While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 ...

The pandemic has made some notable structural changes in the global economy, with many businesses looking towards e-commerce as the best way to move forward. With everyone staying in their ...

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Somewhat forgotten, however, is the collective ...

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to ...

According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: ...

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing ...