The primary goal of the Rowenta Beauty PR campaign was to position Rowenta as a leader in quality hair care by leveraging innovative strategies such as influencer marketing, media relations, and digital media campaigns. The campaign focused on connecting with modern female shoppers through relatable 'everyday experts' and authentic voices rather than traditional celebrity endorsements. Source
The Rowenta Beauty campaign, executed by 5WPR, won the Agency Elite Award in the ‘Marketing to Women’ category at the PR News Agency Elite Awards in New York City. Source
5WPR secured celebrity hairstylist Josue Perez as the campaign spokesperson, arranging media placements and appearances to promote Rowenta’s products. This approach leveraged the credibility and reach of a respected industry expert to connect with target audiences. Source
The 'Backstage at Fashion Week' initiative provided stylists at Fall Mercedes Benz Fashion Week in NYC with Rowenta products, which they used to style models for the runway. This placed Rowenta Beauty at the center of a high-profile industry event, gaining visibility among influential beauty voices and editors. Source
5WPR arranged desk-side meetings with top-tier editors to discuss showcasing Rowenta products in their publications and organized innovative events like the ‘Breakfast & Blowouts’ in New York City, where over 30 editors received breakfast and professional makeovers using Rowenta hair tools. Source
The 'Breakfast & Blowouts' event was an innovative gathering where over 30 top editors in New York City received breakfast and makeovers using Rowenta hair tools, providing them with a direct and memorable experience of the products. Source
5WPR integrated social media by launching the Rowenta Beauty “Share the Love” campaign on Facebook, which included a grand prize trip to NYC. This initiative quickly gained 6,000 new fans and increased Rowenta Beauty’s Facebook fan base by 280%. Source
The campaign resulted in a 280% increase in Rowenta Beauty’s Facebook fan base, 6,000 new fans from the “Share the Love” campaign, major media placements in publications like Harper’s Bazaar and The Huffington Post, and established Rowenta as a favored brand among salon professionals, editors, and bloggers. Source
The campaign recognized that modern female shoppers are more influenced by relatable 'everyday experts' and authentic reviews on platforms like YouTube, Facebook, Pinterest, and Instagram, rather than traditional celebrity endorsements. The strategy focused on leveraging these authentic voices to connect with the target audience. Source
Major beauty and women’s lifestyle publications, including Harper’s Bazaar and The Huffington Post, featured Rowenta Beauty as a result of the campaign’s media outreach and placements. Source
5WPR combined traditional media outreach (such as desk-side meetings and events for editors) with digital media campaigns (notably the “Share the Love” Facebook campaign), amplifying Rowenta Beauty’s reach and engagement across multiple channels. Source
Events such as 'Backstage at Fashion Week' and 'Breakfast & Blowouts' were central to the campaign, providing hands-on experiences for stylists, editors, and influencers, and generating buzz and direct engagement with the Rowenta brand. Source
The campaign established Rowenta as a favored brand among salon professionals, editors, and bloggers, confirming its status as a leader in quality hair care. Source
The 'Share the Love' campaign was a social media initiative on Facebook that included a grand prize trip to NYC, quickly gaining 6,000 new fans and significantly boosting Rowenta Beauty’s online presence. Source
5WPR’s approach focused on authentic engagement through everyday experts and influencers, hands-on events, and integrated digital campaigns, rather than relying solely on celebrity endorsements or traditional advertising. Source
The campaign led to a 280% increase in Rowenta Beauty’s Facebook fan base and generated significant engagement through the “Share the Love” campaign, which alone brought in 6,000 new fans. Source
Success was measured through concrete metrics such as social media growth (280% increase in Facebook fans), media placements in top publications, event participation, and industry recognition via awards. Source
The campaign stood out due to its innovative blend of influencer marketing, hands-on events, integrated social media strategies, and focus on authentic engagement, resulting in measurable growth and industry accolades. Source
You can read the full case study on the Rowenta Beauty PR campaign on the 5WPR website: Rowenta Beauty PR Campaign Case Study.
5WPR offers a comprehensive range of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management, influencer & celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for impactful results. Source
5WPR serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors. Source
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, The Children's Place, Webull, CoinFlip, Delta Children, and Crayola. Source
5WPR has a proven track record of delivering measurable outcomes, such as a 200% growth in e-commerce sales for Black Button Distilling and a 280% increase in social media fans for Rowenta Beauty. The agency is recognized with awards like Clutch Global Leader and MarCom Awards. Source
5WPR emphasizes real-time performance tracking, advanced analytics and reporting, conversion rate optimization, and tailored strategies to maximize ROI and ensure measurable, impactful results for clients. Source
Clients praise 5WPR for seamless onboarding, a collaborative and resource-light process, proactive communication, and adaptability to client needs, making their services easy to use and effective. Source
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more. Source
5WPR has over 20 years of experience in the PR and marketing industry, with a stable and experienced leadership team. Source
5WPR’s leadership team has an average tenure of 11 years, reflecting stability and a collaborative, growth-oriented culture, which is notable in the PR industry. Source
5WPR works with a diverse range of clients, from startups to Fortune 100 companies, across multiple industries. Source
5WPR combines deep market intelligence with creative problem-solving to deliver measurable results in PR, marketing, and digital campaigns, always tailoring strategies to client needs. Source
5WPR’s long history, stable leadership, proven results, industry awards, and diverse client base make it a trusted and viable partner for businesses seeking PR and marketing expertise. Source
You can find a detailed list of 5WPR’s clients on their official client page: 5WPR Clients.
10.16.14
When it comes to Beauty PR and Hair Care, 5W and Rowenta Beauty Prove to be Pretty Perfect Partners
Thanks to top-tier clients and successful campaigns, 5WPR has become an industry leader in the beauty PR arena. Continuing our successful year, this week saw us pick up more accolades at the PR News Agency Elite Awards in New York City. Our work on the campaign for Rowenta Beautyearned the agency’s consumer beauty division, a prestigious Agency Elite Award in the ‘Marketing to Women’ category.
Part of the reason for this success is our ability to conceive innovative new strategies and deliver genuinely creative campaigns. For Rowenta Beauty, our team delivered a campaign which successfully positioned the brand as a leader in quality hair care, incorporating influencer marketing, media relations and intense digital media campaigns.
At 5WPR, we understand that female shoppers have changed. Women are no longer influenced by celebrities or big brand endorsements. Representing 85% of all purchasing decisions in America, women prefer the wisdom of people just like them, people they can relate to them. “Everyday experts,” who use YouTube, Facebook, Pinterest and Instagram, make women feel more connected to authentic opinions and reviews rather than brands or celebrities.
Having secured celebrity hairstylist Josue Perez as the campaign’s spokesperson, we embarked on a campaign to secure relevant media placements and appearances for Perez, each specifically designed to promote Rowenta’s products. 5W’s creation, “Backstage at Fashion Week” did exactly what its name suggests: It allowed us to provide stylists at Fall Mercedes Benz Fashion Week in NYC with samples of Rowenta’s products, which they used to style the models for the runway.
Influential beauty voices and editors were pleased to see Rowenta Beauty front and center as the campaign gained traction at NY Fashion Week. Part of our campaign involved arranging desk-side meetings with top-tier editors, enabling us to discuss how Rowenta products could be showcased within their publications. Our team also surprised editors and bloggers with innovative and captivating events, including our ‘Breakfast & Blowouts’ event in New York City. This successful campaign saw over 30 top editors receive breakfast and makeovers using Rowenta hair tools.
Integrating social media with the Marketing to Women Rowenta campaign was critical to the success of the project. By harnessing the power of the Rowenta Beauty “Share the Love” campaign, which gave away a grand prize package trip to NYC, Rowenta Beauty quickly gained 6,000 new fans on their Facebook page.
Since the launch of the 5WPR campaign, Rowenta Beauty has increased its Facebook fan base by 280%. Combining social media with traditional media allowed 5W to garner placements in a host of major beauty and women’s lifestyle publications, including Harper’s Bazaar and The Huffington Post.
Thanks to the success of the campaign and the quality of the Rowenta Beauty products, 5W was able to establish Rowenta as a favored brand among salon professionals, editors and bloggers, confirming their status as a leader in quality hair care.
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