Social Media Agency Archives - NY PR Agency 5W Public Relations Blog

Cary Leibowitz - 20 Mar 2021

Boosting Engagement on Social Media

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers ...

Getting the Most Out of Instagram

With a billion global users, including 140 million in the U.S. alone, what isn’t there for marketers to like about Instagram? That data just released this February by Statista only ...

Social Media Benchmarks – How Does the Brand Stack Up?

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 ...

The Right Strategy to Implementing PPC

The pandemic has made some notable structural changes in the global economy, with many businesses looking towards e-commerce as the best way to move forward. With everyone staying in their ...

The Importance of Social Media Approval Process

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Somewhat forgotten, however, is the collective ...

Gamification Delivers Results

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this ...

YouTube Shifts Serve as an Example of Narrative Evolution

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to ...

The Difference Between Remarketing and Retargeting

According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: ...