5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. Creating meaningful content through top tier media coverage, influencer activations and strategic brand & celebrity partnerships has proven our clients in the marketplace and impacted their bottom lines. We have cultivated solid relationships with key leaders in the space and have a keen understanding of the male media landscape, bringing 360-degree visibility and consumer awareness to brands including Tenzing Skincare for Men, Baxter of California, He’s a 10, Supersmile, Curaprox, Arbonne and more. We deliver:

As a result of the team’s efforts, 5W secured notable media placements with The Wall Street Journal, The New York Times, Esquire, Men’s Fitness, GQ, Dr. Oz The Good Life, Bloomberg Businessweek, MensJournal.com, AskMen.com, Hollywood Reporter and garnered award wins for our clients in outlets including Men’s Health, Good Housekeeping, Cassiuslife.com and more.

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover just six of them:

Quality content is vital to marketing and branding, and having influencers such as bloggers creating content about your brand means you can share links to that content to your existing audience.

5W Public Relations employees are passionate about their work and their interests. Agency life is busy, and we know how important it is for us all to take a break and pursue the hobbies we love in our free time. We’re so happy to hear that one of our facilities – the showers – has made life so much easier for Marijana G., one of our Consumer executives, who says the office showers have enabled her to make the most of her free time.

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It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. The dust has settled—though there may still be some sand in my suitcase from my West Coast jaunt—which means, it is time to reflect. So here goes, I’ve got my nitrate-free beef jerky and no preservative-added beet chips at the ready (spoiler alert: two huge trends) to fuel this recap.

First, we want to applaud all of our clients for truly leading the way in their respective categories. Just a few of the amazing launches and news unveiled by our client partners this year at Expo West:

On Monday, the Holmes Report released the finalists for 2016 SABRE Awards, honoring agencies for Superior Achievements in Branding, Reputation and Engagement.

We are thrilled that 5WPR has been named a Gold SABRE Awards finalist for our beauty PR division’s blogger outreach program on behalf of client jane iredale!

Just taking a look at where we are today when a PR Agency arranges to have his client do an interview for publication. The interesting thing is that how it was, was not really that long ago. We’ve seen massive changes in all areas of media, content, and how PR is done effectively even in the last 5-10 years. So, how it used to be and how it is now…

When an interview was arranged between a client and a journalist, the PR specialist had to wait to learn the result, did they love the client, or did they skewer him to the proverbial wall? It took at least until the next day, maybe even a month, depending on how often the publication was published. Now, often almost immediately after the conclusion of the interview … yep, tweet tweet – the writer will post a preview to cause enough buzz to build the number of readers who make it to the posting. And those tweets offer indications on the slant of the article to come.

As the holiday season is upon us, we examine that for which we are truly thankful. 5W PR thrived this year because of the amazing hard work, creativity and dedication of the people with whom we work.

We are also thankful to have an office space in the capital of the media world and in the heart of midtown NYC. The location has allowed us to host our third annual Macy’s Thanksgiving Day Parade Viewing Party where clients, agency employees and their families gathered to enjoy the parade march right past our office, breakfast and, most importantly, the quintessential New York Thanksgiving experience.