and small businesses can take advantage of the opportunity to make their branding very personal. Yet even larger companies must not lose the personal touch.

Countless articles have been written on the importance of sites like Twitter and Facebook to bring customers to your business, but one of the most often neglected is also one of the highest trafficked website on the Internet. Pinterest is growing by the day and drives more traffic than staples like Google+, Twitter, LinkedIn, and Reddit manage combined. With numbers that top many of the traditional social media sites, if your company doesn’t have a Pinterest page, you are missing out on a massive opportunity.

Unlike Twitter or even Facebook and Google+, Pinterest is driven by pictures. People will share the content you create if it is visually interesting, and that also means making your pictures large and high quality. Small icons will not cut it on Pinterest. The more attention your images receive, the more likely they will be shared by others.