Gamification Delivers Results
In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this ...
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YouTube Shifts Serve as an Example of Narrative Evolution
There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to ...
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The Difference Between Remarketing and Retargeting
According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: ...
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Twitter Calculator: How Much Are Tweets Worth?
Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing ...
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How Has Social Media Disrupted Public Relations
For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up ...
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TikTok Marketing
Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is ...
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Traditional Journalism’s Role in Social Influencer Marketing
Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going ...
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Organic Instagram Growth
Instagram is all about influence. Sure, people use it just to post fun or interesting snaps from their day-to-day; but, for the serious marketer, influence is what matters. To build ...