Leaders at companies that have or are initiating changes in permanently allowing employees to work remotely will need to adapt, but it’s also important to remember that remote work is a two-way street. A Gallup survey just before the pandemic revealed that 40% of employees strongly concurred that the company’s mission makes them feel that their work is important. Managers must also continue to remind remote workers of the company’s mission and keep steering them to it. And employees need to feel that their bosses still care for them as people.

Only 23% of employees believed strongly that they could apply their company’s values to their everyday work. Building a strong workplace culture is not easy under normal circumstances and will be even more challenging for companies that open up remote capabilities. It will take a team effort by management for remote working to succeed.

Often forgotten on websites, the About Us page is one of the most important pages. For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit.

More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information. Only contact information and products/services rated higher. Pricing was bottom of the priority list at just 2%.

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. Others may not. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Of course this will affect consumer PR campaigns as well.

Of those polled, 87% of respondents to a recent survey by software solutions company, Shekel, already said they prefer to shop at stores that have touchless or some kind of self-checkout. This was attributed directly to the pandemic.

Coverage of the ongoing pandemic has taken over the media both traditional and social. For businesses with some good news to share with the world, it can be tough to decide just when and how to tell their story. Traditional tactics such as press releases announcing funding, product upgrades and partnerships can still work, if handled appropriately. There are media outlets, including trades and larger publications that are still interested in “other news,” although only in moderation.

Unfortunately, you only get once true chance to make a big announcement, so doing it right is key. We’ve compiled some things to consider as you prepare.

The reality of coronavirus has left many wondering what the impact will be on different industries. As we battle against the changes COVID-19 has imparted on business practices, it’s more important than ever to put an emphasis on sales. While there are bound to be some financial losses, acting now may make all the difference in your company’s ability to endure. We’ve compiled some considerations for maintaining sales during the crisis.

Take stock of current clients, deals in progress, and your approach to new business outreach. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Know that at this time, there’s potential to lose a client or two, have a deal fall through, see a decline in sales, or realize your new business efforts are no longer appropriate. If you don’t have a plan in place to deal with any of the mentioned, now is the time to create one. Pay attention to the long term goals of the sales team, are they still realistic or do they have to be adjusted? Have you had to close your stores? Is your website equipped to handle the influx of online traffic as a result?

Thanks to work-from-home mandates, closures, and quarantines, almost all on-camera interviews with media are being conducted via skype or video conference. While this may be the new norm for a while, there’s the possibility that video interviews become a go-to option beyond the COVID-19 pandemic. With that in mind, 5WPR has put together some best practices:

· Set up a skype account with your business’ name.

Many business owners are grappling with having to close offices in response to the global COVID-19 outbreak. These unprecedented measures bring up many questions create many questions. For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures.

Communication with employees is extremely important during this time. Be transparent with them about potential office closures, the reason why you’re closing, and when they can expect to be back in office. If you don’t have the answers to these questions, that’s ok. However, be sure to let them know this so they don’t feel they’re being left in the dark.

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Furthermore, there are still essential businesses that will remain open even as the fight against the virus continues. Here are some considerations for how to best navigate this uncertain situation.

Stay up to date with regulations put in place by the government which may limit how many people are allowed in the workplace or hours of operation. Ensure that your work from home or sick leave policies are flexible, and consistent with health guidance, and make employees aware of these policies.