Social Media Agency Archives - NY PR Agency 5W Public Relations Blog

Cary Leibowitz - 21 Sep 2020

The Importance of Social Media Approval Process

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Somewhat forgotten, however, is the collective ...

Gamification Delivers Results

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this ...

YouTube Shifts Serve as an Example of Narrative Evolution

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to ...

The Difference Between Remarketing and Retargeting

According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: ...

Twitter Calculator: How Much Are Tweets Worth?

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing ...

How Has Social Media Disrupted Public Relations

For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up ...

TikTok Marketing

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is ...

Traditional Journalism’s Role in Social Influencer Marketing

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going ...