There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms.

Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments.

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions.

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results.

The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas.

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular.

Feedback is a crucial element to the success of any business. Companies need to be aware of what their customers are thinking and feeling in order, to figure out how to best cater to those things.

Understanding what motivates customers can also help companies improve their customer experience efforts.

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced.

A lot of people are making a shift towards sustainable food choices.

An effective promotional campaign can have a very long-lasting impact on a company’s public image and reputation, as long as the campaign is well planned.

These days, promotional campaigns entail a lot more than just sharing press releases with media outlets about the latest product from a business. To create a truly effective promotional campaign, companies have to invest a lot of time and effort.

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Businesses that are looking to increase their brand awareness on the popular social media app, as well as businesses that are just now starting to use the platform, should have a specific strategy for TikTok.

Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach.

In the last few years, one of the most popular business trends has been purpose-driven business operations and promotional efforts. Back in 2019, there was a Harvard Business School study published that linked the positive performance of companies on the stock market to their purpose.

Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. The pandemic gave companies in the B2B industry the opportunity to join in on that trend and promote themselves as being purpose-driven.