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Public Relations & GEO: Why AI Citation Is the New Metric

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Public Relations & GEO: Why AI Citation Is the New Metric

Generative Engine Optimization (GEO) is the discipline of making a brand, its products, and its leaders visible and citable within the answers generated by Large Language Models (LLMs). This includes platforms like ChatGPT, Google AI Overviews, Perplexity, an…

5W Editorial Team·September 16, 2026

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