The term “influencer” is no doubt a familiar one by now, particularly if you work in digital marketing. There’s a chance, however, that the term “micro-influencer” is a relative unknown ...

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers ...

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any ...

The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds. For entrepreneurs, this period has been an ...

More than just a mere “nice to have” for your website, testimonials are far more important to your brand’s bottom line than you probably realize. According to new research, testimonials ...

Collaborative environment. Flexible schedules. Free coffee. Happy hours. “Unlimited” paid time off. Sound familiar? This is a generic list of workplace perks and benefits often found in job descriptions spanning multiple ...