Technology PR

Launching a new betting app requires more than just a solid product—it demands a strategic PR approach that cuts through the noise of a saturated market. With 70% of app installs coming directly from app store searches and competition fiercer than ever, marketing managers and startup founders need to coordinate media outreach, influencer partnerships, and app store optimization to gain traction. The betting app space presents unique challenges, from regulatory compliance to building trust with skeptical users, making PR an indispensable tool for establishing credibility and driving early adoption. This guide walks through proven strategies that help new betting apps attract media attention, partner effectively with sports personalities, and optimize their app store presence for maximum visibility.

Building media interest starts with understanding what makes your betting app genuinely newsworthy. Journalists receive hundreds of pitches daily, so your press materials must offer something beyond a standard product announcement. BetMGM’s recent app launch demonstrates this principle effectively—their press release focused on concrete improvements like faster navigation speeds, live same-game parlays, and real-time bet tracking rather than vague claims about being “the best” app available.

Public relations professionals face an urgent challenge: translating complex cybersecurity threats into messages that resonate with everyday people. As cyberattacks targeting schools, healthcare facilities, and local governments increase in frequency and sophistication, the need for clear, accessible public education has never been more pressing. Organizations that communicate proactively about digital risks build trust with their communities, reduce panic during incidents, and empower individuals to protect themselves. The most effective approach combines strategic campaign planning, strong media partnerships, and visual storytelling that transforms technical jargon into actionable guidance anyone can follow.

Creating a successful cybersecurity awareness campaign starts with understanding your audience and defining clear objectives. Before drafting a single message, identify who needs to hear your information and what specific behaviors you want to change. For school districts, this might mean reaching parents, students, and staff with different messages tailored to each group’s role in maintaining security. Healthcare organizations may need to address patients, employees, and community partners separately, acknowledging their varying levels of technical knowledge and different security responsibilities.

The fintech conference space has become a battleground where differentiation means survival. With hundreds of summits competing for the same audience of decision-makers, sponsors, and media attention, event marketers can no longer rely on recycled playbooks. The pressure to deliver measurable ROI—whether through attendee acquisition, sponsor satisfaction, or media pickup—has never been higher. What worked in 2023 won’t cut it in 2025, particularly as hybrid formats mature, AI-powered networking becomes table stakes, and regulatory complexity adds layers of compliance to every webinar and expo. This guide cuts through the noise to deliver what event marketers actually need: proven tactics, real-world benchmarks, and a clear-eyed view of which trends deserve your budget and which deserve skepticism.

Attracting the right attendees to fintech conferences requires precision targeting and value propositions that speak directly to pain points. Generic email campaigns no longer move the needle. The most successful events in 2025 are building attendee pipelines through hyper-segmented outreach that acknowledges different buyer personas—from compliance officers seeking regulatory updates to product managers hunting for vendor solutions.

Video game content that pushes boundaries can spark intense public debate, putting PR teams in the hot seat. When a game tackles sensitive subjects—whether violence, political themes, or social issues—the response from players, media, and advocacy groups can range from passionate support to fierce criticism. PR professionals, community managers, and developers need a clear roadmap for managing these situations without compromising their creative vision or damaging their studio’s reputation. This guide provides actionable strategies for responding to public concerns, articulating artistic intent, and building community support when your game becomes the center of controversy.

Video games have matured as a medium, tackling complex themes that once belonged exclusively to film and literature. This artistic growth brings PR challenges that require specialized knowledge and careful planning. The gaming community operates across multiple platforms—from Reddit and Discord to Twitter and YouTube—where opinions spread rapidly and criticism can snowball within hours.

Public relations has become a cornerstone of success for health technology companies seeking to form and promote strategic partnerships that accelerate market adoption and build credibility. In an industry where trust, regulatory compliance, and clinical validation are non-negotiable, the ability to effectively communicate the value of collaborations can determine whether a partnership generates meaningful impact or fades into obscurity. Health tech organizations that master the art of announcing new collaborations, highlighting partnership benefits through compelling messaging, and executing joint campaigns to broaden reach position themselves for sustained growth and competitive advantage. This guide explores how PR professionals, marketing managers, startup founders, and business development executives can leverage public relations strategies to maximize the visibility, credibility, and market impact of their health tech partnerships.

Public relations serves as the bridge between scientific innovation and public understanding in the health technology sector. When two organizations join forces to advance digital health solutions, medical devices, telemedicine platforms, or health data analytics, the partnership announcement represents more than a business transaction—it signals to healthcare providers, patients, investors, and regulators that validated solutions are available to address pressing healthcare challenges.

Public relations plays a vital role in communicating sustainability initiatives within supplement manufacturing. As consumers increasingly prioritize environmental responsibility, supplement brands must effectively showcase their eco-friendly practices to build trust and differentiate themselves in the marketplace. According to a 2023 Natural Products Industry Report, 73% of supplement consumers consider environmental impact when making purchasing decisions. This comprehensive guide examines proven PR strategies for highlighting sustainability efforts, from transparent sourcing practices to innovative packaging solutions and strategic partnerships that amplify environmental messaging.

Supplement manufacturers can build credibility through clear communication about their ingredient sourcing practices. According to research from the Natural Marketing Institute, 89% of consumers want companies to be more transparent about their supply chains and manufacturing processes.

Building influence in health technology requires more than just technical expertise or clinical knowledge. Industry leaders who shape conversations and drive innovation combine deep subject matter knowledge with strategic communication and relationship building. Recent data shows that 88% of business decision-makers believe thought leadership content improves their perception of organizations, while 47% say it directly led them to do business with a company. The healthcare technology sector particularly values authentic voices who can translate complex innovations into meaningful insights that advance patient care and system efficiency.

The health technology landscape continues to evolve rapidly with artificial intelligence, remote care solutions, and digital therapeutics reshaping traditional approaches. True thought leaders in this space don’t just track these changes – they actively shape the dialogue around how emerging technologies can solve healthcare’s biggest challenges. Research from Edelman shows that 65% of buyers say the pandemic has increased their consumption of thought leadership content, making it more important than ever to establish authoritative voices.

Media attention makes or breaks new AI health tech ventures. The most brilliant medical innovations can fade into obscurity without strategic public relations, while less groundbreaking solutions sometimes capture headlines through masterful PR execution. After working with dozens of health tech founders, we’ve identified the key PR approaches that consistently drive results for new ventures in this space. This playbook draws from real successes and failures to outline exactly how emerging companies can build visibility, credibility and momentum through strategic communications.

The media gravitates toward narratives that connect technology to human impact. Rather than leading with technical capabilities, frame your innovation through the lens of patient outcomes, cost reduction, or access to care. For example, when Babylon Health launched their AI symptom checker, they focused PR messaging on democratizing primary care access rather than their machine learning architecture.